Small-town market profile · Nebraska
North Platte, NE area market data
Population, household spending and competition for 56 business types in the North Platte area, each scored against other small-town markets.
- Population, 2025
- 33,972
- −3.6% since 2020
- Households
- 15,189
- Median household income
- $65,430
- Median home value
- $189,500
- Jobs located here
- 14,644
- Highest market score
- 67
- Collision repair and body shops, #72 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the North Platte area by name and distance, and the households and spending within reach. Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,972 people live in the North Platte area, in 15,189 households. Between 2020 and 2025, the population of the North Platte area declined 3.6%, against +3.1% for the U.S. The median household income in the North Platte area is $65,430 a year, 19% below the U.S. median of $80,734.
Set against the U.S., households in the North Platte area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in the North Platte area are for collision repair and body shops (67), spas and skin care studios (64) and primary care and pediatric clinics (60). The North Platte area ranks #72 of 387 scored small-town markets for collision repair and body shops.
The North Platte area takes in 2 counties: Lincoln County and Logan County. For its number of households, the North Platte area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (83% above the U.S. rate) and the fewest for real estate businesses (50% below the U.S. rate).
All 56 business types in the North Platte area
Highest Groundwork market score first. Each score compares the North Platte area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 67 | #72 of 387 | 5 | 3.3 | $3.6M | 116 | 3 |
| Spas and skin care | 64 | #105 of 504 | 5 | 3.3 | $2.8M | 315 | Under 3 |
| Primary care and pediatrics | 60 | #145 of 458 | 8 | 5.3 | $2.5M | 139 | 15 |
| Tire shops | 57 | #161 of 431 | 6 | 4.0 | $3M | 119 | 4 |
| Car washes and detailing | 55 | #174 of 441 | 7 | 4.6 | $2.5M | 101 | 3 |
| Bakeries and dessert shops | 55 | #196 of 507 | 7 | 4.6 | $7.7M | 185 | 9 |
| Salons, barbers and spas | 54 | #221 of 538 | 53 | 34.9 | $260K | 122 | 7 |
| Physical therapy | 52 | #189 of 400 | 5 | 3.3 | $4M | 165 | 8 |
| Barbershops | 49 | #204 of 377 | 6 | 4.0 | $2.3M | 122 | Under 3 |
| Sit-down restaurants | 48 | #293 of 538 | 81 | 53.3 | $661K | 100 | 22 |
| Nail salons | 43 | #244 of 387 | 7 | 4.6 | $2M | 118 | Under 3 |
| Optometrists and eye care | 42 | #266 of 400 | 7 | 4.6 | $2.8M | 90 | 4 |
| Hair salons | 42 | #355 of 538 | 34 | 22.4 | $405K | 94 | 6 |
| Grocery and convenience stores | 42 | #364 of 538 | 37 | 24.4 | $2.3M | 69 | 9 |
| Auto repair and car care | 41 | #362 of 538 | 70 | 46.1 | $255K | 95 | 37 |
| Doctors, dentists and clinics | 39 | #372 of 538 | 109 | 71.8 | $182K | 119 | 53 |
| Auto repair shops | 39 | #379 of 538 | 43 | 28.3 | $414K | 93 | 27 |
| Veterinarians | 38 | #280 of 398 | 5 | 3.3 | $2.3M | 85 | 7 |
| HVAC and plumbing | 37 | #368 of 476 | 8 | 5.3 | $4.7M | 99 | 17 |
| Grocery stores | 37 | #374 of 506 | 11 | 7.2 | $7.9M | 85 | 8 |
| Restaurants and cafes | 37 | #398 of 538 | 160 | 105.3 | $335K | 90 | 65 |
| Coffee shops and cafes | 36 | #415 of 529 | 16 | 10.5 | $3.3M | 90 | 9 |
| Real estate | 35 | #455 of 536 | 29 | 19.1 | Index only | 158 | 17 |
| Child care and preschools | 34 | #356 of 454 | 8 | 5.3 | $643K | 64 | 8 |
| Gas stations | 32 | #442 of 536 | 30 | 19.8 | $1.5M | 64 | 31 |
| Chiropractors | 31 | #371 of 426 | 10 | 6.6 | $2M | 83 | 9 |
| Dentists and orthodontists | 31 | #441 of 526 | 18 | 11.9 | $1.1M | 112 | 17 |
| Gyms, studios and classes | 31 | #457 of 535 | 23 | 15.1 | $490K | 74 | 6 |
| Roofing and gutters | 27 | #259 of 288 | 6 | 4.0 | $6.3M | 74 | 4 |
| Convenience stores | 27 | #458 of 529 | 22 | 14.5 | $4M | 50 | Under 3 |
| Pizza | 27 | #474 of 520 | 17 | 11.2 | $3.2M | 62 | 33 |
| Pet stores | 26 | #192 of 220 | 5 | 3.3 | $2.3M | 51 | Under 3 |
| Real estate agents and brokers | 25 | #520 of 533 | 28 | 18.4 | Index only | 130 | 12 |
| Electricians | 24 | #275 of 295 | 7 | 4.6 | $5.4M | 45 | 11 |
| Clothing, shoes and laundry | 24 | #478 of 536 | 47 | 30.9 | $582K | 66 | 16 |
| Home repair trades | 24 | #507 of 526 | 21 | 13.8 | $1.8M | 74 | 32 |
| Fast food and sandwich shops | 23 | #480 of 537 | 29 | 19.1 | $1.8M | 61 | 33 |
| Clothing and shoe stores | 23 | #487 of 536 | 36 | 23.7 | $760K | 60 | 16 |
| Pet grooming and boarding | 20 | #366 of 387 | 10 | 6.6 | $1.2M | 45 | 4 |
| Gyms | 20 | #480 of 506 | 17 | 11.2 | $663K | 51 | 6 |
| Laundromats | 19 | #143 of 150 | 6 | 4.0 | $4.6M | 36 | Under 3 |
| Landscaping and lawn care | 19 | #391 of 399 | 11 | 7.2 | $1.6M | 53 | 14 |
| Pet businesses | 18 | #515 of 527 | 26 | 17.1 | $444K | 51 | 11 |
| Lawn, cleaning and pest control | 17 | #476 of 481 | 17 | 11.2 | $1M | 60 | 21 |
| Insurance agencies | 17 | #509 of 537 | 37 | 24.4 | $754K | 60 | 20 |
| House cleaning | Not scored | Not scored | 4 | 2.6 | $4.3M | 67 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.6 | $2.8M | 140 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.0 | $758K | 112 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $8.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $9.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $5.6M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the North Platte area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $1,173 | 122 |
| Gasoline and other fuels | $45.9M | $3,020 | 116 |
| Food away from home | $53.6M | $3,526 | 87 |
| Groceries | $86.9M | $5,724 | 91 |
| Personal care products and services | $13.8M | $907 | 90 |
| Child care and other personal services | $5.1M | $338 | 58 |
| Memberships, classes and admissions | $11.3M | $742 | 75 |
| Medical and dental services | $19.8M | $1,307 | 101 |
| Pets | $11.5M | $760 | 84 |
| Clothing, shoes and related services | $27.4M | $1,802 | 88 |
| Vehicle insurance | $27.9M | $1,838 | 94 |
| Home repairs, maintenance and insurance | $37.7M | $2,480 | 82 |
| Lawn care, cleaning and other household services | $17.2M | $1,134 | 80 |
| Rent and homeowner costs | $198.7M | $13,084 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the North Platte area
- Population, 2025 estimate
- 33,972−3.6% since 2020
- Households
- 15,189
- Median age
- 42.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 3,135 sq. mi.
- People per square mile
- 11
- Median household income
- $65,430
- Average household income
- $79,648
- Median home value
- $189,500
- Jobs located here
- 14,644
- Daytime population
- 34,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the North Platte area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the North Platte area 2
- Lincoln County, NE33,802 people
- Logan County, NE773 people
Other markets based in Nebraska 11
- Omaha, NE-IA metro area982,064 people
- Lincoln, NE metro area344,337 people
- Grand Island, NE metro area76,794 people
- Kearney, NE area57,292 people
- Norfolk, NE area48,653 people
- Columbus, NE area45,357 people
- Hastings, NE area40,507 people
- Fremont, NE area37,351 people
- Scottsbluff, NE area36,585 people
- Lexington, NE area26,242 people
- Beatrice, NE area21,629 people
Questions
How fast is the North Platte, NE area growing?
Population estimates put the North Platte area at 33,972 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 15,189 households.
How much do households in the North Platte, NE area spend?
Households in the North Platte area spend about $198.7M a year on rent and homeowner costs, $86.9M on groceries and $53.6M on food away from home. Relative to the U.S., household spending in the North Platte area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in the North Platte, NE area?
Of the business types scored in the North Platte area, collision repair and body shops (67), spas and skin care studios (64) and primary care and pediatric clinics (60) have the highest Groundwork market scores. For collision repair and body shops, that ranks #72 of 387 scored small-town markets.
How does the North Platte, NE area compare with the U.S.?
Median household income in the North Platte area is $65,430, 19% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (83% above the U.S. rate) and lowest for real estate businesses (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the North Platte area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the North Platte area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the North Platte area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.