Groundwork

Market rankings · Nebraska

Optometrists and eye clinics in Nebraska

Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for optometrists and eye clinics, with competitor counts and household spending for each.

Listings
323
61 chain locations (19%)
Official establishments
200
+8.1% since 2019
Household spending a year
$1.1B
On medical and dental services
Listings per 10k households
4.0
2% below the U.S.
Spending per listing
$3.5M
13% above the U.S.
Rank among states
#16 of 51
Market score 57 · Upper middle

A site report maps the optometrists and eye clinics on map listings around any address in Nebraska by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 323 optometrists and eye clinics on map listings in Nebraska as of September 2026. 61 of them (19%) are chain locations, against 20% across the U.S. That comes to 4.0 for every 10,000 households, 2% below the U.S. rate of 4.1.

Households in Nebraska spend about $1.1B a year on medical and dental services, or $1,432 per household, 11% above the U.S. average. That works out to $3.5M per practice, 13% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

Official counts show 200 businesses with payroll classed as offices of optometrists in Nebraska in 2023, up 8.1% from 2019. That is one for every 3,989 households, against one for every 5,742 across the U.S. Across the U.S., the count rose 0.2% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $4.7M have gone to businesses classed as offices of optometrists in Nebraska.

Among the 50 states and DC, Nebraska ranks #16 for optometrists and eye clinics, with a Groundwork market score of 57 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (69). Of the 7 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (83).

Every market in Nebraska for optometrists and eye clinics

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Nebraska, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Omaha, NE-IA691483.8$4M+4.2%#55 of 386
2Lincoln, NE47644.5$3.1M+3.3%#232 of 386
Sioux City, IA-NE-SD37264.7$3M+1.0%#298 of 386
3Grand Island, NE32175.6$2.4M+1.5%#324 of 386

Small-town markets

Small-town markets reaching Nebraska, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbus, NE8363.5$4M+3.8%#11 of 400
2Kearney, NE7662.6$5.3M+1.9%#26 of 400
3Scottsbluff, NE5653.3$4M−1.2%#150 of 400
4Norfolk, NE5194.6$2.9M+1.1%#199 of 400
5Lexington, NE4955.0$2.7M+1.1%#217 of 400
6North Platte, NE4274.6$2.8M−3.6%#266 of 400
7Hastings, NE41116.4$2.1M−0.2%#277 of 400
Fremont, NENot scored32.0$6.9M+2.6%
Beatrice, NENot scored22.1$6.1M+0.2%

Counties

Counties in Nebraska, ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE79223.0$5.5M+9.0%#60 of 1,302
2Platte County, NE7253.7$3.7M+3.9%#168 of 1,302
3Douglas County, NE641044.4$3.4M+3.6%#326 of 1,302
4Buffalo County, NE6363.0$4.7M+1.9%#338 of 1,302
5Lancaster County, NE54624.6$3.1M+3.4%#589 of 1,302
6Scotts Bluff County, NE4853.3$3.9M−1.3%#721 of 1,302
7Madison County, NE4764.1$3.2M+1.6%#740 of 1,302
8Hall County, NE42145.7$2.4M+1.4%#875 of 1,302
9Dawson County, NE3755.5$2.5M+1.5%#966 of 1,302
10Lincoln County, NE3374.7$2.8M−3.6%#1,034 of 1,302
11Adams County, NE30107.6$1.8M−0.3%#1,094 of 1,302
Dodge County, NENot scored32.0$6.9M+2.6%
Cass County, NENot scored10.9$17M+3.9%
Saunders County, NENot scored22.2$6.8M+6.0%
Gage County, NENot scored22.1$6.1M+0.2%
Dakota County, NENot scored34.0$3.3M+0.7%
Washington County, NENot scored22.4$6.6M+1.8%
Seward County, NENot scored22.9$4.9M+2.3%
Otoe County, NENot scored46.3$2.3M+3.9%
Saline County, NENot scored23.9$3.6M+1.9%
York County, NENot scored11.8$8M+3.3%
Box Butte County, NENot scored36.7$1.9M−3.0%
Colfax County, NENot scored12.7$5.3M+3.6%
Red Willow County, NENot scored24.4$3M−3.5%
Custer County, NENot scored12.2$5.9M0.0%
Show all 93 counties
Counties in Nebraska, ranked for optometrists and eye clinics by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Holt County, NENot scored37.4$1.8M−0.3%
Wayne County, NENot scored25.3$2.4M+3.3%
Cheyenne County, NENot scored49.0$1.4M+0.4%
Hamilton County, NENot scored12.8$5.2M+2.9%
Phelps County, NENot scored12.6$5.3M+0.2%
Cuming County, NENot scored12.6$5.3M−2.1%
Butler County, NENot scored12.8$5M+1.8%
Knox County, NENot scored12.9$4.4M−0.5%
Cedar County, NENot scored12.9$4.7M0.0%
Keith County, NENot scored24.9$2.6M−2.7%
Dawes County, NENot scored25.8$2.1M−3.7%
Richardson County, NENot scored12.8$4.6M−4.2%
Merrick County, NENot scored13.1$4.1M+3.3%
Pierce County, NENot scored310.6$1.3M+0.5%
Jefferson County, NENot scored13.2$3.9M−2.6%
Nemaha County, NENot scored13.5$3.7M+0.2%
Burt County, NENot scored13.4$3.8M−0.6%
Kearney County, NENot scored00.0n/a+1.5%
Thurston County, NENot scored00.0n/a−0.1%
Howard County, NENot scored28.0$1.8M+0.8%
Antelope County, NENot scored13.8$3.4M+1.0%
Clay County, NENot scored14.0$3.4M+1.1%
Stanton County, NENot scored00.0n/a−1.4%
Dixon County, NENot scored00.0n/a+0.4%
Fillmore County, NENot scored14.2$3.3M−2.0%
Cherry County, NENot scored14.5$2.9M+1.9%
Boone County, NENot scored00.0n/a−0.1%
Johnson County, NENot scored00.0n/a−1.4%
Polk County, NENot scored00.0n/a+1.1%
Sheridan County, NENot scored14.7$2.7M−5.7%
Thayer County, NENot scored29.6$1.4M−3.6%
Furnas County, NENot scored00.0n/a−2.2%
Morrill County, NENot scored15.2$2.3M−3.3%
Nuckolls County, NENot scored15.2$2.6M+0.2%
Valley County, NENot scored316.7$791K+0.9%
Chase County, NENot scored16.8$1.9M−4.4%
Webster County, NENot scored00.0n/a−1.6%
Nance County, NENot scored17.5$1.8M−3.0%
Kimball County, NENot scored00.0n/a−0.5%
Sherman County, NENot scored17.5$1.7M−1.2%
Brown County, NENot scored17.8$1.6M−2.6%
Harlan County, NENot scored18.4$1.7M−1.9%
Franklin County, NENot scored00.0n/a−3.1%
Perkins County, NENot scored18.4$1.6M−0.3%
Frontier County, NENot scored00.0n/a+6.0%
Hitchcock County, NENot scored00.0n/a−5.9%
Pawnee County, NENot scored00.0n/a−1.0%
Greeley County, NENot scored00.0n/a−1.3%
Gosper County, NENot scored00.0n/a−4.8%
Deuel County, NENot scored00.0n/a+1.6%
Garden County, NENot scored00.0n/a−4.5%
Dundy County, NENot scored112.8$967K−5.2%
Garfield County, NENot scored00.0n/a−5.4%
Boyd County, NENot scored00.0n/a−7.5%
Rock County, NENot scored00.0n/a−0.7%
Sioux County, NENot scored00.0n/a+3.7%
Wheeler County, NENot scored00.0n/a+2.1%
Hayes County, NENot scored00.0n/a−3.2%
Keya Paha County, NENot scored00.0n/a+4.2%
Logan County, NENot scored00.0n/a−6.0%
Banner County, NENot scored00.0n/a+1.0%
Hooker County, NENot scored00.0n/a−2.8%
Grant County, NENot scored00.0n/a−8.3%
Loup County, NENot scored00.0n/a−6.1%
Thomas County, NENot scored00.0n/a−4.8%
Arthur County, NENot scored00.0n/a−7.9%
McPherson County, NENot scored00.0n/a−6.8%
Blaine County, NENot scored00.0n/a+6.8%

Markets with fewer than 5 optometrists and eye clinics on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many optometrists and eye clinics are in Nebraska?

As of September 2026, map listings count 323 optometrists and eye clinics in Nebraska. 61 of them (19%) are chain locations. The listings count optometrists and eye clinics. Official counts show 200 businesses with payroll classed as offices of optometrists in 2023, up 8.1% from 2019.

How much do households in Nebraska spend on medical and dental services?

About $1.1B a year, or $1,432 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 323 optometrists and eye clinics on map listings, it comes to $3.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.

How does Nebraska compare with the U.S. for optometrists and eye clinics?

Nebraska has 4.0 optometrists and eye clinics per 10,000 households, 2% below the U.S. rate of 4.1. Spending per practice is $3.5M, 13% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Nebraska would have about 365, against 323 on map listings. There is one business with payroll in the industry for every 3,989 households, against one for every 5,742 across the U.S. The official count rose 8.1% from 2019 to 2023, against +0.2% for the U.S.

Which market in Nebraska has the highest market score for optometrists and eye clinics?

Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 69 (upper middle). Among 7 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 83 (high). Among 11 scored counties in Nebraska, Sarpy County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 57 for optometrists and eye clinics (upper middle), #16 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nebraska. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Optometrists and eye care in other states

All 51 states

Top markets for optometrists and eye clinics across the U.S. · All business types in Nebraska

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.