Fitness and classes · Small-town market · Oregon
Gyms and studios in the Baker City, OR area
The gyms and studios in the Baker City, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #129 of 535 scored small-town markets
#4 of 12 scored small-town markets based in Oregon
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.9M
- On memberships, classes and admissions · $798 a household
- Spending per listing
- $734K
- 11% above the U.S.
- Listings per 10k households
- 10.9
- 27% below the U.S.
- Population, 2025
- 16,658
- −0.4% since 2020
See the gyms and studios around any address in the Baker City area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $798 per household (19% below the U.S. average), households in the Baker City area spend about $5.9M a year on memberships, classes and admissions. Spread across 8 gyms and studios, that is $734K per location, 11% above the U.S. figure of $662K.
There are 8 gyms and studios on map listings in the Baker City area as of September 2026. Chain locations make up 25% of them, against 20% across the U.S. That is 10.9 per 10,000 households, 27% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Baker City area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Baker City area declined 0.4%, against +3.1% for the U.S. The Baker City area scores 62 (upper middle) on the Groundwork market score for gyms and studios, ranking #129 of 535 scored small-town markets and #4 of 12 scored small-town markets based in Oregon. That puts it in the top quarter of small-town markets.
How the Baker City area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baker City area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 14.5 | 14.9 |
| Spending per listing | $734K | $802K | $662K |
| Households per official establishment | n/a | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | −0.4% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $798 | $1,161 | $983 |
| Median household income | $60,936 | $83,011 | $80,734 |
| Groundwork market score | 62 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Baker City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baker City area
- Population, 2025 estimate
- 16,658−0.4% since 2020
- Households
- 7,355
- Median age
- 46.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 3,068 sq. mi.
- People per square mile
- 5
- Median household income
- $60,936
- Average household income
- $76,443
- Median home value
- $285,600
- Jobs located here
- 5,330
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baker City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for gyms and studios, numbered among those based in Oregon, with the Baker City area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% | #17 of 535 |
| 2Roseburg, OR | 70 | 41 | 8.6 | $971K | +0.6% | #49 of 535 |
| 3Coos Bay-North Bend, OR | 64 | 38 | 13.2 | $659K | −1.5% | #112 of 535 |
| 4Baker City, OR | 62 | 8 | 10.9 | $734K | −0.4% | #129 of 535 |
| 5Newport, OR | 58 | 32 | 13.8 | $622K | +0.3% | #177 of 535 |
| 6Klamath Falls, OR | 56 | 33 | 11.4 | $706K | +0.9% | #196 of 535 |
| 7La Grande, OR | 56 | 14 | 12.8 | $693K | −1.0% | #197 of 535 |
| 8Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 9Brookings, OR | 54 | 14 | 12.5 | $715K | −3.8% | #221 of 535 |
| 10Astoria, OR | 53 | 25 | 13.9 | $699K | −0.6% | #236 of 535 |
Other business types in the Baker City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms
- Yoga, Pilates and fitness studios20
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Baker City, OR area?
As of September 2026, map listings count 8 gyms and studios in the Baker City area. 2 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Baker City area: counts under 3 are left out.
How much do households in the Baker City, OR area spend on memberships, classes and admissions?
About $5.9M a year, or $798 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $734K per location. It is estimated from the incomes of the 7,355 households in the Baker City area and national spending patterns by income.
How does the Baker City, OR area compare with the U.S. for gyms and studios?
The Baker City area has 10.9 gyms and studios per 10,000 households, 27% below the U.S. rate of 14.9. Spending per location is $734K, 11% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Baker City area would have about 9, against 8 on map listings.
How fast is the Baker City, OR area growing?
Population estimates put the Baker City area at 16,658 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,355 households. The median household income in the Baker City area is $60,936 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baker City area scores 62 for gyms and studios (upper middle), #129 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baker City area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Baker City area
Screening a site or an acquisition in the Baker City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.