Fitness and classes · County · Oregon
Gyms and studios in Umatilla County, OR
How Umatilla County, OR compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #149 of 2,088 scored counties
#3 of 28 scored counties in Oregon
- Listings
- 21
- 4 chain locations (19%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $25.7M
- On memberships, classes and admissions · $897 a household
- Spending per listing
- $1.2M
- 85% above the U.S.
- Listings per 10k households
- 7.3
- 51% below the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the gyms and studios around any address in Umatilla County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Umatilla County is 74 (upper middle), #149 of 2,088 scored counties and #3 of 28 scored counties in Oregon. That puts it in the top 10% of counties for gyms and studios.
Household spending on memberships, classes and admissions in Umatilla County comes to about $25.7M a year: $897 per household, 9% below the U.S. average. That works out to $1.2M per location, 85% above the U.S. figure of $662K.
There are 21 gyms and studios on map listings in Umatilla County as of September 2026. 4 of them (19%) are chain locations, against 20% across the U.S. That is 7.3 per 10,000 households, 51% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Umatilla County was 10 in 2023. That is one for every 2,871 households, against one for every 1,641 across the U.S. Population estimates put the population change in Umatilla County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 14.5 | 14.9 |
| Spending per listing | $1.2M | $802K | $662K |
| Households per official establishment | 2,871 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $897 | $1,161 | $983 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 74 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 10
- Employees, 2023
- 64
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 214 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes74
- Gyms73
- Yoga, Pilates and fitness studios
- Martial arts and dance studios78
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Umatilla County, OR?
As of September 2026, map listings count 21 gyms and studios in Umatilla County. 4 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Umatilla County, OR spend on memberships, classes and admissions?
About $25.7M a year, or $897 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 21 gyms and studios on map listings, it comes to $1.2M per location. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for gyms and studios?
Umatilla County has 7.3 gyms and studios per 10,000 households, 51% below the U.S. rate of 14.9. Spending per location is $1.2M, 85% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Umatilla County would have about 39, against 21 on map listings. There is one business with payroll in the industry for every 2,871 households, against one for every 1,641 across the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 74 for gyms and studios (upper middle), #149 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.