Fitness and classes · County · Oregon
Gyms and studios in Deschutes County, OR
How Deschutes County, OR compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #972 of 2,088 scored counties
#23 of 28 scored counties in Oregon
- Listings
- 181
- 42 chain locations (23%)
- Official establishments
- 93
- +43.1% since 2019
- Household spending a year
- $109.2M
- On memberships, classes and admissions · $1,286 a household
- Spending per listing
- $603K
- 9% below the U.S.
- Listings per 10k households
- 21.3
- 43% above the U.S.
- Population, 2025
- 213,072
- +6.8% since 2020
See the gyms and studios around any address in Deschutes County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,286 per household (31% above the U.S. average), households in Deschutes County spend about $109.2M a year on memberships, classes and admissions. That works out to $603K per location, 9% below the U.S. figure of $662K.
Deschutes County has 181 gyms and studios on map listings as of September 2026. Of those, 42 are chain locations, or 23%, against 20% across the U.S. That is 21.3 per 10,000 households, 43% above the U.S. rate of 14.9.
Official counts show 93 businesses with payroll classed as fitness centers and recreation instruction in Deschutes County in 2023, up 43.1% from 2019. That is one for every 913 households, against one for every 1,641 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $10.7M have gone to businesses classed as fitness centers and recreation instruction in Deschutes County.
Population estimates put the population change in Deschutes County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). For gyms and studios, Deschutes County has a Groundwork market score of 52 (upper middle): #972 of 2,088 scored counties and #23 of 28 scored counties in Oregon.
How Deschutes County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deschutes County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 14.5 | 14.9 |
| Spending per listing | $603K | $802K | $662K |
| Households per official establishment | 913 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | +43.1% | +1.2% | +8.2% |
| Population growth, 2020–2025 | +6.8% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,286 | $1,161 | $983 |
| Median household income | $92,758 | $83,011 | $80,734 |
| Groundwork market score | 52 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65 → 93+43.1% over the period
- Employees, 2023
- 845
- Annual payroll, 2023
- $15.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18142 chain locations
- Listings at the U.S. rate for this spending
- 165The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $10.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Deschutes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Deschutes County
- Population, 2025 estimate
- 213,072+6.8% since 2020
- Households
- 84,933
- Median age
- 43.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,018 sq. mi.
- People per square mile
- 68
- Median household income
- $92,758+38.4% vs. 2015–2019, before inflation
- Average household income
- $126,342
- Median home value
- $650,900
- Jobs located here
- 90,452
- Daytime population
- 205,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deschutes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for gyms and studios, numbered among those based in Oregon, with Deschutes County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
| 23Deschutes County, OR | 52 | 181 | 21.3 | $603K | +6.8% | #972 of 2,088 |
Other business types in Deschutes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes52
- Gyms53
- Yoga, Pilates and fitness studios46
- Martial arts and dance studios66
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Deschutes County, OR?
Map listings as of September 2026 show 181 gyms and studios in Deschutes County. 42 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 93 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 43.1% from 2019.
How much do households in Deschutes County, OR spend on memberships, classes and admissions?
About $109.2M a year, or $1,286 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 181 gyms and studios on map listings, it comes to $603K per location. It is estimated from the incomes of the 84,933 households in Deschutes County and national spending patterns by income.
How does Deschutes County, OR compare with the U.S. for gyms and studios?
Deschutes County has 21.3 gyms and studios per 10,000 households, 43% above the U.S. rate of 14.9. Spending per location is $603K, 9% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Deschutes County would have about 165, against 181 on map listings. There is one business with payroll in the industry for every 913 households, against one for every 1,641 across the U.S. The official count rose 43.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is Deschutes County, OR growing?
Population estimates put Deschutes County at 213,072 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 84,933 households. The median household income in Deschutes County is $92,758 a year, 15% above the U.S. median of $80,734. That rose 38.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Deschutes County scores 52 for gyms and studios (upper middle), #972 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deschutes County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Deschutes County
Screening a site or an acquisition in Deschutes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.