Auto · County · Hawaii
Insurance agencies in Maui County, HI
The insurance agencies in Maui County, HI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #635 of 2,272 scored counties
#3 of 4 scored counties in Hawaii
- Listings
- 32
- 7 chain locations (22%)
- Official establishments
- 41
- +7.9% since 2019
- Household spending a year
- $116.8M
- On vehicle insurance · $2,091 a household
- Spending per listing
- $3.6M
- 2.9 times the U.S.
- Listings per 10k households
- 5.7
- 63% below the U.S.
- Population, 2025
- 160,592
- −2.5% since 2020
See the insurance agencies around any address in Maui County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 32 insurance agencies in Maui County. Chain locations make up 22% of them, against 21% across the U.S. Per 10,000 households, that is 5.7, 63% below the U.S. rate of 15.6.
Households in Maui County spend about $116.8M a year on vehicle insurance, or $2,091 per household, 7% above the U.S. average. Spread across 32 insurance agencies, that is $3.6M per agency, 2.9 times the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Maui County was 41 in 2023, up 7.9% from 2019. That is one for every 1,362 households, against one for every 966 across the U.S.
Population estimates put the population change in Maui County from 2020 to 2025 at −2.5%, against +3.1% for the U.S. For insurance agencies, Maui County has a Groundwork market score of 64 (upper middle): #635 of 2,272 scored counties and #3 of 4 scored counties in Hawaii.
How Maui County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maui County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 8.0 | 15.6 |
| Spending per listing | $3.6M | $2.3M | $1.3M |
| Households per official establishment | 1,362 | 1,279 | 966 |
| Official establishment growth, 2019–2023 | +7.9% | +1.6% | −1.0% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on vehicle insurance | $2,091 | $1,869 | $1,957 |
| Median household income | $97,161 | $100,389 | $80,734 |
| Groundwork market score | 64 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 41+7.9% over the period
- Employees, 2023
- 164
- Annual payroll, 2023
- $11M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 327 chain locations
- Listings at the U.S. rate for this spending
- 93The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Maui County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for insurance agencies, numbered among those based in Hawaii, with Maui County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 81 | 34 | 4.6 | $4.4M | +4.6% | #192 of 2,272 |
| 2Kauai County, HI | 68 | 16 | 6.8 | $3.3M | +0.3% | #515 of 2,272 |
| 3Maui County, HI | 64 | 32 | 5.7 | $3.6M | −2.5% | #635 of 2,272 |
| 4Honolulu County, HI | 49 | 312 | 9.2 | $1.9M | −2.3% | #1,126 of 2,272 |
Other business types in Maui County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Maui County, HI?
Maui County has 32 insurance agencies on map listings as of September 2026. 7 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 41 businesses with payroll classed as insurance agencies and brokerages in 2023, up 7.9% from 2019.
How much do households in Maui County, HI spend on vehicle insurance?
About $116.8M a year, or $2,091 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 32 insurance agencies on map listings, it comes to $3.6M per agency. It is estimated from the incomes of the 55,841 households in Maui County and national spending patterns by income.
How does Maui County, HI compare with the U.S. for insurance agencies?
Maui County has 5.7 insurance agencies per 10,000 households, 63% below the U.S. rate of 15.6. Spending per agency is $3.6M, 2.9 times the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Maui County would have about 93, against 32 on map listings. There is one business with payroll in the industry for every 1,362 households, against one for every 966 across the U.S. The official count rose 7.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maui County scores 64 for insurance agencies (upper middle), #635 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Maui County
Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.