County profile · Nebraska
Washington County, NE market data
Population, household spending and competition for 56 business types in Washington County, each scored against other counties.
- Population, 2025
- 21,302
- +1.8% since 2020
- Households
- 8,429
- Median household income
- $94,396
- +32.2% vs. 2015–2019, before inflation
- Median home value
- $297,600
- Jobs located here
- 8,537
- Highest market score
- 86
- Fast food and sandwich shops, #39 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,302 people live in Washington County, in 8,429 households. Between 2020 and 2025, the population of Washington County grew 1.8%, slower than the U.S. (+3.1%). The median household income in Washington County is $94,396 a year, 17% above the U.S. median of $80,734. That rose 32.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Washington County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on child care and other personal services (87).
The highest Groundwork market scores in Washington County are for fast food and sandwich shops (86), grocery and convenience stores (83) and restaurants and cafes (82). Washington County ranks #39 of 2,222 scored counties for fast food and sandwich shops.
Washington County is part of the Omaha metro area. For its number of households, Washington County has the most map listings, relative to the U.S., for child care centers and preschools (2.1 times the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 86 | #39 of 2,222 | 6 | 7.1 | $6.2M | 202 | 9 |
| Grocery and convenience stores | 83 | #121 of 2,402 | 9 | 10.7 | $6.1M | 179 | Under 3 |
| Restaurants and cafes | 82 | #103 of 2,405 | 55 | 65.3 | $673K | 181 | 26 |
| Pizza | 81 | #70 of 2,090 | 6 | 7.1 | $6.2M | 121 | 9 |
| Gyms | 80 | #65 of 1,792 | 5 | 5.9 | $1.9M | 142 | Under 3 |
| Clothing and shoe stores | 77 | #192 of 2,087 | 7 | 8.3 | $2.7M | 209 | 3 |
| Doctors, dentists and clinics | 76 | #170 of 2,394 | 34 | 40.3 | $390K | 256 | 17 |
| Clothing, shoes and laundry | 76 | #213 of 2,210 | 11 | 13.1 | $1.7M | 192 | 3 |
| Gyms, studios and classes | 74 | #160 of 2,088 | 10 | 11.9 | $927K | 140 | 3 |
| Sit-down restaurants | 72 | #311 of 2,405 | 31 | 36.8 | $1.2M | 180 | 15 |
| Coffee shops and cafes | 69 | #337 of 2,063 | 8 | 9.5 | $4.6M | 125 | Under 3 |
| Dentists and orthodontists | 66 | #372 of 1,886 | 7 | 8.3 | $1.9M | 192 | 8 |
| Gas stations | 65 | #553 of 2,358 | 10 | 11.9 | $2.8M | 117 | 12 |
| Salons, barbers and spas | 63 | #517 of 2,385 | 21 | 24.9 | $443K | 208 | 14 |
| Hair salons | 61 | #619 of 2,339 | 13 | 15.4 | $715K | 166 | 11 |
| Spas and skin care | 60 | #513 of 1,769 | 6 | 7.1 | $1.5M | 177 | 3 |
| Real estate agents and brokers | 58 | #637 of 2,176 | 11 | 13.1 | Index only | 215 | 9 |
| Real estate | 58 | #650 of 2,229 | 13 | 15.4 | Index only | 228 | 15 |
| Auto repair and car care | 53 | #1,087 of 2,401 | 41 | 48.6 | $276K | 103 | 18 |
| Auto repair shops | 52 | #1,110 of 2,378 | 25 | 29.7 | $452K | 102 | 13 |
| Collision repair and body shops | 51 | #646 of 1,327 | 5 | 5.9 | $2.3M | 73 | Under 3 |
| Chiropractors | 49 | #766 of 1,490 | 6 | 7.1 | $2.2M | 92 | 5 |
| Home repair trades | 49 | #1,063 of 2,057 | 10 | 11.9 | $2.5M | 104 | 27 |
| Pet businesses | 40 | #1,528 of 2,200 | 14 | 16.6 | $581K | 66 | 9 |
| Child care and preschools | 37 | #1,174 of 1,611 | 10 | 11.9 | $425K | 42 | 5 |
| Veterinarians | 30 | #1,216 of 1,485 | 7 | 8.3 | $1.2M | 43 | 5 |
| Lawn, cleaning and pest control | 29 | #1,604 of 1,771 | 10 | 11.9 | $1.1M | 68 | 36 |
| Insurance agencies | 29 | #1,839 of 2,272 | 16 | 19.0 | $1.1M | 84 | 13 |
| Landscaping and lawn care | 25 | #1,382 of 1,493 | 8 | 9.5 | $1.4M | 49 | 28 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.7 | $9.2M | 223 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 4.7 | $13.6M | 173 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.7 | $6.3M | 53 | 10 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.7 | $6.3M | 133 | 13 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.7 | $2.3M | 115 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.6 | $3.8M | 150 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.6 | $2.7M | 106 | 4 |
| Physical therapy | Not scored | Not scored | 3 | 3.6 | $4.4M | 184 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.4 | $614K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.4 | $27.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.4 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $4.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.4 | $6.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.4 | $12.7M | Too few | 4 |
| Tire shops | Not scored | Not scored | 2 | 2.4 | $5.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $18.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $11.5M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $18.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $11.5M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $8.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.2 | $13.3M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.3M | $1,340 | 140 |
| Gasoline and other fuels | $27.9M | $3,310 | 128 |
| Food away from home | $37M | $4,388 | 108 |
| Groceries | $54.5M | $6,460 | 102 |
| Personal care products and services | $9.3M | $1,103 | 110 |
| Child care and other personal services | $4.3M | $505 | 87 |
| Memberships, classes and admissions | $9.3M | $1,100 | 112 |
| Medical and dental services | $13.3M | $1,572 | 122 |
| Pets | $8.1M | $965 | 106 |
| Clothing, shoes and related services | $18.6M | $2,202 | 107 |
| Vehicle insurance | $16.8M | $1,994 | 102 |
| Home repairs, maintenance and insurance | $25.3M | $3,005 | 100 |
| Lawn care, cleaning and other household services | $11.5M | $1,361 | 96 |
| Rent and homeowner costs | $128.7M | $15,263 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 21,302+1.8% since 2020
- Households
- 8,429
- Median age
- 43.2
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 390 sq. mi.
- People per square mile
- 54
- Median household income
- $94,396+32.2% vs. 2015–2019, before inflation
- Average household income
- $117,199
- Median home value
- $297,600
- Jobs located here
- 8,537
- Daytime population
- 18,136Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Dodge County, NE37,351 people
- Sarpy County, NE197,389 people
- Burt County, NE6,740 people
- Saunders County, NE23,048 people
- Cass County, NE27,161 people
- Cuming County, NE8,975 people
- Colfax County, NE10,641 people
Questions
How fast is Washington County, NE growing?
Population estimates put Washington County at 21,302 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 8,429 households. Against the 2015–2019 survey, median household income rose 32.2%, before inflation.
How much do households in Washington County, NE spend?
Households in Washington County spend about $128.7M a year on rent and homeowner costs, $54.5M on groceries and $37M on food away from home. Relative to the U.S., household spending in Washington County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on child care and other personal services (87).
Which business types have the highest market scores in Washington County, NE?
Of the business types scored in Washington County, fast food and sandwich shops (86), grocery and convenience stores (83) and restaurants and cafes (82) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #39 of 2,222 scored counties.
How does Washington County, NE compare with the U.S.?
Median household income in Washington County is $94,396, 17% above the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $297,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for child care centers and preschools (2.1 times the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Nebraska · Every U.S. market · How we measure
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.