Fitness and classes · County · Oregon
Gyms and studios in Marion County, OR
Competitor counts, household spending and official business counts for gyms and studios in Marion County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #275 of 2,088 scored counties
#9 of 28 scored counties in Oregon
- Listings
- 148
- 36 chain locations (24%)
- Official establishments
- 65
- 0.0% since 2019
- Household spending a year
- $131.8M
- On memberships, classes and admissions · $1,039 a household
- Spending per listing
- $891K
- 35% above the U.S.
- Listings per 10k households
- 11.7
- 21% below the U.S.
- Population, 2025
- 355,777
- +2.7% since 2020
See the gyms and studios around any address in Marion County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 148 gyms and studios in Marion County. Chain locations make up 24% of them, against 20% across the U.S. Per 10,000 households, that is 11.7, 21% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Marion County comes to about $131.8M a year: $1,039 per household, 6% above the U.S. average. That is about $891K of household spending for each location on map listings, 35% above the U.S. figure of $662K.
In 2023, official counts showed 65 businesses with payroll in Marion County classed as fitness centers and recreation instruction, unchanged from 2019. That is one for every 1,952 households, against one for every 1,641 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $4.8M have gone to businesses classed as fitness centers and recreation instruction in Marion County.
Between 2020 and 2025, the population of Marion County grew 2.7%, in step with the U.S. (+3.1%). The Groundwork market score for gyms and studios in Marion County is 69 (upper middle), #275 of 2,088 scored counties and #9 of 28 scored counties in Oregon. That puts it in the top quarter of counties.
How Marion County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 14.5 | 14.9 |
| Spending per listing | $891K | $802K | $662K |
| Households per official establishment | 1,952 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | 0.0% | +1.2% | +8.2% |
| Population growth, 2020–2025 | +2.7% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,039 | $1,161 | $983 |
| Median household income | $77,351 | $83,011 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65 → 650.0% over the period
- Employees, 2023
- 790
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14836 chain locations
- Listings at the U.S. rate for this spending
- 199The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $4.8M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 355,777+2.7% since 2020
- Households
- 126,870
- Median age
- 38.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,181 sq. mi.
- People per square mile
- 296
- Median household income
- $77,351+29.7% vs. 2015–2019, before inflation
- Average household income
- $100,449
- Median home value
- $416,400
- Jobs located here
- 170,733
- Daytime population
- 368,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Marion County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes69
- Gyms72
- Yoga, Pilates and fitness studios73
- Martial arts and dance studios72
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Marion County, OR?
There are 148 gyms and studios on map listings in Marion County as of September 2026. 36 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 65 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.
How much do households in Marion County, OR spend on memberships, classes and admissions?
About $131.8M a year, or $1,039 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 148 gyms and studios on map listings, it comes to $891K per location. It is estimated from the incomes of the 126,870 households in Marion County and national spending patterns by income.
How does Marion County, OR compare with the U.S. for gyms and studios?
Marion County has 11.7 gyms and studios per 10,000 households, 21% below the U.S. rate of 14.9. Spending per location is $891K, 35% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Marion County would have about 199, against 148 on map listings. There is one business with payroll in the industry for every 1,952 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.
How fast is Marion County, OR growing?
Population estimates put Marion County at 355,777 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 126,870 households. Median household income in Marion County is $77,351, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 69 for gyms and studios (upper middle), #275 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.