County profile · Nebraska
Keith County, NE market data
How Keith County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 8,100
- −2.7% since 2020
- Households
- 4,051
- Median household income
- $60,645
- Median home value
- $168,000
- Jobs located here
- 3,074
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Keith County by name and distance, and the households and spending within reach. Or open the report at the center of Keith County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Keith County has an estimated 8,100 people and 4,051 households. Population estimates put the population change in Keith County from 2020 to 2025 at −2.7%, against +3.1% for the U.S. Median household income in Keith County is $60,645, 25% below the U.S. median of $80,734.
Relative to the U.S., household spending in Keith County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Against the U.S., map listings per household run highest for gas stations (3.4 times the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Keith County
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 65 | 160.5 | $215K | 58 | 28 |
| Sit-down restaurants | 33 | 81.5 | $423K | 64 | 13 |
| Auto repair and car care | 25 | 61.7 | $187K | 70 | 10 |
| Doctors, dentists and clinics | 19 | 46.9 | $275K | 181 | 8 |
| Auto repair shops | 16 | 39.5 | $292K | 66 | 9 |
| Grocery and convenience stores | 16 | 39.5 | $1.4M | 42 | Under 3 |
| Gas stations | 15 | 37.0 | $801K | 34 | 13 |
| Insurance agencies | 15 | 37.0 | $488K | 39 | 12 |
| Fast food and sandwich shops | 14 | 34.6 | $996K | 33 | 10 |
| Salons, barbers and spas | 14 | 34.6 | $257K | 121 | Under 3 |
| Hair salons | 11 | 27.2 | $328K | 76 | Under 3 |
| Home repair trades | 11 | 27.2 | $910K | 37 | 7 |
| Real estate | 11 | 27.2 | Index only | 110 | 4 |
| Real estate agents and brokers | 10 | 24.7 | Index only | 96 | 4 |
| Convenience stores | 8 | 19.7 | $2.9M | 36 | Under 3 |
| Coffee shops and cafes | 6 | 14.8 | $2.3M | 63 | 5 |
| Gyms, studios and classes | 5 | 12.3 | $589K | 89 | Under 3 |
| Tire shops | 5 | 12.3 | $933K | 37 | Under 3 |
| Collision repair and body shops | 4 | 9.9 | $1.2M | 38 | 3 |
| HVAC and plumbing | 4 | 9.9 | $2.5M | 53 | 4 |
| Martial arts and dance studios | 4 | 9.9 | $736K | 36 | Under 3 |
| Pet businesses | 4 | 9.9 | $752K | 86 | Under 3 |
| Roofing and gutters | 4 | 9.9 | $2.5M | 30 | Under 3 |
| Bakeries and dessert shops | 3 | 7.4 | $4.6M | 112 | 5 |
| Chiropractors | 3 | 7.4 | $1.7M | 73 | Under 3 |
| Clothing and shoe stores | 3 | 7.4 | $2.4M | 189 | Under 3 |
| Clothing, shoes and laundry | 3 | 7.4 | $2.4M | 273 | Under 3 |
| Dentists and orthodontists | 3 | 7.4 | $1.7M | 177 | 5 |
| Electricians | 3 | 7.4 | $3.3M | 28 | 3 |
| Lawn, cleaning and pest control | 3 | 7.4 | $1.5M | 90 | 6 |
| Pizza | 3 | 7.4 | $4.6M | 91 | 10 |
| Funeral homes | 2 | 4.9 | $367K | Too few | Under 3 |
| Grocery stores | 2 | 4.9 | $11.4M | Too few | Under 3 |
| Landscaping and lawn care | 2 | 4.9 | $2.3M | Too few | 6 |
| Optometrists and eye care | 2 | 4.9 | $2.6M | Too few | 3 |
| Spas and skin care | 2 | 4.9 | $1.8M | Too few | Under 3 |
| Veterinarians | 2 | 4.9 | $1.5M | Too few | Under 3 |
| Barbershops | 1 | 2.5 | $3.6M | Too few | Under 3 |
| Car washes and detailing | 1 | 2.5 | $4.7M | Too few | Under 3 |
| Child care and preschools | 1 | 2.5 | $1.3M | Too few | Under 3 |
| Gyms | 1 | 2.5 | $2.9M | Too few | Under 3 |
| House cleaning | 1 | 2.5 | $4.5M | Too few | Under 3 |
| Mortgage brokers and lenders | 1 | 2.5 | Index only | Too few | Under 3 |
| Pet stores | 1 | 2.5 | $3M | Too few | Under 3 |
| Physical therapy | 1 | 2.5 | $5.2M | Too few | Under 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Keith County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $1,152 | 120 |
| Gasoline and other fuels | $12M | $2,965 | 114 |
| Food away from home | $13.9M | $3,442 | 85 |
| Groceries | $22.8M | $5,636 | 89 |
| Personal care products and services | $3.6M | $890 | 89 |
| Child care and other personal services | $1.3M | $331 | 57 |
| Memberships, classes and admissions | $2.9M | $727 | 74 |
| Medical and dental services | $5.2M | $1,291 | 100 |
| Pets | $3M | $743 | 82 |
| Clothing, shoes and related services | $7.2M | $1,780 | 87 |
| Vehicle insurance | $7.3M | $1,806 | 92 |
| Home repairs, maintenance and insurance | $10M | $2,471 | 82 |
| Lawn care, cleaning and other household services | $4.5M | $1,121 | 79 |
| Rent and homeowner costs | $52.4M | $12,935 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Keith County
- Population, 2025 estimate
- 8,100−2.7% since 2020
- Households
- 4,051
- Median age
- 47.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,062 sq. mi.
- People per square mile
- 8
- Median household income
- $60,645
- Average household income
- $75,763
- Median home value
- $168,000
- Jobs located here
- 3,074
- Daytime population
- 7,919Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Keith County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Keith County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Arthur County, NE484 people
- Deuel County, NE1,847 people
- Garden County, NE1,761 people
- Chase County, NE3,671 people
- McPherson County, NE475 people
- Lincoln County, NE33,802 people
- Hayes County, NE843 people
Questions
How fast is Keith County, NE growing?
Population estimates put Keith County at 8,100 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 4,051 households.
How much do households in Keith County, NE spend?
Households in Keith County spend about $52.4M a year on rent and homeowner costs, $22.8M on groceries and $13.9M on food away from home. Set against the U.S., households in Keith County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Keith County, NE?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Keith County, NE compare with the U.S.?
The median household income in Keith County is $60,645 a year, 25% below the U.S. median of $80,734. The population fell 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,000, against $332,700 for the U.S. For its number of households, Keith County has the most map listings, relative to the U.S., for gas stations (3.4 times the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Keith County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Keith County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Keith County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.