Fitness and classes · Small-town market · Oregon
Gyms and studios in the Hermiston-Pendleton, OR area
How the Hermiston-Pendleton, OR area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #17 of 535 scored small-town markets
#1 of 12 scored small-town markets based in Oregon
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $29.5M
- On memberships, classes and admissions · $894 a household
- Spending per listing
- $1.3M
- 94% above the U.S.
- Listings per 10k households
- 7.0
- 53% below the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the gyms and studios around any address in the Hermiston-Pendleton area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Hermiston-Pendleton area is 78 (high), #17 of 535 scored small-town markets and #1 of 12 scored small-town markets based in Oregon. That puts it in the top 10% of small-town markets for gyms and studios.
Map listings as of September 2026 show 23 gyms and studios in the Hermiston-Pendleton area. Of those, 4 are chain locations, or 17%, against 20% across the U.S. That is 7.0 per 10,000 households, 53% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Hermiston-Pendleton area comes to about $29.5M a year: $894 per household, 9% below the U.S. average. That works out to $1.3M per location, 94% above the U.S. figure of $662K.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in the Hermiston-Pendleton area in 2023. That is one for every 3,303 households, against one for every 1,641 across the U.S. Population estimates show the Hermiston-Pendleton area grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 14.5 | 14.9 |
| Spending per listing | $1.3M | $802K | $662K |
| Households per official establishment | 3,303 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $894 | $1,161 | $983 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 78 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 64
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for gyms and studios, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% | #17 of 535 |
| 2Roseburg, OR | 70 | 41 | 8.6 | $971K | +0.6% | #49 of 535 |
| 3Coos Bay-North Bend, OR | 64 | 38 | 13.2 | $659K | −1.5% | #112 of 535 |
| 4Baker City, OR | 62 | 8 | 10.9 | $734K | −0.4% | #129 of 535 |
| 5Newport, OR | 58 | 32 | 13.8 | $622K | +0.3% | #177 of 535 |
| 6Klamath Falls, OR | 56 | 33 | 11.4 | $706K | +0.9% | #196 of 535 |
| 7La Grande, OR | 56 | 14 | 12.8 | $693K | −1.0% | #197 of 535 |
| 8Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 9Brookings, OR | 54 | 14 | 12.5 | $715K | −3.8% | #221 of 535 |
| 10Astoria, OR | 53 | 25 | 13.9 | $699K | −0.6% | #236 of 535 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes78
- Gyms79
- Yoga, Pilates and fitness studios
- Martial arts and dance studios86
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Hermiston-Pendleton, OR area?
There are 23 gyms and studios on map listings in the Hermiston-Pendleton area as of September 2026. 4 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Hermiston-Pendleton, OR area spend on memberships, classes and admissions?
About $29.5M a year, or $894 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 23 gyms and studios on map listings, it comes to $1.3M per location. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for gyms and studios?
The Hermiston-Pendleton area has 7.0 gyms and studios per 10,000 households, 53% below the U.S. rate of 14.9. Spending per location is $1.3M, 94% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Hermiston-Pendleton area would have about 45, against 23 on map listings. There is one business with payroll in the industry for every 3,303 households, against one for every 1,641 across the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 78 for gyms and studios (high), #17 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.