Fitness and classes · County · Oregon
Gyms and studios in Lane County, OR
The gyms and studios in Lane County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #795 of 2,088 scored counties
#15 of 28 scored counties in Oregon
- Listings
- 198
- 28 chain locations (14%)
- Official establishments
- 87
- −2.2% since 2019
- Household spending a year
- $152.8M
- On memberships, classes and admissions · $952 a household
- Spending per listing
- $771K
- 17% above the U.S.
- Listings per 10k households
- 12.3
- 17% below the U.S.
- Population, 2025
- 381,584
- −0.7% since 2020
See the gyms and studios around any address in Lane County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Lane County comes to about $152.8M a year: $952 per household, 3% below the U.S. average. Spread across 198 gyms and studios, that is $771K per location, 17% above the U.S. figure of $662K.
Lane County has 198 gyms and studios on map listings as of September 2026. Of those, 28 are chain locations, or 14%, against 20% across the U.S. Per 10,000 households, that is 12.3, 17% below the U.S. rate of 14.9.
Official counts show 87 businesses with payroll classed as fitness centers and recreation instruction in Lane County in 2023, down 2.2% from 2019. That is one for every 1,844 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $3.5M have gone to businesses classed as fitness centers and recreation instruction in Lane County.
Between 2020 and 2025, the population of Lane County declined 0.7%, against +3.1% for the U.S. Lane County scores 55 (upper middle) on the Groundwork market score for gyms and studios, ranking #795 of 2,088 scored counties and #15 of 28 scored counties in Oregon.
How Lane County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lane County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 14.5 | 14.9 |
| Spending per listing | $771K | $802K | $662K |
| Households per official establishment | 1,844 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | −2.2% | +1.2% | +8.2% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $952 | $1,161 | $983 |
| Median household income | $71,544 | $83,011 | $80,734 |
| Groundwork market score | 55 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89 → 87−2.2% over the period
- Employees, 2023
- 952
- Annual payroll, 2023
- $14.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19828 chain locations
- Listings at the U.S. rate for this spending
- 231The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $3.5M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lane County
- Population, 2025 estimate
- 381,584−0.7% since 2020
- Households
- 160,445
- Median age
- 42.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 4,554 sq. mi.
- People per square mile
- 84
- Median household income
- $71,544+36.5% vs. 2015–2019, before inflation
- Average household income
- $92,524
- Median home value
- $430,600
- Jobs located here
- 156,880
- Daytime population
- 382,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Lane County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
| 15Lane County, OR | 55 | 198 | 12.3 | $771K | −0.7% | #795 of 2,088 |
Other business types in Lane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes55
- Gyms65
- Yoga, Pilates and fitness studios56
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Lane County, OR?
Map listings as of September 2026 show 198 gyms and studios in Lane County. 28 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 87 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 2.2% from 2019.
How much do households in Lane County, OR spend on memberships, classes and admissions?
About $152.8M a year, or $952 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 198 gyms and studios on map listings, it comes to $771K per location. It is estimated from the incomes of the 160,445 households in Lane County and national spending patterns by income.
How does Lane County, OR compare with the U.S. for gyms and studios?
Lane County has 12.3 gyms and studios per 10,000 households, 17% below the U.S. rate of 14.9. Spending per location is $771K, 17% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Lane County would have about 231, against 198 on map listings. There is one business with payroll in the industry for every 1,844 households, against one for every 1,641 across the U.S. The official count fell 2.2% from 2019 to 2023, against +8.2% for the U.S.
How fast is Lane County, OR growing?
Population estimates put Lane County at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. The median household income in Lane County is $71,544 a year, 11% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lane County scores 55 for gyms and studios (upper middle), #795 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lane County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Lane County
Screening a site or an acquisition in Lane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.