County profile · Nebraska
Scotts Bluff County, NE market data
Population, household spending and competition for 56 business types in Scotts Bluff County, each scored against other counties.
- Population, 2025
- 35,586
- −1.3% since 2020
- Households
- 15,078
- Median household income
- $63,614
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $168,500
- Jobs located here
- 16,332
- Highest market score
- 63
- Primary care and pediatrics, #426 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Scotts Bluff County by name and distance, and the households and spending within reach. Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 35,586 people live in Scotts Bluff County, in 15,078 households. Population estimates put the population change in Scotts Bluff County from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The median household income in Scotts Bluff County is $63,614 a year, 21% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Scotts Bluff County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Scotts Bluff County are for primary care and pediatric clinics (63), grocery stores (59) and convenience stores (58). Scotts Bluff County ranks #426 of 1,656 scored counties for primary care and pediatric clinics.
Scotts Bluff County is part of the Scottsbluff area. For its number of households, Scotts Bluff County has the most map listings, relative to the U.S., for tire shops (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (52% below the U.S. rate).
All 56 business types in Scotts Bluff County
Highest Groundwork market score first. Each score compares Scotts Bluff County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 63 | #426 of 1,656 | 8 | 5.3 | $2.4M | 136 | 11 |
| Grocery stores | 59 | #708 of 2,070 | 8 | 5.3 | $10.7M | 115 | 4 |
| Convenience stores | 58 | #820 of 2,261 | 10 | 6.6 | $8.5M | 108 | 3 |
| Grocery and convenience stores | 56 | #930 of 2,402 | 26 | 17.2 | $3.3M | 97 | 7 |
| Funeral homes | 50 | #700 of 1,472 | 5 | 3.3 | $501K | 74 | 3 |
| Optometrists and eye care | 48 | #721 of 1,302 | 5 | 3.3 | $3.9M | 124 | 4 |
| Gyms, studios and classes | 47 | #1,196 of 2,088 | 15 | 9.9 | $724K | 109 | 7 |
| Martial arts and dance studios | 46 | #775 of 1,334 | 5 | 3.3 | $2.2M | 108 | Under 3 |
| Physical therapy | 46 | #814 of 1,422 | 8 | 5.3 | $2.4M | 101 | 6 |
| Landscaping and lawn care | 44 | #883 of 1,493 | 6 | 4.0 | $2.8M | 96 | 12 |
| Spas and skin care | 42 | #1,173 of 1,769 | 12 | 8.0 | $1.1M | 128 | Under 3 |
| Gas stations | 42 | #1,504 of 2,358 | 22 | 14.6 | $2M | 82 | 20 |
| Collision repair and body shops | 41 | #866 of 1,327 | 5 | 3.3 | $3.3M | 108 | 10 |
| Car washes and detailing | 39 | #1,002 of 1,451 | 7 | 4.6 | $2.4M | 94 | 5 |
| Pizza | 39 | #1,460 of 2,090 | 10 | 6.6 | $5.2M | 103 | 36 |
| Doctors, dentists and clinics | 37 | #1,804 of 2,394 | 112 | 74.3 | $173K | 113 | 51 |
| Hair salons | 37 | #1,814 of 2,339 | 52 | 34.5 | $259K | 60 | 4 |
| Salons, barbers and spas | 36 | #1,920 of 2,385 | 77 | 51.1 | $175K | 82 | 8 |
| Clothing, shoes and laundry | 35 | #1,709 of 2,210 | 40 | 26.5 | $669K | 76 | 7 |
| Real estate agents and brokers | 35 | #1,836 of 2,176 | 22 | 14.6 | Index only | 162 | 15 |
| Bakeries and dessert shops | 34 | #1,508 of 1,889 | 15 | 9.9 | $3.5M | 84 | 8 |
| Clothing and shoe stores | 34 | #1,607 of 2,087 | 31 | 20.6 | $864K | 68 | 7 |
| Real estate | 34 | #1,907 of 2,229 | 29 | 19.2 | Index only | 155 | 23 |
| Pet businesses | 32 | #1,822 of 2,200 | 22 | 14.6 | $510K | 58 | 7 |
| Nail salons | 31 | #1,122 of 1,328 | 9 | 6.0 | $1.5M | 90 | Under 3 |
| Veterinarians | 31 | #1,178 of 1,485 | 5 | 3.3 | $2.2M | 83 | 7 |
| Gyms | 31 | #1,465 of 1,792 | 10 | 6.6 | $1.1M | 83 | 7 |
| Coffee shops and cafes | 31 | #1,718 of 2,063 | 19 | 12.6 | $2.7M | 74 | 8 |
| Lawn, cleaning and pest control | 28 | #1,623 of 1,771 | 14 | 9.3 | $1.2M | 72 | 18 |
| Auto repair shops | 27 | #2,107 of 2,378 | 47 | 31.2 | $354K | 80 | 30 |
| Sit-down restaurants | 26 | #2,172 of 2,405 | 87 | 57.7 | $600K | 90 | 34 |
| Electricians | 25 | #1,053 of 1,160 | 7 | 4.6 | $5.3M | 44 | 8 |
| Roofing and gutters | 25 | #1,063 of 1,177 | 7 | 4.6 | $5.3M | 62 | 3 |
| Tire shops | 25 | #1,330 of 1,530 | 13 | 8.6 | $1.3M | 51 | 6 |
| Auto repair and car care | 25 | #2,169 of 2,401 | 83 | 55.0 | $201K | 75 | 42 |
| Mortgage brokers and lenders | 24 | #845 of 887 | 5 | 3.3 | Index only | 100 | Under 3 |
| Dentists and orthodontists | 24 | #1,772 of 1,886 | 23 | 15.3 | $842K | 86 | 20 |
| House cleaning | 23 | #803 of 847 | 7 | 4.6 | $2.4M | 38 | 6 |
| HVAC and plumbing | 23 | #1,611 of 1,707 | 12 | 8.0 | $3.1M | 64 | 14 |
| Restaurants and cafes | 23 | #2,225 of 2,405 | 169 | 112.1 | $309K | 83 | 79 |
| Pet grooming and boarding | 21 | #1,347 of 1,461 | 8 | 5.3 | $1.4M | 55 | Under 3 |
| Home repair trades | 21 | #1,990 of 2,057 | 26 | 17.2 | $1.4M | 58 | 25 |
| Chiropractors | 20 | #1,430 of 1,490 | 15 | 9.9 | $1.3M | 54 | 10 |
| Fast food and sandwich shops | 20 | #2,057 of 2,222 | 28 | 18.6 | $1.9M | 61 | 36 |
| Child care and preschools | 17 | #1,530 of 1,611 | 12 | 8.0 | $410K | 41 | 10 |
| Insurance agencies | 13 | #2,207 of 2,272 | 30 | 19.9 | $873K | 70 | 29 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.5M | 238 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $8.9M | 71 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $5.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $26.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $16.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $19.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in Scotts Bluff County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.7M | $1,105 | 115 |
| Gasoline and other fuels | $42.9M | $2,847 | 110 |
| Food away from home | $52.2M | $3,460 | 85 |
| Groceries | $85.4M | $5,666 | 90 |
| Personal care products and services | $13.5M | $893 | 89 |
| Child care and other personal services | $4.9M | $326 | 56 |
| Memberships, classes and admissions | $10.9M | $720 | 73 |
| Medical and dental services | $19.4M | $1,285 | 100 |
| Pets | $11.2M | $745 | 82 |
| Clothing, shoes and related services | $26.8M | $1,776 | 86 |
| Vehicle insurance | $26.2M | $1,736 | 89 |
| Home repairs, maintenance and insurance | $36.8M | $2,438 | 81 |
| Lawn care, cleaning and other household services | $16.9M | $1,119 | 79 |
| Rent and homeowner costs | $194.7M | $12,916 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Scotts Bluff County
- Population, 2025 estimate
- 35,586−1.3% since 2020
- Households
- 15,078
- Median age
- 40.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 740 sq. mi.
- People per square mile
- 48
- Median household income
- $63,614+27.9% vs. 2015–2019, before inflation
- Average household income
- $82,943
- Median home value
- $168,500
- Jobs located here
- 16,332
- Daytime population
- 35,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Scotts Bluff County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Morrill County, NE4,534 people
- Sioux County, NE1,171 people
- Kimball County, NE3,248 people
- Box Butte County, NE10,714 people
- Cheyenne County, NE9,533 people
- Dawes County, NE8,140 people
- Garden County, NE1,761 people
Questions
How fast is Scotts Bluff County, NE growing?
Population estimates put Scotts Bluff County at 35,586 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 15,078 households. Against the 2015–2019 survey, median household income rose 27.9%, before inflation.
How much do households in Scotts Bluff County, NE spend?
Households in Scotts Bluff County spend about $194.7M a year on rent and homeowner costs, $85.4M on groceries and $52.2M on food away from home. Relative to the U.S., household spending in Scotts Bluff County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Scotts Bluff County, NE?
Of the business types scored in Scotts Bluff County, primary care and pediatric clinics (63), grocery stores (59) and convenience stores (58) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #426 of 1,656 scored counties.
How does Scotts Bluff County, NE compare with the U.S.?
Median household income in Scotts Bluff County is $63,614, 21% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.3 times the U.S. rate) and lowest for real estate agents and brokers (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Scotts Bluff County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Scotts Bluff County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Scotts Bluff County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.