Groundwork

Beauty and personal care · County · Maine

Nail salons in Oxford County, ME

Competitor counts, household spending and official business counts for nail salons in Oxford County, ME, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$21.1M
On personal care products and services · $875 a household
Spending per listing
$10.6M
Too few listings to compare
Listings per 10k households
0.8
Too few listings to compare
Population, 2025
60,346
+4.2% since 2020

See the nail salons around any address in Oxford County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 nail salons in Oxford County. That is 0.8 per 10,000 households.

Household spending on personal care products and services in Oxford County comes to about $21.1M a year: $875 per household, 13% below the U.S. average. Spread across 2 nail salons, that is $10.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Oxford County: counts under 3 aren’t published. Official counts list 16 one-person businesses without payroll.

Between 2020 and 2025, the population of Oxford County grew 4.2%, faster than the U.S. (+3.1%). With 2 nail salons on map listings, Oxford County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Oxford County compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Oxford County, ME compared with Maine and the U.S.
MeasureOxford CountyMaineU.S.
Listings per 10k households0.83.36.0
Spending per listing$10.6M$2.9M$1.7M
Households per official establishmentn/a8,1803,754
Official establishment growth, 2019–2023n/a+69.8%+23.2%
Population growth, 2020–2025+4.2%+3.7%+3.1%
Spending per household on personal care products and services$875$973$1,005
Median household income$60,173$74,733$80,734
Groundwork market scoreNot scored75

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Oxford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Oxford County

Population, 2025 estimate
60,346+4.2% since 2020
Households
24,140
Median age
46.9
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
2,077 sq. mi.
People per square mile
29
Median household income
$60,173+22.3% vs. 2015–2019, before inflation
Average household income
$81,916
Median home value
$217,300
Jobs located here
17,529
Daytime population
49,370Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oxford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Maine

Every Maine market ranked →

The highest-scoring counties in Maine for nail salons, numbered among those based in Maine, with Oxford County marked.

Top counties in Maine

Counties in Maine ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Androscoggin County, ME8391.9$4.7M+4.8%#26 of 1,328
2Sagadahoc County, ME8053.0$3.3M+3.4%#47 of 1,328
3Hancock County, ME7662.3$4M+3.0%#70 of 1,328
4York County, ME75363.9$2.6M+4.8%#86 of 1,328
5Penobscot County, ME73253.8$2.4M+3.8%#116 of 1,328
6Kennebec County, ME69193.5$2.6M+3.5%#171 of 1,328
7Knox County, ME6673.8$2.6M+1.1%#242 of 1,328
8Cumberland County, ME59765.8$1.9M+4.5%#428 of 1,328
Oxford County, MENot scored20.8$10.6M+4.2%

Other business types in Oxford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Oxford County, ME?

There are 2 nail salons on map listings in Oxford County as of September 2026. The listings count nail salons. No official count is published for nail salons in Oxford County: counts under 3 are left out. Official counts also show 16 one-person businesses without payroll.

How much do households in Oxford County, ME spend on personal care products and services?

About $21.1M a year, or $875 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $10.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 24,140 households in Oxford County and national spending patterns by income.

How does Oxford County, ME compare with the U.S. for nail salons?

Oxford County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Oxford County would have about 13, against 2 on map listings.

How fast is Oxford County, ME growing?

Population estimates put Oxford County at 60,346 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 24,140 households. The median household income in Oxford County is $60,173 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oxford County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oxford County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Oxford County

Screening a site or an acquisition in Oxford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.