Fitness and classes · Small-town market · Oregon
Gyms and studios in the Hood River, OR area
The gyms and studios in the Hood River, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #368 of 535 scored small-town markets
#12 of 12 scored small-town markets based in Oregon
- Listings
- 20
- 3 chain locations (15%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On memberships, classes and admissions · $1,315 a household
- Spending per listing
- $588K
- 11% below the U.S.
- Listings per 10k households
- 22.4
- 50% above the U.S.
- Population, 2025
- 23,720
- −0.7% since 2020
See the gyms and studios around any address in the Hood River area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Hood River area spend about $11.8M a year on memberships, classes and admissions, or $1,315 per household, 34% above the U.S. average. That works out to $588K per location, 11% below the U.S. figure of $662K.
There are 20 gyms and studios on map listings in the Hood River area as of September 2026. Of those, 3 are chain locations, or 15%, against 20% across the U.S. That is 22.4 per 10,000 households, 50% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Hood River area was 13 in 2023. That is one for every 688 households, against one for every 1,641 across the U.S.
Population estimates put the population change in the Hood River area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. For gyms and studios, the Hood River area has a Groundwork market score of 42 (lower middle): #368 of 535 scored small-town markets and #12 of 12 scored small-town markets based in Oregon.
How the Hood River area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hood River area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 14.5 | 14.9 |
| Spending per listing | $588K | $802K | $662K |
| Households per official establishment | 688 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,315 | $1,161 | $983 |
| Median household income | $88,947 | $83,011 | $80,734 |
| Groundwork market score | 42 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 90
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 203 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Hood River area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hood River area
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hood River area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for gyms and studios, numbered among those based in Oregon, with the Hood River area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% | #17 of 535 |
| 2Roseburg, OR | 70 | 41 | 8.6 | $971K | +0.6% | #49 of 535 |
| 3Coos Bay-North Bend, OR | 64 | 38 | 13.2 | $659K | −1.5% | #112 of 535 |
| 4Baker City, OR | 62 | 8 | 10.9 | $734K | −0.4% | #129 of 535 |
| 5Newport, OR | 58 | 32 | 13.8 | $622K | +0.3% | #177 of 535 |
| 6Klamath Falls, OR | 56 | 33 | 11.4 | $706K | +0.9% | #196 of 535 |
| 7La Grande, OR | 56 | 14 | 12.8 | $693K | −1.0% | #197 of 535 |
| 8Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 9Brookings, OR | 54 | 14 | 12.5 | $715K | −3.8% | #221 of 535 |
| 10Astoria, OR | 53 | 25 | 13.9 | $699K | −0.6% | #236 of 535 |
| 12Hood River, OR | 42 | 20 | 22.4 | $588K | −0.7% | #368 of 535 |
Other business types in the Hood River area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms55
- Yoga, Pilates and fitness studios
- Martial arts and dance studios40
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Hood River, OR area?
As of September 2026, map listings count 20 gyms and studios in the Hood River area. 3 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Hood River, OR area spend on memberships, classes and admissions?
About $11.8M a year, or $1,315 per household. That is 34% above the U.S. average (an index of 134, where 100 is the U.S. average). Spread across the 20 gyms and studios on map listings, it comes to $588K per location. It is estimated from the incomes of the 8,939 households in the Hood River area and national spending patterns by income.
How does the Hood River, OR area compare with the U.S. for gyms and studios?
The Hood River area has 22.4 gyms and studios per 10,000 households, 50% above the U.S. rate of 14.9. Spending per location is $588K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Hood River area would have about 18, against 20 on map listings. There is one business with payroll in the industry for every 688 households, against one for every 1,641 across the U.S.
How fast is the Hood River, OR area growing?
Population estimates put the Hood River area at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. The median household income in the Hood River area is $88,947 a year, 10% above the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hood River area scores 42 for gyms and studios (lower middle), #368 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hood River area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Hood River area
Screening a site or an acquisition in the Hood River area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.