County profile · Nebraska
Red Willow County, NE market data
How Red Willow County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,307
- −3.5% since 2020
- Households
- 4,504
- Median household income
- $63,697
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $159,600
- Jobs located here
- 5,147
- Highest market score
- 51
- Grocery and convenience stores, #1,151 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Red Willow County by name and distance, and the households and spending within reach. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Red Willow County has an estimated 10,307 people and 4,504 households. Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
Relative to the U.S., household spending in Red Willow County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Red Willow County, grocery and convenience stores (51), real estate businesses (49) and gas stations (49) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #1,151 of 2,402 scored counties.
Against the U.S., map listings per household run highest for hair salons (52% above the U.S. rate) and lowest for medical and dental practices (24% below the U.S. rate).
All 56 business types in Red Willow County
Highest Groundwork market score first. Each score compares Red Willow County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 51 | #1,151 of 2,402 | 7 | 15.5 | $3.7M | 109 | Under 3 |
| Real estate | 49 | #1,119 of 2,229 | 7 | 15.5 | Index only | 196 | 3 |
| Gas stations | 49 | #1,197 of 2,358 | 5 | 11.1 | $2.6M | 110 | 6 |
| Auto repair shops | 45 | #1,421 of 2,378 | 9 | 20.0 | $566K | 127 | 10 |
| Real estate agents and brokers | 43 | #1,402 of 2,176 | 6 | 13.3 | Index only | 182 | 3 |
| Doctors, dentists and clinics | 42 | #1,576 of 2,394 | 29 | 64.4 | $207K | 135 | 14 |
| Auto repair and car care | 39 | #1,695 of 2,401 | 18 | 40.0 | $283K | 105 | 12 |
| Salons, barbers and spas | 33 | #2,032 of 2,385 | 22 | 48.8 | $187K | 88 | 3 |
| Sit-down restaurants | 32 | #1,950 of 2,405 | 22 | 48.8 | $727K | 110 | 11 |
| Gyms, studios and classes | 26 | #1,883 of 2,088 | 7 | 15.5 | $497K | 75 | Under 3 |
| Clothing, shoes and laundry | 25 | #1,967 of 2,210 | 11 | 24.4 | $746K | 85 | 5 |
| Coffee shops and cafes | 24 | #1,905 of 2,063 | 6 | 13.3 | $2.7M | 72 | 3 |
| Restaurants and cafes | 24 | #2,204 of 2,405 | 48 | 106.6 | $333K | 90 | 24 |
| Fast food and sandwich shops | 23 | #1,999 of 2,222 | 8 | 17.8 | $2M | 66 | 10 |
| Bakeries and dessert shops | 22 | #1,791 of 1,889 | 6 | 13.3 | $2.7M | 64 | 3 |
| Spas and skin care | 21 | #1,679 of 1,769 | 6 | 13.3 | $685K | 78 | Under 3 |
| Clothing and shoe stores | 21 | #1,923 of 2,087 | 9 | 20.0 | $912K | 72 | 5 |
| Pizza | 21 | #1,986 of 2,090 | 6 | 13.3 | $2.7M | 52 | 10 |
| Gyms | 20 | #1,664 of 1,792 | 5 | 11.1 | $696K | 53 | Under 3 |
| Dentists and orthodontists | 20 | #1,821 of 1,886 | 8 | 17.8 | $749K | 76 | 6 |
| Pet businesses | 20 | #2,108 of 2,200 | 7 | 15.5 | $491K | 56 | Under 3 |
| Hair salons | 18 | #2,251 of 2,339 | 16 | 35.5 | $257K | 60 | Under 3 |
| Home repair trades | 14 | #2,042 of 2,057 | 8 | 17.8 | $1.4M | 59 | 11 |
| Insurance agencies | 9 | #2,250 of 2,272 | 10 | 22.2 | $799K | 64 | 12 |
| Child care and preschools | Not scored | Not scored | 4 | 8.9 | $394K | 39 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 8.9 | $2.9M | 34 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.7 | $2M | 83 | 4 |
| Grocery stores | Not scored | Not scored | 3 | 6.7 | $8.6M | 92 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 6.7 | $3.8M | 80 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 6.7 | $1.1M | 45 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.4 | $2.5M | Too few | 4 |
| Convenience stores | Not scored | Not scored | 2 | 4.4 | $12.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 4.4 | $395K | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 4.4 | $1.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.4 | $3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 4.4 | $1.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.2 | $11.5M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.2 | $5.2M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 2.2 | $8.2M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.2 | $5.2M | Too few | 6 |
| Pet stores | Not scored | Not scored | 1 | 2.2 | $3.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.2 | $6M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.2 | $5.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Red Willow County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $1,131 | 118 |
| Gasoline and other fuels | $13.1M | $2,913 | 112 |
| Food away from home | $16M | $3,550 | 87 |
| Groceries | $25.7M | $5,714 | 90 |
| Personal care products and services | $4.1M | $913 | 91 |
| Child care and other personal services | $1.6M | $350 | 60 |
| Memberships, classes and admissions | $3.5M | $773 | 79 |
| Medical and dental services | $6M | $1,330 | 103 |
| Pets | $3.4M | $764 | 84 |
| Clothing, shoes and related services | $8.2M | $1,822 | 89 |
| Vehicle insurance | $8M | $1,773 | 91 |
| Home repairs, maintenance and insurance | $11.5M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $5.2M | $1,146 | 81 |
| Rent and homeowner costs | $59.5M | $13,209 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
- Hitchcock County, NE2,569 people
- Frontier County, NE2,569 people
- Hayes County, NE843 people
- Furnas County, NE4,568 people
- Gosper County, NE2,040 people
- Dundy County, NE1,736 people
- Dawson County, NE24,202 people
- Chase County, NE3,671 people
Questions
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income rose 30.5% from the 2015–2019 survey, before inflation.
How much do households in Red Willow County, NE spend?
Households in Red Willow County spend about $59.5M a year on rent and homeowner costs, $25.7M on groceries and $16M on food away from home. Set against the U.S., households in Red Willow County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Red Willow County, NE?
The highest Groundwork market scores in Red Willow County are for grocery and convenience stores (51), real estate businesses (49) and gas stations (49). Red Willow County ranks #1,151 of 2,402 scored counties for grocery and convenience stores.
How does Red Willow County, NE compare with the U.S.?
The median household income in Red Willow County is $63,697 a year, 21% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,600, against $332,700 for the U.S. For its number of households, Red Willow County has the most map listings, relative to the U.S., for hair salons (52% above the U.S. rate) and the fewest for medical and dental practices (24% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Red Willow County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.