Market rankings · Nebraska
Bakeries and dessert shops in Nebraska
Markets across Nebraska ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.
- Listings
- 632
- 221 chain locations (35%)
- Official establishments
- 539
- All snack bars and retail bakeries · +35.4% since 2019
- Household spending a year
- $3.1B
- On food away from home
- Listings per 10k households
- 7.9
- 19% below the U.S.
- Spending per listing
- $5M
- 20% above the U.S.
- Rank among states
- #15 of 51
- Market score 59 · Upper middle
A site report maps the bakeries and dessert shops on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 632 bakeries and dessert shops in Nebraska. Of those, 221 are chain locations, or 35%, against 35% across the U.S. That is 7.9 per 10,000 households, 19% below the U.S. rate of 9.8.
Households in Nebraska spend about $3.1B a year on food away from home, or $3,946 per household, 3% below the U.S. average. That is about $5M of household spending for each shop on map listings, 20% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 539 businesses with payroll in Nebraska classed as snack bars and retail bakeries, up 35.4% from 2019. That is one for every 1,480 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 21 SBA-backed loans worth $10.1M have gone to businesses classed as snack bars and retail bakeries in Nebraska.
Among the 50 states and DC, Nebraska ranks #15 for bakeries and dessert shops, with a Groundwork market score of 59 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (71). Of the 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest (69).
Every market in Nebraska for bakeries and dessert shops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 71 | 304 | 7.8 | $5.4M | +4.2% | #31 of 387 |
| 2Lincoln, NE | 59 | 101 | 7.2 | $5.4M | +3.3% | #125 of 387 |
| Sioux City, IA-NE-SD | 48 | 46 | 8.3 | $4.6M | +1.0% | #210 of 387 |
| 3Grand Island, NE | 41 | 30 | 9.9 | $3.7M | +1.5% | #273 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 69 | 6 | 6.4 | $5.6M | +0.2% | #66 of 507 |
| 2Fremont, NE | 63 | 11 | 7.3 | $5.1M | +2.6% | #112 of 507 |
| 3Norfolk, NE | 63 | 14 | 7.1 | $5.1M | +1.1% | #113 of 507 |
| 4Columbus, NE | 58 | 16 | 9.2 | $4.1M | +3.8% | #175 of 507 |
| 5North Platte, NE | 55 | 7 | 4.6 | $7.7M | −3.6% | #196 of 507 |
| 6Kearney, NE | 52 | 23 | 10.1 | $3.8M | +1.9% | #236 of 507 |
| 7Hastings, NE | 50 | 14 | 8.2 | $4.5M | −0.2% | #258 of 507 |
| 8Lexington, NE | 39 | 14 | 14.0 | $2.6M | +1.1% | #374 of 507 |
| 9Scottsbluff, NE | 37 | 15 | 9.8 | $3.6M | −1.2% | #390 of 507 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 85 | 6 | 6.7 | $6.4M | +6.0% | #52 of 1,889 |
| 2Cass County, NE | 80 | 8 | 7.4 | $5.9M | +3.9% | #91 of 1,889 |
| 3Sarpy County, NE | 78 | 49 | 6.6 | $7M | +9.0% | #108 of 1,889 |
| 4Gage County, NE | 64 | 6 | 6.4 | $5.6M | +0.2% | #418 of 1,889 |
| 5Douglas County, NE | 60 | 200 | 8.4 | $4.9M | +3.6% | #541 of 1,889 |
| 6Dodge County, NE | 59 | 11 | 7.3 | $5.1M | +2.6% | #579 of 1,889 |
| 7Lancaster County, NE | 58 | 97 | 7.2 | $5.4M | +3.4% | #613 of 1,889 |
| 8Platte County, NE | 56 | 12 | 8.8 | $4.2M | +3.9% | #707 of 1,889 |
| 9Lincoln County, NE | 53 | 7 | 4.7 | $7.5M | −3.6% | #804 of 1,889 |
| 10Madison County, NE | 49 | 12 | 8.3 | $4.3M | +1.6% | #961 of 1,889 |
| 11Adams County, NE | 46 | 10 | 7.6 | $4.8M | −0.3% | #1,062 of 1,889 |
| 12Buffalo County, NE | 41 | 22 | 11.0 | $3.5M | +1.9% | #1,264 of 1,889 |
| 13Hall County, NE | 38 | 26 | 10.6 | $3.5M | +1.4% | #1,366 of 1,889 |
| 14Dakota County, NE | 35 | 10 | 13.4 | $2.7M | +0.7% | #1,490 of 1,889 |
| 15Scotts Bluff County, NE | 34 | 15 | 9.9 | $3.5M | −1.3% | #1,508 of 1,889 |
| 16York County, NE | 32 | 8 | 14.0 | $2.7M | +3.3% | #1,571 of 1,889 |
| 17Dawson County, NE | 32 | 14 | 15.3 | $2.4M | +1.5% | #1,574 of 1,889 |
| 18Red Willow County, NE | 22 | 6 | 13.3 | $2.7M | −3.5% | #1,791 of 1,889 |
| 19Holt County, NE | 21 | 5 | 12.3 | $2.9M | −0.3% | #1,798 of 1,889 |
| 20Box Butte County, NE | 19 | 6 | 13.3 | $2.5M | −3.0% | #1,824 of 1,889 |
| Washington County, NE | Not scored | 4 | 4.7 | $9.2M | +1.8% | |
| Seward County, NE | Not scored | 4 | 5.9 | $6.8M | +2.3% | |
| Otoe County, NE | Not scored | 4 | 6.3 | $6.3M | +3.9% | |
| Saline County, NE | Not scored | 2 | 3.9 | $9.9M | +1.9% | |
| Colfax County, NE | Not scored | 4 | 10.8 | $3.6M | +3.6% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Custer County, NE | Not scored | 2 | 4.4 | $8.1M | 0.0% | |
| Wayne County, NE | Not scored | 3 | 8.0 | $4.4M | +3.3% | |
| Cheyenne County, NE | Not scored | 8 | 17.9 | $1.9M | +0.4% | |
| Hamilton County, NE | Not scored | 4 | 11.0 | $3.6M | +2.9% | |
| Phelps County, NE | Not scored | 2 | 5.1 | $7.3M | +0.2% | |
| Cuming County, NE | Not scored | 2 | 5.3 | $7.1M | −2.1% | |
| Butler County, NE | Not scored | 1 | 2.8 | $13.7M | +1.8% | |
| Knox County, NE | Not scored | 2 | 5.8 | $5.9M | −0.5% | |
| Cedar County, NE | Not scored | 4 | 11.6 | $3.2M | 0.0% | |
| Keith County, NE | Not scored | 3 | 7.4 | $4.6M | −2.7% | |
| Dawes County, NE | Not scored | 2 | 5.8 | $5.8M | −3.7% | |
| Richardson County, NE | Not scored | 3 | 8.4 | $4.1M | −4.2% | |
| Merrick County, NE | Not scored | 1 | 3.1 | $11.3M | +3.3% | |
| Pierce County, NE | Not scored | 2 | 7.0 | $5.2M | +0.5% | |
| Jefferson County, NE | Not scored | 2 | 6.4 | $5.3M | −2.6% | |
| Nemaha County, NE | Not scored | 2 | 7.0 | $5M | +0.2% | |
| Burt County, NE | Not scored | 3 | 10.2 | $3.4M | −0.6% | |
| Kearney County, NE | Not scored | 1 | 3.6 | $11M | +1.5% | |
| Thurston County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Howard County, NE | Not scored | 3 | 12.0 | $3.2M | +0.8% | |
| Antelope County, NE | Not scored | 2 | 7.6 | $4.6M | +1.0% | |
| Clay County, NE | Not scored | 1 | 4.0 | $9.5M | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 1 | 4.6 | $8.1M | +0.4% | |
| Fillmore County, NE | Not scored | 2 | 8.5 | $4.5M | −2.0% | |
| Cherry County, NE | Not scored | 1 | 4.5 | $7.8M | +1.9% | |
| Boone County, NE | Not scored | 1 | 4.6 | $8.3M | −0.1% | |
| Johnson County, NE | Not scored | 1 | 5.9 | $5.9M | −1.4% | |
| Polk County, NE | Not scored | 1 | 4.7 | $7.9M | +1.1% | |
| Sheridan County, NE | Not scored | 3 | 14.2 | $2.4M | −5.7% | |
| Thayer County, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Furnas County, NE | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $6.3M | −3.3% | |
| Nuckolls County, NE | Not scored | 1 | 5.2 | $7.1M | +0.2% | |
| Valley County, NE | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Chase County, NE | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Webster County, NE | Not scored | 3 | 20.1 | $1.7M | −1.6% | |
| Nance County, NE | Not scored | 1 | 7.5 | $4.7M | −3.0% | |
| Kimball County, NE | Not scored | 2 | 13.4 | $2.4M | −0.5% | |
| Sherman County, NE | Not scored | 1 | 7.5 | $4.5M | −1.2% | |
| Brown County, NE | Not scored | 1 | 7.8 | $4.2M | −2.6% | |
| Harlan County, NE | Not scored | 2 | 16.7 | $2.3M | −1.9% | |
| Franklin County, NE | Not scored | 1 | 7.7 | $4.5M | −3.1% | |
| Perkins County, NE | Not scored | 2 | 16.8 | $2.2M | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | $3.7M | +6.0% | |
| Hitchcock County, NE | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 2 | 20.9 | $1.6M | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 2 | 23.9 | $1.5M | +1.6% | |
| Garden County, NE | Not scored | 1 | 11.7 | $2.4M | −4.5% | |
| Dundy County, NE | Not scored | 0 | 0.0 | n/a | −5.2% | |
| Garfield County, NE | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Boyd County, NE | Not scored | 0 | 0.0 | n/a | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many bakeries and dessert shops are in Nebraska?
There are 632 bakeries and dessert shops on map listings in Nebraska as of September 2026. 221 of them (35%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 539 businesses with payroll classed as snack bars and retail bakeries in 2023, up 35.4% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 73 one-person businesses without payroll.
How much do households in Nebraska spend on food away from home?
About $3.1B a year, or $3,946 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 632 bakeries and dessert shops on map listings, it comes to $5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for bakeries and dessert shops?
Nebraska has 7.9 bakeries and dessert shops per 10,000 households, 19% below the U.S. rate of 9.8. Spending per shop is $5M, 20% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Nebraska would have about 760, against 632 on map listings. There is one business with payroll in the industry for every 1,480 households, against one for every 1,369 across the U.S. The official count rose 35.4% from 2019 to 2023, against +24.6% for the U.S.
Which market in Nebraska has the highest market score for bakeries and dessert shops?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 71 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest, at 69 (upper middle). Among 20 scored counties in Nebraska, Saunders County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 59 for bakeries and dessert shops (upper middle), #15 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Bakeries and dessert shops in other states
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Top markets for bakeries and dessert shops across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Restaurants and cafes8,419 listings
- Sit-down restaurants4,133 listings
- Fast food and sandwich shops1,157 listings
- Pizza727 listings
- Coffee shops and cafes1,029 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.