County profile · Nebraska
Cass County, NE market data
Population, household spending and competition for 56 business types in Cass County, each scored against other counties.
- Population, 2025
- 27,657
- +3.9% since 2020
- Households
- 10,832
- Median household income
- $91,836
- +27.8% vs. 2015–2019, before inflation
- Median home value
- $254,900
- Jobs located here
- 5,967
- Highest market score
- 91
- Dentists and orthodontists, #4 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Cass County by name and distance, and the households and spending within reach. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,657 people live in Cass County, in 10,832 households. Population estimates show Cass County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Cass County is $91,836 a year, 14% above the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cass County spend the most on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and the least on child care and other personal services (84).
The highest Groundwork market scores in Cass County are for dentists and orthodontists (91); gyms and studios (89); and clothing, shoe and laundry businesses (89). Cass County ranks #4 of 1,886 scored counties for dentists and orthodontists.
Cass County is part of the Omaha metro area. For its number of households, Cass County has the most map listings, relative to the U.S., for pizza places (50% above the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
All 56 business types in Cass County
Highest Groundwork market score first. Each score compares Cass County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 91 | #4 of 1,886 | 6 | 5.5 | $2.8M | 287 | 4 |
| Gyms, studios and classes | 89 | #13 of 2,088 | 6 | 5.5 | $1.9M | 291 | Under 3 |
| Clothing, shoes and laundry | 89 | #24 of 2,210 | 7 | 6.5 | $3.4M | 383 | 3 |
| Fast food and sandwich shops | 87 | #35 of 2,222 | 11 | 10.2 | $4.3M | 141 | 11 |
| Clothing and shoe stores | 87 | #52 of 2,087 | 6 | 5.5 | $3.9M | 310 | 3 |
| Restaurants and cafes | 85 | #65 of 2,405 | 83 | 76.6 | $568K | 153 | 31 |
| Doctors, dentists and clinics | 84 | #48 of 2,394 | 35 | 32.3 | $485K | 318 | 18 |
| Grocery and convenience stores | 83 | #133 of 2,402 | 17 | 15.7 | $4.1M | 122 | Under 3 |
| Coffee shops and cafes | 81 | #92 of 2,063 | 8 | 7.4 | $5.9M | 159 | 4 |
| Sit-down restaurants | 81 | #108 of 2,405 | 42 | 38.8 | $1.1M | 169 | 16 |
| Pet businesses | 80 | #76 of 2,200 | 12 | 11.1 | $864K | 98 | 3 |
| Bakeries and dessert shops | 80 | #91 of 1,889 | 8 | 7.4 | $5.9M | 142 | 4 |
| Salons, barbers and spas | 78 | #100 of 2,385 | 21 | 19.4 | $567K | 266 | 9 |
| Convenience stores | 77 | #259 of 2,261 | 9 | 8.3 | $7.8M | 99 | Under 3 |
| Gas stations | 71 | #388 of 2,358 | 16 | 14.8 | $2.3M | 95 | 11 |
| Hair salons | 70 | #273 of 2,339 | 13 | 12.0 | $915K | 213 | 9 |
| Auto repair shops | 70 | #333 of 2,378 | 20 | 18.5 | $729K | 164 | 17 |
| Auto repair and car care | 70 | #354 of 2,401 | 38 | 35.1 | $384K | 143 | 21 |
| HVAC and plumbing | 69 | #235 of 1,707 | 6 | 5.5 | $5.4M | 114 | 9 |
| Real estate | 68 | #260 of 2,229 | 10 | 9.2 | Index only | 380 | 20 |
| Pizza | 68 | #380 of 2,090 | 13 | 12.0 | $3.6M | 71 | 11 |
| Pet grooming and boarding | 67 | #310 of 1,461 | 5 | 4.6 | $2.1M | 82 | Under 3 |
| Real estate agents and brokers | 66 | #313 of 2,176 | 7 | 6.5 | Index only | 431 | 15 |
| Car washes and detailing | 64 | #362 of 1,451 | 5 | 4.6 | $2.9M | 116 | 3 |
| Physical therapy | 60 | #443 of 1,422 | 6 | 5.5 | $2.8M | 118 | 6 |
| Child care and preschools | 51 | #803 of 1,611 | 7 | 6.5 | $755K | 75 | 7 |
| Lawn, cleaning and pest control | 43 | #1,135 of 1,771 | 11 | 10.2 | $1.3M | 80 | 24 |
| Home repair trades | 41 | #1,467 of 2,057 | 20 | 18.5 | $1.6M | 67 | 23 |
| Electricians | 37 | #888 of 1,160 | 6 | 5.5 | $5.4M | 45 | 10 |
| Insurance agencies | 37 | #1,573 of 2,272 | 18 | 16.6 | $1.2M | 96 | 17 |
| Landscaping and lawn care | 34 | #1,186 of 1,493 | 9 | 8.3 | $1.6M | 56 | 19 |
| Roofing and gutters | 33 | #952 of 1,177 | 8 | 7.4 | $4.1M | 48 | 4 |
| Funeral homes | 29 | #1,246 of 1,472 | 7 | 6.5 | $226K | 33 | 5 |
| Chiropractors | Not scored | Not scored | 4 | 3.7 | $4.2M | 177 | 4 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.7 | $3.6M | 118 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 3.7 | $17.5M | 188 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.7 | $2.9M | 143 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.7 | $4.2M | 238 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 3.7 | $3M | 340 | Under 3 |
| Gyms | Not scored | Not scored | 2 | 1.8 | $5.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.8 | $6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $5.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.8 | $5.2M | Too few | 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $11.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $14.7M | Too few | 5 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.9 | $17M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $14.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.9 | $14.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $17M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cass County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.6M | $1,346 | 141 |
| Gasoline and other fuels | $36.1M | $3,331 | 128 |
| Food away from home | $47.2M | $4,355 | 107 |
| Groceries | $70M | $6,464 | 102 |
| Personal care products and services | $11.9M | $1,099 | 109 |
| Child care and other personal services | $5.3M | $488 | 84 |
| Memberships, classes and admissions | $11.6M | $1,066 | 108 |
| Medical and dental services | $17M | $1,566 | 122 |
| Pets | $10.4M | $958 | 105 |
| Clothing, shoes and related services | $23.6M | $2,180 | 106 |
| Vehicle insurance | $21.8M | $2,012 | 103 |
| Home repairs, maintenance and insurance | $32.4M | $2,993 | 99 |
| Lawn care, cleaning and other household services | $14.7M | $1,356 | 96 |
| Rent and homeowner costs | $164.5M | $15,190 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cass County
- Population, 2025 estimate
- 27,657+3.9% since 2020
- Households
- 10,832
- Median age
- 41.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.3
- Land area
- 557 sq. mi.
- People per square mile
- 49
- Median household income
- $91,836+27.8% vs. 2015–2019, before inflation
- Average household income
- $113,521
- Median home value
- $254,900
- Jobs located here
- 5,967
- Daytime population
- 19,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Lancaster County, NE326,696 people
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- Nemaha County, NE7,046 people
Questions
How fast is Cass County, NE growing?
Population estimates put Cass County at 27,657 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 10,832 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.
How much do households in Cass County, NE spend?
Households in Cass County spend about $164.5M a year on rent and homeowner costs, $70M on groceries and $47.2M on food away from home. Relative to the U.S., household spending in Cass County runs highest on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and lowest on child care and other personal services (84).
Which business types have the highest market scores in Cass County, NE?
Of the business types scored in Cass County, dentists and orthodontists (91); gyms and studios (89); and clothing, shoe and laundry businesses (89) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #4 of 1,886 scored counties.
How does Cass County, NE compare with the U.S.?
Median household income in Cass County is $91,836, 14% above the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $254,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (50% above the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Cass County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.