County profile · Nebraska
Lancaster County, NE market data
How Lancaster County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 334,049
- +3.4% since 2020
- Households
- 134,126
- Median household income
- $74,793
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $275,200
- Jobs located here
- 180,543
- Highest market score
- 84
- Convenience stores, #100 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Lancaster County by name and distance, and the households and spending within reach. Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lancaster County has an estimated 334,049 people and 134,126 households. Population estimates show Lancaster County grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Lancaster County is $74,793, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.6%, before inflation.
Relative to the U.S., household spending in Lancaster County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Of the business types scored in Lancaster County, convenience stores (84), grocery and convenience stores (80) and grocery stores (72) have the highest Groundwork market scores. For convenience stores, that ranks #100 of 2,261 scored counties.
Lancaster County is part of the Lincoln metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (69% above the U.S. rate) and lowest for pet stores (45% below the U.S. rate).
All 56 business types in Lancaster County
Highest Groundwork market score first. Each score compares Lancaster County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 84 | #100 of 2,261 | 72 | 5.4 | $11.2M | 143 | 8 |
| Grocery and convenience stores | 80 | #179 of 2,402 | 173 | 12.9 | $4.7M | 138 | 59 |
| Grocery stores | 72 | #351 of 2,070 | 63 | 4.7 | $12.8M | 138 | 51 |
| Urgent care and walk-in clinics | 71 | #41 of 325 | 5 | 0.4 | $37.9M | 154 | 11 |
| Pet stores | 70 | #161 of 974 | 15 | 1.1 | $7.5M | 166 | 11 |
| Primary care and pediatrics | 70 | #262 of 1,656 | 69 | 5.1 | $2.7M | 154 | 175 |
| Gas stations | 69 | #428 of 2,358 | 120 | 8.9 | $3M | 126 | 102 |
| Funeral homes | 68 | #276 of 1,472 | 17 | 1.3 | $929K | 137 | 8 |
| Barbershops | 67 | #288 of 1,356 | 49 | 3.7 | $2.7M | 144 | 9 |
| Car washes and detailing | 66 | #328 of 1,451 | 62 | 4.6 | $2.3M | 91 | 14 |
| Sit-down restaurants | 66 | #499 of 2,405 | 646 | 48.2 | $806K | 121 | 206 |
| Dry cleaners | 65 | #107 of 507 | 14 | 1.0 | $18.9M | 120 | 8 |
| Laundromats | 65 | #202 of 785 | 13 | 1.0 | $20.3M | 162 | 11 |
| Nail salons | 65 | #275 of 1,328 | 78 | 5.8 | $1.7M | 102 | 13 |
| Pet businesses | 64 | #503 of 2,200 | 125 | 9.3 | $903K | 103 | 76 |
| Veterinarians | 63 | #435 of 1,485 | 47 | 3.5 | $2.4M | 88 | 32 |
| Tire shops | 60 | #521 of 1,530 | 52 | 3.9 | $2.7M | 110 | 29 |
| Oil change and quick lube | 59 | #161 of 479 | 9 | 0.7 | $15.9M | 116 | 13 |
| Pet grooming and boarding | 58 | #529 of 1,461 | 47 | 3.5 | $2.4M | 94 | 33 |
| Bakeries and dessert shops | 58 | #613 of 1,889 | 97 | 7.2 | $5.4M | 129 | 109 |
| Pizza | 58 | #720 of 2,090 | 101 | 7.5 | $5.2M | 101 | 287 |
| Martial arts and dance studios | 57 | #460 of 1,334 | 49 | 3.7 | $2.4M | 121 | 61 |
| Auto repair shops | 57 | #855 of 2,378 | 289 | 21.5 | $494K | 111 | 168 |
| Auto repair and car care | 57 | #877 of 2,401 | 491 | 36.6 | $291K | 108 | 227 |
| Pest control | 56 | #275 of 699 | 15 | 1.1 | $11M | 108 | 15 |
| HVAC and plumbing | 56 | #643 of 1,707 | 78 | 5.8 | $4.7M | 98 | 121 |
| Collision repair and body shops | 55 | #542 of 1,327 | 42 | 3.1 | $3.4M | 110 | 51 |
| Restaurants and cafes | 55 | #971 of 2,405 | 1,307 | 97.4 | $398K | 107 | 599 |
| Mortgage brokers and lenders | 54 | #358 of 887 | 43 | 3.2 | Index only | 112 | 15 |
| Property management | 54 | #373 of 910 | 27 | 2.0 | Index only | 125 | 56 |
| Optometrists and eye care | 54 | #589 of 1,302 | 62 | 4.6 | $3.1M | 98 | 34 |
| Home inspectors | 52 | #184 of 415 | 9 | 0.7 | Index only | 80 | 6 |
| Electricians | 52 | #535 of 1,160 | 34 | 2.5 | $10.7M | 89 | 102 |
| Clothing and shoe stores | 52 | #985 of 2,087 | 195 | 14.5 | $1.4M | 107 | 103 |
| Hair salons | 52 | #1,067 of 2,339 | 274 | 20.4 | $484K | 113 | 129 |
| Clothing, shoes and laundry | 51 | #1,109 of 2,210 | 271 | 20.2 | $974K | 111 | 122 |
| Yoga, Pilates and fitness studios | 49 | #393 of 777 | 27 | 2.0 | $4.4M | 109 | 56 |
| Dentists and orthodontists | 49 | #981 of 1,886 | 175 | 13.0 | $1.1M | 110 | 146 |
| Fast food and sandwich shops | 49 | #1,185 of 2,222 | 199 | 14.8 | $2.6M | 86 | 287 |
| Physical therapy | 48 | #782 of 1,422 | 100 | 7.5 | $1.9M | 79 | 62 |
| Gyms, studios and classes | 48 | #1,167 of 2,088 | 188 | 14.0 | $636K | 96 | 117 |
| Doctors, dentists and clinics | 48 | #1,288 of 2,394 | 1,069 | 79.7 | $177K | 116 | 516 |
| Gyms | 47 | #1,029 of 1,792 | 112 | 8.4 | $1.1M | 82 | 56 |
| Salons, barbers and spas | 45 | #1,459 of 2,385 | 568 | 42.3 | $234K | 110 | 219 |
| Coffee shops and cafes | 44 | #1,253 of 2,063 | 166 | 12.4 | $3.1M | 85 | 100 |
| Home repair trades | 42 | #1,412 of 2,057 | 194 | 14.5 | $1.9M | 77 | 268 |
| Landscaping and lawn care | 41 | #972 of 1,493 | 83 | 6.2 | $2M | 68 | 139 |
| Child care and preschools | 41 | #1,066 of 1,611 | 74 | 5.5 | $737K | 74 | 102 |
| Chiropractors | 39 | #1,053 of 1,490 | 119 | 8.9 | $1.6M | 67 | 88 |
| Spas and skin care | 39 | #1,286 of 1,769 | 157 | 11.7 | $845K | 96 | 61 |
| Lawn, cleaning and pest control | 36 | #1,377 of 1,771 | 128 | 9.5 | $1.3M | 77 | 278 |
| Real estate | 35 | #1,869 of 2,229 | 412 | 30.7 | Index only | 105 | 345 |
| House cleaning | 34 | #690 of 847 | 30 | 2.2 | $5.5M | 86 | 124 |
| Real estate agents and brokers | 34 | #1,896 of 2,176 | 333 | 24.8 | Index only | 103 | 240 |
| Roofing and gutters | 29 | #1,015 of 1,177 | 82 | 6.1 | $4.4M | 52 | 45 |
| Insurance agencies | 23 | #2,009 of 2,272 | 243 | 18.1 | $901K | 72 | 217 |
Household spending in Lancaster County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $142.8M | $1,065 | 111 |
| Gasoline and other fuels | $361M | $2,692 | 104 |
| Food away from home | $520.4M | $3,880 | 95 |
| Groceries | $808.7M | $6,029 | 95 |
| Personal care products and services | $132.6M | $989 | 98 |
| Child care and other personal services | $54.5M | $407 | 70 |
| Memberships, classes and admissions | $119.6M | $892 | 91 |
| Medical and dental services | $189.5M | $1,413 | 110 |
| Pets | $112.8M | $841 | 93 |
| Clothing, shoes and related services | $263.9M | $1,968 | 96 |
| Vehicle insurance | $219M | $1,633 | 83 |
| Home repairs, maintenance and insurance | $364M | $2,714 | 90 |
| Lawn care, cleaning and other household services | $165M | $1,231 | 87 |
| Rent and homeowner costs | $1.9B | $14,008 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lancaster County
- Population, 2025 estimate
- 334,049+3.4% since 2020
- Households
- 134,126
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 838 sq. mi.
- People per square mile
- 390
- Median household income
- $74,793+23.6% vs. 2015–2019, before inflation
- Average household income
- $99,420
- Median home value
- $275,200
- Jobs located here
- 180,543
- Daytime population
- 346,989Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lancaster County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
- Seward County, NE17,641 people
- Saline County, NE14,650 people
- Saunders County, NE23,048 people
- Cass County, NE27,161 people
- Otoe County, NE16,241 people
- Johnson County, NE5,261 people
- Gage County, NE21,629 people
- Butler County, NE8,424 people
Questions
How fast is Lancaster County, NE growing?
Population estimates put Lancaster County at 334,049 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 134,126 households. Median household income rose 23.6% from the 2015–2019 survey, before inflation.
How much do households in Lancaster County, NE spend?
Households in Lancaster County spend about $1.9B a year on rent and homeowner costs, $808.7M on groceries and $520.4M on food away from home. Set against the U.S., households in Lancaster County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (70).
Which business types have the highest market scores in Lancaster County, NE?
The highest Groundwork market scores in Lancaster County are for convenience stores (84), grocery and convenience stores (80) and grocery stores (72). Lancaster County ranks #100 of 2,261 scored counties for convenience stores.
How does Lancaster County, NE compare with the U.S.?
The median household income in Lancaster County is $74,793 a year, 7% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $275,200, against $332,700 for the U.S. For its number of households, Lancaster County has the most map listings, relative to the U.S., for roofing and gutter companies (69% above the U.S. rate) and the fewest for pet stores (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Lancaster County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lancaster County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Nebraska · Every U.S. market · How we measure
Screening a site or an acquisition in Lancaster County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.