Fitness and classes · County · Oklahoma
Gyms and studios in Rogers County, OK
The gyms and studios in Rogers County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #108 of 2,088 scored counties
#3 of 47 scored counties in Oklahoma
- Listings
- 30
- 4 chain locations (13%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $27.6M
- On memberships, classes and admissions · $751 a household
- Spending per listing
- $919K
- 39% above the U.S.
- Listings per 10k households
- 8.2
- 45% below the U.S.
- Population, 2025
- 102,197
- +7.1% since 2020
See the gyms and studios around any address in Rogers County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Rogers County is 77 (high), #108 of 2,088 scored counties and #3 of 47 scored counties in Oklahoma. That puts it in the top 10% of counties for gyms and studios.
At $751 per household (24% below the U.S. average), households in Rogers County spend about $27.6M a year on memberships, classes and admissions. Spread across 30 gyms and studios, that is $919K per location, 39% above the U.S. figure of $662K.
There are 30 gyms and studios on map listings in Rogers County as of September 2026. Of those, 4 are chain locations, or 13%, against 20% across the U.S. That comes to 8.2 for every 10,000 households, 45% below the U.S. rate of 14.9.
In 2023, official counts showed 10 businesses with payroll in Rogers County classed as fitness centers and recreation instruction. That is one for every 3,667 households, against one for every 1,641 across the U.S. Population estimates show Rogers County grew 7.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How Rogers County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rogers County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 14.1 | 14.9 |
| Spending per listing | $919K | $462K | $662K |
| Households per official establishment | 3,667 | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | +7.1% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $751 | $649 | $983 |
| Median household income | $80,067 | $65,039 | $80,734 |
| Groundwork market score | 77 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 10
- Employees, 2023
- 49
- Annual payroll, 2023
- $622K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 304 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Rogers County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rogers County
- Population, 2025 estimate
- 102,197+7.1% since 2020
- Households
- 36,672
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 676 sq. mi.
- People per square mile
- 146
- Median household income
- $80,067+22.4% vs. 2015–2019, before inflation
- Average household income
- $102,923
- Median home value
- $240,500
- Jobs located here
- 33,366
- Daytime population
- 88,172Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rogers County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with Rogers County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% | #15 of 2,088 |
| 2Wagoner County, OK | 82 | 20 | 6.4 | $1.1M | +14.6% | #48 of 2,088 |
| 3Rogers County, OK | 77 | 30 | 8.2 | $919K | +7.1% | #108 of 2,088 |
| 4Grady County, OK | 71 | 20 | 9.7 | $725K | +7.7% | #238 of 2,088 |
| 5McClain County, OK | 61 | 26 | 15.8 | $495K | +18.4% | #571 of 2,088 |
| 6Osage County, OK | 60 | 13 | 7.5 | $853K | +2.2% | #579 of 2,088 |
| 7Creek County, OK | 59 | 24 | 8.5 | $716K | +4.4% | #642 of 2,088 |
| 8Canadian County, OK | 58 | 75 | 12.9 | $617K | +20.4% | #698 of 2,088 |
| 9Bryan County, OK | 55 | 17 | 9.2 | $595K | +10.9% | #826 of 2,088 |
| 10Delaware County, OK | 53 | 17 | 9.9 | $572K | +3.8% | #920 of 2,088 |
Other business types in Rogers County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes77
- Gyms77
- Yoga, Pilates and fitness studios
- Martial arts and dance studios78
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Rogers County, OK?
As of September 2026, map listings count 30 gyms and studios in Rogers County. 4 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 10 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Rogers County, OK spend on memberships, classes and admissions?
About $27.6M a year, or $751 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 30 gyms and studios on map listings, it comes to $919K per location. It is estimated from the incomes of the 36,672 households in Rogers County and national spending patterns by income.
How does Rogers County, OK compare with the U.S. for gyms and studios?
Rogers County has 8.2 gyms and studios per 10,000 households, 45% below the U.S. rate of 14.9. Spending per location is $919K, 39% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Rogers County would have about 42, against 30 on map listings. There is one business with payroll in the industry for every 3,667 households, against one for every 1,641 across the U.S.
How fast is Rogers County, OK growing?
Population estimates put Rogers County at 102,197 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 36,672 households. The median household income in Rogers County is $80,067 a year, in line with the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rogers County scores 77 for gyms and studios (high), #108 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rogers County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Rogers County
Screening a site or an acquisition in Rogers County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.