Auto · County · New Jersey
Insurance agencies in Bergen County, NJ
Competitor counts, household spending and official business counts for insurance agencies in Bergen County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,744 of 2,272 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 476
- 65 chain locations (14%)
- Official establishments
- 372
- +0.5% since 2019
- Household spending a year
- $536.3M
- On vehicle insurance · $1,510 a household
- Spending per listing
- $1.1M
- 10% below the U.S.
- Listings per 10k households
- 13.4
- 14% below the U.S.
- Population, 2025
- 977,026
- +2.4% since 2020
See the insurance agencies around any address in Bergen County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Bergen County has a Groundwork market score of 32 (lower middle): #1,744 of 2,272 scored counties and #21 of 21 scored counties in New Jersey. That puts it in the bottom quarter of counties.
At $1,510 per household (23% below the U.S. average), households in Bergen County spend about $536.3M a year on vehicle insurance. Spread across 476 insurance agencies, that is $1.1M per agency, 10% below the U.S. figure of $1.3M.
There are 476 insurance agencies on map listings in Bergen County as of September 2026. 65 of them (14%) are chain locations, against 21% across the U.S. That is 13.4 per 10,000 households, 14% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Bergen County was 372 in 2023, up 0.5% from 2019. That is one for every 955 households, against one for every 966 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $4.4M have gone to businesses classed as insurance agencies and brokerages in Bergen County. Population estimates put the population change in Bergen County from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%).
How Bergen County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bergen County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 9.8 | 15.6 |
| Spending per listing | $1.1M | $1.5M | $1.3M |
| Households per official establishment | 955 | 1,355 | 966 |
| Official establishment growth, 2019–2023 | +0.5% | −2.5% | −1.0% |
| Population growth, 2020–2025 | +2.4% | +3.0% | +3.1% |
| Spending per household on vehicle insurance | $1,510 | $1,491 | $1,957 |
| Median household income | $124,884 | $103,556 | $80,734 |
| Groundwork market score | 32 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 370 → 372+0.5% over the period
- Employees, 2023
- 2,903
- Annual payroll, 2023
- $491.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 47665 chain locations
- Listings at the U.S. rate for this spending
- 427The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $4.4M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Bergen County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bergen County
- Population, 2025 estimate
- 977,026+2.4% since 2020
- Households
- 355,127
- Median age
- 42.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 233 sq. mi.
- People per square mile
- 4,134
- Median household income
- $124,884+23.5% vs. 2015–2019, before inflation
- Average household income
- $171,275
- Median home value
- $623,000
- Jobs located here
- 465,824
- Daytime population
- 953,268Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bergen County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for insurance agencies, numbered among those based in New Jersey, with Bergen County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, NJ | 78 | 28 | 4.8 | $3.8M | +2.9% | #259 of 2,272 |
| 2Warren County, NJ | 76 | 25 | 5.5 | $3.2M | +3.2% | #307 of 2,272 |
| 3Gloucester County, NJ | 68 | 88 | 7.8 | $2.2M | +3.3% | #520 of 2,272 |
| 4Ocean County, NJ | 67 | 175 | 7.2 | $2.2M | +5.6% | #554 of 2,272 |
| 5Salem County, NJ | 64 | 18 | 7.2 | $2.3M | +2.3% | #648 of 2,272 |
| 6Cumberland County, NJ | 64 | 43 | 8.0 | $2M | +2.2% | #654 of 2,272 |
| 7Middlesex County, NJ | 58 | 284 | 9.2 | $1.7M | +2.6% | #845 of 2,272 |
| 8Hudson County, NJ | 57 | 147 | 4.9 | $1.7M | +1.8% | #875 of 2,272 |
| 9Passaic County, NJ | 54 | 136 | 7.6 | $1.9M | +1.6% | #980 of 2,272 |
| 10Somerset County, NJ | 53 | 130 | 9.9 | $1.7M | +3.5% | #1,008 of 2,272 |
| 21Bergen County, NJ | 32 | 476 | 13.4 | $1.1M | +2.4% | #1,744 of 2,272 |
Other business types in Bergen County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Bergen County, NJ?
As of September 2026, map listings count 476 insurance agencies in Bergen County. 65 of them (14%) are chain locations. The listings count insurance agencies. Official counts show 372 businesses with payroll classed as insurance agencies and brokerages in 2023, up 0.5% from 2019.
How much do households in Bergen County, NJ spend on vehicle insurance?
About $536.3M a year, or $1,510 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 476 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 355,127 households in Bergen County and national spending patterns by income.
How does Bergen County, NJ compare with the U.S. for insurance agencies?
Bergen County has 13.4 insurance agencies per 10,000 households, 14% below the U.S. rate of 15.6. Spending per agency is $1.1M, 10% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Bergen County would have about 427, against 476 on map listings. There is one business with payroll in the industry for every 955 households, against one for every 966 across the U.S. The official count rose 0.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is Bergen County, NJ growing?
Population estimates put Bergen County at 977,026 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 355,127 households. Median household income in Bergen County is $124,884, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bergen County scores 32 for insurance agencies (lower middle), #1,744 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bergen County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Bergen County
Screening a site or an acquisition in Bergen County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bergen County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.