Market rankings · Nebraska
Gyms in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 647
- 194 chain locations (30%)
- Official establishments
- 304
- All fitness and recreational sports centers · +2.4% since 2019
- Household spending a year
- $733.7M
- On memberships, classes and admissions
- Listings per 10k households
- 8.1
- 7% above the U.S.
- Spending per listing
- $1.1M
- 13% below the U.S.
- Rank among states
- #48 of 51
- Market score 36 · Lower middle
A site report maps the gyms on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nebraska has 647 gyms on map listings as of September 2026. Chain locations make up 30% of them, against 28% across the U.S. That comes to 8.1 for every 10,000 households, 7% above the U.S. rate of 7.6.
Households in Nebraska spend about $733.7M a year on memberships, classes and admissions, or $920 per household, 6% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 13% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Official counts show 304 businesses with payroll classed as fitness and recreational sports centers in Nebraska in 2023, up 2.4% from 2019. That is one for every 2,624 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 36 SBA-backed loans worth $7.8M have gone to businesses classed as fitness and recreational sports centers in Nebraska.
Among the 50 states and DC, Nebraska ranks #48 for gyms, with a Groundwork market score of 36 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (52). Of the 7 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (66).
Every market in Nebraska for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 52 | 325 | 8.3 | $1.2M | +4.2% | #170 of 387 |
| 2Grand Island, NE | 46 | 22 | 7.3 | $1.1M | +1.5% | #236 of 387 |
| 3Lincoln, NE | 40 | 117 | 8.3 | $1.1M | +3.3% | #280 of 387 |
| Sioux City, IA-NE-SD | 39 | 42 | 7.6 | $1.1M | +1.0% | #292 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 66 | 12 | 6.9 | $1.2M | +3.8% | #81 of 506 |
| 2Kearney, NE | 59 | 23 | 10.1 | $862K | +1.9% | #165 of 506 |
| 3Fremont, NE | 58 | 13 | 8.6 | $938K | +2.6% | #178 of 506 |
| 4Norfolk, NE | 55 | 16 | 8.2 | $977K | +1.1% | #209 of 506 |
| 5Hastings, NE | 45 | 12 | 7.0 | $1.2M | −0.2% | #308 of 506 |
| 6Scottsbluff, NE | 37 | 10 | 6.5 | $1.1M | −1.2% | #391 of 506 |
| 7North Platte, NE | 20 | 17 | 11.2 | $663K | −3.6% | #480 of 506 |
| Lexington, NE | Not scored | 3 | 3.0 | $2.7M | +1.1% | |
| Beatrice, NE | Not scored | 2 | 2.1 | $3.6M | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 5 | 5.6 | $1.8M | +6.0% | #30 of 1,792 |
| 2Washington County, NE | 80 | 5 | 5.9 | $1.9M | +1.8% | #65 of 1,792 |
| 3Sarpy County, NE | 66 | 70 | 9.4 | $1.3M | +9.0% | #332 of 1,792 |
| 4Otoe County, NE | 63 | 5 | 7.8 | $1.2M | +3.9% | #437 of 1,792 |
| 5Seward County, NE | 62 | 5 | 7.4 | $1.2M | +2.3% | #463 of 1,792 |
| 6Platte County, NE | 56 | 11 | 8.1 | $992K | +3.9% | #707 of 1,792 |
| 7Dodge County, NE | 53 | 13 | 8.6 | $938K | +2.6% | #821 of 1,792 |
| 8York County, NE | 51 | 5 | 8.8 | $972K | +3.3% | #892 of 1,792 |
| 9Buffalo County, NE | 51 | 20 | 10.0 | $865K | +1.9% | #895 of 1,792 |
| 10Hall County, NE | 49 | 18 | 7.3 | $1.1M | +1.4% | #959 of 1,792 |
| 11Douglas County, NE | 48 | 219 | 9.2 | $1.1M | +3.6% | #989 of 1,792 |
| 12Lancaster County, NE | 47 | 112 | 8.4 | $1.1M | +3.4% | #1,029 of 1,792 |
| 13Madison County, NE | 47 | 11 | 7.6 | $1M | +1.6% | #1,031 of 1,792 |
| 14Adams County, NE | 34 | 10 | 7.6 | $1.1M | −0.3% | #1,402 of 1,792 |
| 15Saline County, NE | 32 | 9 | 17.5 | $492K | +1.9% | #1,462 of 1,792 |
| 16Scotts Bluff County, NE | 31 | 10 | 6.6 | $1.1M | −1.3% | #1,465 of 1,792 |
| 17Red Willow County, NE | 20 | 5 | 11.1 | $696K | −3.5% | #1,664 of 1,792 |
| 18Lincoln County, NE | 18 | 16 | 10.7 | $691K | −3.6% | #1,686 of 1,792 |
| Cass County, NE | Not scored | 2 | 1.8 | $5.8M | +3.9% | |
| Dawson County, NE | Not scored | 3 | 3.3 | $2.5M | +1.5% | |
| Gage County, NE | Not scored | 2 | 2.1 | $3.6M | +0.2% | |
| Dakota County, NE | Not scored | 3 | 4.0 | $1.9M | +0.7% | |
| Box Butte County, NE | Not scored | 3 | 6.7 | $1M | −3.0% | |
| Colfax County, NE | Not scored | 1 | 2.7 | $3.3M | +3.6% | |
| Custer County, NE | Not scored | 1 | 2.2 | $3.4M | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 2 | 4.9 | $1.5M | −0.3% | |
| Wayne County, NE | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Cheyenne County, NE | Not scored | 2 | 4.5 | $1.5M | +0.4% | |
| Hamilton County, NE | Not scored | 4 | 11.0 | $813K | +2.9% | |
| Phelps County, NE | Not scored | 1 | 2.6 | $3.3M | +0.2% | |
| Cuming County, NE | Not scored | 4 | 10.5 | $782K | −2.1% | |
| Butler County, NE | Not scored | 1 | 2.8 | $3.1M | +1.8% | |
| Knox County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Cedar County, NE | Not scored | 1 | 2.9 | $2.8M | 0.0% | |
| Keith County, NE | Not scored | 1 | 2.5 | $2.9M | −2.7% | |
| Dawes County, NE | Not scored | 3 | 8.7 | $782K | −3.7% | |
| Richardson County, NE | Not scored | 3 | 8.4 | $900K | −4.2% | |
| Merrick County, NE | Not scored | 2 | 6.2 | $1.2M | +3.3% | |
| Pierce County, NE | Not scored | 2 | 7.0 | $1.1M | +0.5% | |
| Jefferson County, NE | Not scored | 3 | 9.6 | $698K | −2.6% | |
| Nemaha County, NE | Not scored | 3 | 10.5 | $715K | +0.2% | |
| Burt County, NE | Not scored | 2 | 6.8 | $1.1M | −0.6% | |
| Kearney County, NE | Not scored | 3 | 10.7 | $841K | +1.5% | |
| Thurston County, NE | Not scored | 3 | 15.1 | $503K | −0.1% | |
| Howard County, NE | Not scored | 2 | 8.0 | $1.1M | +0.8% | |
| Antelope County, NE | Not scored | 4 | 15.2 | $478K | +1.0% | |
| Clay County, NE | Not scored | 1 | 4.0 | $2.1M | +1.1% | |
| Stanton County, NE | Not scored | 3 | 13.0 | $678K | −1.4% | |
| Dixon County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Fillmore County, NE | Not scored | 1 | 4.2 | $2M | −2.0% | |
| Cherry County, NE | Not scored | 1 | 4.5 | $1.7M | +1.9% | |
| Boone County, NE | Not scored | 1 | 4.6 | $1.8M | −0.1% | |
| Johnson County, NE | Not scored | 1 | 5.9 | $1.2M | −1.4% | |
| Polk County, NE | Not scored | 2 | 9.5 | $861K | +1.1% | |
| Sheridan County, NE | Not scored | 3 | 14.2 | $516K | −5.7% | |
| Thayer County, NE | Not scored | 2 | 9.6 | $800K | −3.6% | |
| Furnas County, NE | Not scored | 1 | 5.0 | $1.3M | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $1.3M | −3.3% | |
| Nuckolls County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Valley County, NE | Not scored | 2 | 11.1 | $708K | +0.9% | |
| Chase County, NE | Not scored | 1 | 6.8 | $1.1M | −4.4% | |
| Webster County, NE | Not scored | 1 | 6.7 | $1.1M | −1.6% | |
| Nance County, NE | Not scored | 2 | 14.9 | $491K | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $912K | −0.5% | |
| Sherman County, NE | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Brown County, NE | Not scored | 1 | 7.8 | $896K | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 2 | 15.5 | $479K | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | $935K | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | $757K | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $713K | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $673K | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $538K | −5.2% | |
| Garfield County, NE | Not scored | 1 | 14.3 | $490K | −5.4% | |
| Boyd County, NE | Not scored | 1 | 13.4 | $564K | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 1 | 33.4 | $226K | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 1 | 41.0 | $177K | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 1 | 50.8 | $134K | +6.8% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Nebraska?
Map listings as of September 2026 show 647 gyms in Nebraska. 194 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 304 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.4% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Nebraska spend on memberships, classes and admissions?
About $733.7M a year, or $920 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 647 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for gyms?
Nebraska has 8.1 gyms per 10,000 households, 7% above the U.S. rate of 7.6. Spending per gym is $1.1M, 13% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Nebraska would have about 564, against 647 on map listings. There is one business with payroll in the industry for every 2,624 households, against one for every 3,109 across the U.S. The official count rose 2.4% from 2019 to 2023, against +5.8% for the U.S.
Which market in Nebraska has the highest market score for gyms?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 52 (upper middle). Among 7 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 66 (upper middle). Among 18 scored counties in Nebraska, Saunders County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 36 for gyms (lower middle), #48 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Gyms, studios and classes1,110 listings
- Yoga, Pilates and fitness studios124 listings
- Martial arts and dance studios339 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.