Fitness and classes · County · Oregon
Gyms and studios in Polk County, OR
How Polk County, OR compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #249 of 2,088 scored counties
#7 of 28 scored counties in Oregon
- Listings
- 44
- 12 chain locations (27%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $37.7M
- On memberships, classes and admissions · $1,144 a household
- Spending per listing
- $857K
- 30% above the U.S.
- Listings per 10k households
- 13.3
- 11% below the U.S.
- Population, 2025
- 90,037
- +2.3% since 2020
See the gyms and studios around any address in Polk County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Polk County spend about $37.7M a year on memberships, classes and admissions, or $1,144 per household, 16% above the U.S. average. That is about $857K of household spending for each location on map listings, 30% above the U.S. figure of $662K.
Polk County has 44 gyms and studios on map listings as of September 2026. Of those, 12 are chain locations, or 27%, against 20% across the U.S. That comes to 13.3 for every 10,000 households, 11% below the U.S. rate of 14.9.
Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in Polk County in 2023. That is one for every 2,199 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $338K has gone to businesses classed as fitness centers and recreation instruction in Polk County.
Population estimates put the population change in Polk County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Polk County scores 70 (upper middle) on the Groundwork market score for gyms and studios, ranking #249 of 2,088 scored counties and #7 of 28 scored counties in Oregon. That puts it in the top quarter of counties.
How Polk County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Polk County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 14.5 | 14.9 |
| Spending per listing | $857K | $802K | $662K |
| Households per official establishment | 2,199 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | +2.3% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,144 | $1,161 | $983 |
| Median household income | $85,118 | $83,011 | $80,734 |
| Groundwork market score | 70 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 15
- Employees, 2023
- 217
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4412 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $338K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Polk County
- Population, 2025 estimate
- 90,037+2.3% since 2020
- Households
- 32,986
- Median age
- 39.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 741 sq. mi.
- People per square mile
- 121
- Median household income
- $85,118+35.8% vs. 2015–2019, before inflation
- Average household income
- $107,909
- Median home value
- $454,700
- Jobs located here
- 21,249
- Daytime population
- 71,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Polk County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
Other business types in Polk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes70
- Gyms62
- Yoga, Pilates and fitness studios67
- Martial arts and dance studios85
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Polk County, OR?
Map listings as of September 2026 show 44 gyms and studios in Polk County. 12 of them (27%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Polk County, OR spend on memberships, classes and admissions?
About $37.7M a year, or $1,144 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 44 gyms and studios on map listings, it comes to $857K per location. It is estimated from the incomes of the 32,986 households in Polk County and national spending patterns by income.
How does Polk County, OR compare with the U.S. for gyms and studios?
Polk County has 13.3 gyms and studios per 10,000 households, 11% below the U.S. rate of 14.9. Spending per location is $857K, 30% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Polk County would have about 57, against 44 on map listings. There is one business with payroll in the industry for every 2,199 households, against one for every 1,641 across the U.S.
How fast is Polk County, OR growing?
Population estimates put Polk County at 90,037 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 32,986 households. The median household income in Polk County is $85,118 a year, 5% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County scores 70 for gyms and studios (upper middle), #249 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Polk County
Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.