Groundwork

Fitness and classes · County · Oregon

Gyms and studios in Jefferson County, OR

The gyms and studios in Jefferson County, OR, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #327 of 2,088 scored counties
#10 of 28 scored counties in Oregon

Listings
13
1 chain location (8%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$8.6M
On memberships, classes and admissions · $980 a household
Spending per listing
$664K
In line with the U.S.
Listings per 10k households
14.7
In line with the U.S.
Population, 2025
25,740
+4.7% since 2020

See the gyms and studios around any address in Jefferson County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Jefferson County comes to about $8.6M a year: $980 per household, in line with the U.S. average. That works out to $664K per location, in line with the U.S. figure of $662K.

Jefferson County has 13 gyms and studios on map listings as of September 2026. One of them (8%) is a chain location, against 20% across the U.S. That is 14.7 per 10,000 households, in line with the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in Jefferson County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $400K have gone to businesses classed as fitness centers and recreation instruction in Jefferson County.

Population estimates put the population change in Jefferson County from 2020 to 2025 at +4.7%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Jefferson County is 68 (upper middle), #327 of 2,088 scored counties and #10 of 28 scored counties in Oregon. That puts it in the top quarter of counties.

How Jefferson County compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Jefferson County, OR compared with Oregon and the U.S.
MeasureJefferson CountyOregonU.S.
Listings per 10k households14.714.514.9
Spending per listing$664K$802K$662K
Households per official establishmentn/a1,6081,641
Official establishment growth, 2019–2023n/a+1.2%+8.2%
Population growth, 2020–2025+4.7%+0.7%+3.1%
Spending per household on memberships, classes and admissions$980$1,161$983
Median household income$76,260$83,011$80,734
Groundwork market score6864

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
131 chain location
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$400K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Jefferson County

Population, 2025 estimate
25,740+4.7% since 2020
Households
8,814
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
2.4
Land area
1,782 sq. mi.
People per square mile
14
Median household income
$76,260+43.1% vs. 2015–2019, before inflation
Average household income
$93,094
Median home value
$374,200
Jobs located here
6,510
Daytime population
21,055Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Jefferson County marked.

Top counties in Oregon

Counties in Oregon ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Crook County, OR93109.3$1.2M+10.6%#6 of 2,088
2Columbia County, OR772511.9$883K+2.6%#110 of 2,088
3Umatilla County, OR74217.3$1.2M+1.5%#149 of 2,088
4Linn County, OR73479.3$991K+3.0%#177 of 2,088
5Yamhill County, OR714812.2$941K+2.2%#224 of 2,088
6Josephine County, OR714211.4$783K−0.4%#236 of 2,088
7Polk County, OR704413.3$857K+2.3%#249 of 2,088
8Douglas County, OR69418.6$971K+0.6%#271 of 2,088
9Marion County, OR6914811.7$891K+2.7%#275 of 2,088
10Jefferson County, OR681314.7$664K+4.7%#327 of 2,088

Other business types in Jefferson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Jefferson County, OR?

Map listings as of September 2026 show 13 gyms and studios in Jefferson County. One of them (8%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Jefferson County: counts under 3 are left out.

How much do households in Jefferson County, OR spend on memberships, classes and admissions?

About $8.6M a year, or $980 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 13 gyms and studios on map listings, it comes to $664K per location. It is estimated from the incomes of the 8,814 households in Jefferson County and national spending patterns by income.

How does Jefferson County, OR compare with the U.S. for gyms and studios?

Jefferson County has 14.7 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $664K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending.

How fast is Jefferson County, OR growing?

Population estimates put Jefferson County at 25,740 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 8,814 households. The median household income in Jefferson County is $76,260 a year, 6% below the U.S. median of $80,734. That rose 43.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 68 for gyms and studios (upper middle), #327 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Jefferson County

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.