Fitness and classes · Small-town market · Oregon
Gyms and studios in the Astoria, OR area
Competitor counts, household spending and official business counts for gyms and studios in the Astoria, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #236 of 535 scored small-town markets
#10 of 12 scored small-town markets based in Oregon
- Listings
- 25
- 2 chain locations (8%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $17.5M
- On memberships, classes and admissions · $972 a household
- Spending per listing
- $699K
- 6% above the U.S.
- Listings per 10k households
- 13.9
- 7% below the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the gyms and studios around any address in the Astoria area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $972 per household (in line with the U.S. average), households in the Astoria area spend about $17.5M a year on memberships, classes and admissions. Spread across 25 gyms and studios, that is $699K per location, 6% above the U.S. figure of $662K.
There are 25 gyms and studios on map listings in the Astoria area as of September 2026. Of those, 2 are chain locations, or 8%, against 20% across the U.S. That comes to 13.9 for every 10,000 households, 7% below the U.S. rate of 14.9.
Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in the Astoria area in 2023. That is one for every 1,798 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of the Astoria area declined 0.6%, against +3.1% for the U.S. For gyms and studios, the Astoria area has a Groundwork market score of 53 (upper middle): #236 of 535 scored small-town markets and #10 of 12 scored small-town markets based in Oregon.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 14.5 | 14.9 |
| Spending per listing | $699K | $802K | $662K |
| Households per official establishment | 1,798 | 1,608 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +1.2% | +8.2% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $972 | $1,161 | $983 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 53 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 43
- Annual payroll, 2023
- $824K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 252 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for gyms and studios, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% | #17 of 535 |
| 2Roseburg, OR | 70 | 41 | 8.6 | $971K | +0.6% | #49 of 535 |
| 3Coos Bay-North Bend, OR | 64 | 38 | 13.2 | $659K | −1.5% | #112 of 535 |
| 4Baker City, OR | 62 | 8 | 10.9 | $734K | −0.4% | #129 of 535 |
| 5Newport, OR | 58 | 32 | 13.8 | $622K | +0.3% | #177 of 535 |
| 6Klamath Falls, OR | 56 | 33 | 11.4 | $706K | +0.9% | #196 of 535 |
| 7La Grande, OR | 56 | 14 | 12.8 | $693K | −1.0% | #197 of 535 |
| 8Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 9Brookings, OR | 54 | 14 | 12.5 | $715K | −3.8% | #221 of 535 |
| 10Astoria, OR | 53 | 25 | 13.9 | $699K | −0.6% | #236 of 535 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms70
- Yoga, Pilates and fitness studios65
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Astoria, OR area?
As of September 2026, map listings count 25 gyms and studios in the Astoria area. 2 of them (8%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Astoria, OR area spend on memberships, classes and admissions?
About $17.5M a year, or $972 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 25 gyms and studios on map listings, it comes to $699K per location. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for gyms and studios?
The Astoria area has 13.9 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $699K, 6% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Astoria area would have about 26, against 25 on map listings. There is one business with payroll in the industry for every 1,798 households, against one for every 1,641 across the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 53 for gyms and studios (upper middle), #236 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.