County profile · Nebraska
Saline County, NE market data
Population, household spending and competition for 56 business types in Saline County, each scored against other counties.
- Population, 2025
- 14,996
- +1.9% since 2020
- Households
- 5,143
- Median household income
- $79,910
- +55.2% vs. 2015–2019, before inflation
- Median home value
- $197,400
- Jobs located here
- 6,877
- Highest market score
- 74
- Clothing, shoes and laundry, #261 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Saline County by name and distance, and the households and spending within reach. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,996 people live in Saline County, in 5,143 households. Population estimates put the population change in Saline County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The median household income in Saline County is $79,910 a year, in line with the U.S. median of $80,734. That rose 55.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Saline County spend the most on vehicle maintenance and repairs (an index of 151, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in Saline County are for clothing, shoe and laundry businesses (74); auto repair shops (73); and medical and dental practices (70). Saline County ranks #261 of 2,210 scored counties for clothing, shoe and laundry businesses.
For its number of households, Saline County has the most map listings, relative to the U.S., for grocery and convenience stores (97% above the U.S. rate) and the fewest for medical and dental practices (36% below the U.S. rate).
All 56 business types in Saline County
Highest Groundwork market score first. Each score compares Saline County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 74 | #261 of 2,210 | 5 | 9.7 | $2M | 225 | Under 3 |
| Auto repair shops | 73 | #274 of 2,378 | 15 | 29.2 | $495K | 111 | 4 |
| Doctors, dentists and clinics | 70 | #355 of 2,394 | 28 | 54.4 | $259K | 170 | 8 |
| Auto repair and car care | 64 | #596 of 2,401 | 28 | 54.4 | $265K | 99 | 7 |
| Real estate agents and brokers | 63 | #418 of 2,176 | 6 | 11.7 | Index only | 220 | Under 3 |
| Real estate | 59 | #617 of 2,229 | 8 | 15.6 | Index only | 208 | Under 3 |
| Fast food and sandwich shops | 59 | #801 of 2,222 | 8 | 15.6 | $2.5M | 81 | 6 |
| Pet businesses | 57 | #767 of 2,200 | 5 | 9.7 | $853K | 97 | 3 |
| Pizza | 56 | #811 of 2,090 | 6 | 11.7 | $3.3M | 65 | 6 |
| Hair salons | 54 | #977 of 2,339 | 12 | 23.3 | $423K | 98 | Under 3 |
| Home repair trades | 52 | #924 of 2,057 | 5 | 9.7 | $2.8M | 115 | 12 |
| Restaurants and cafes | 52 | #1,111 of 2,405 | 58 | 112.8 | $341K | 92 | 18 |
| Tire shops | 50 | #791 of 1,530 | 5 | 9.7 | $1.5M | 59 | Under 3 |
| Salons, barbers and spas | 49 | #1,244 of 2,385 | 27 | 52.5 | $188K | 88 | 3 |
| Coffee shops and cafes | 48 | #1,110 of 2,063 | 6 | 11.7 | $3.3M | 89 | Under 3 |
| Sit-down restaurants | 45 | #1,424 of 2,405 | 29 | 56.4 | $681K | 103 | 11 |
| Spas and skin care | 37 | #1,376 of 1,769 | 8 | 15.6 | $635K | 72 | Under 3 |
| Dentists and orthodontists | 37 | #1,425 of 1,886 | 9 | 17.5 | $807K | 82 | 5 |
| Barbershops | 35 | #1,026 of 1,356 | 5 | 9.7 | $1M | 54 | Under 3 |
| Insurance agencies | 35 | #1,638 of 2,272 | 9 | 17.5 | $1.3M | 102 | 12 |
| Gyms, studios and classes | 33 | #1,716 of 2,088 | 13 | 25.3 | $340K | 51 | Under 3 |
| Gyms | 32 | #1,462 of 1,792 | 9 | 17.5 | $492K | 38 | Under 3 |
| Grocery and convenience stores | 29 | #1,991 of 2,402 | 19 | 36.9 | $1.6M | 48 | 7 |
| Grocery stores | 27 | #1,735 of 2,070 | 7 | 13.6 | $4.4M | 48 | 7 |
| Child care and preschools | 19 | #1,505 of 1,611 | 5 | 9.7 | $386K | 38 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 7.8 | $1.9M | 74 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 7.8 | $1.8M | 76 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 7.8 | $1.9M | 60 | 4 |
| Convenience stores | Not scored | Not scored | 4 | 7.8 | $7.8M | 99 | Under 3 |
| Gas stations | Not scored | Not scored | 4 | 7.8 | $4.7M | 198 | 8 |
| HVAC and plumbing | Not scored | Not scored | 3 | 5.8 | $4.7M | 98 | 8 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.8 | $1.5M | 73 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 5.8 | $2.4M | 101 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.8 | $1.4M | 52 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.9 | $9.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.9 | $391K | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 3.9 | $5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.9 | $2.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.9 | $3.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.9 | $3.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 3.9 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 3.9 | $7M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.9 | $9.9M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.9 | $6.3M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.9 | $6.3M | Too few | 6 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.9 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.9 | $4.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.9 | $4.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saline County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.4M | $1,445 | 151 |
| Gasoline and other fuels | $18.9M | $3,669 | 141 |
| Food away from home | $19.8M | $3,842 | 94 |
| Groceries | $31.1M | $6,046 | 96 |
| Personal care products and services | $5.1M | $987 | 98 |
| Child care and other personal services | $1.9M | $375 | 65 |
| Memberships, classes and admissions | $4.4M | $861 | 88 |
| Medical and dental services | $7.3M | $1,412 | 110 |
| Pets | $4.3M | $829 | 91 |
| Clothing, shoes and related services | $9.9M | $1,930 | 94 |
| Vehicle insurance | $11.6M | $2,248 | 115 |
| Home repairs, maintenance and insurance | $14M | $2,714 | 90 |
| Lawn care, cleaning and other household services | $6.3M | $1,223 | 86 |
| Rent and homeowner costs | $71.9M | $13,988 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saline County
- Population, 2025 estimate
- 14,996+1.9% since 2020
- Households
- 5,143
- Median age
- 36.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.5
- Land area
- 574 sq. mi.
- People per square mile
- 26
- Median household income
- $79,910+55.2% vs. 2015–2019, before inflation
- Average household income
- $94,556
- Median home value
- $197,400
- Jobs located here
- 6,877
- Daytime population
- 13,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Lancaster County, NE326,696 people
- Gage County, NE21,629 people
- Jefferson County, NE7,161 people
- Fillmore County, NE5,541 people
- York County, NE14,286 people
- Thayer County, NE4,901 people
- Johnson County, NE5,261 people
Questions
How fast is Saline County, NE growing?
Population estimates put Saline County at 14,996 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 5,143 households. Against the 2015–2019 survey, median household income rose 55.2%, before inflation.
How much do households in Saline County, NE spend?
Households in Saline County spend about $71.9M a year on rent and homeowner costs, $31.1M on groceries and $19.8M on food away from home. Relative to the U.S., household spending in Saline County runs highest on vehicle maintenance and repairs (an index of 151, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in Saline County, NE?
Of the business types scored in Saline County, clothing, shoe and laundry businesses (74); auto repair shops (73); and medical and dental practices (70) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #261 of 2,210 scored counties.
How does Saline County, NE compare with the U.S.?
Median household income in Saline County is $79,910, in line with the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (97% above the U.S. rate) and lowest for medical and dental practices (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Saline County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saline County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.