Fitness and classes · County · Oklahoma
Gyms and studios in Osage County, OK
Competitor counts, household spending and official business counts for gyms and studios in Osage County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #579 of 2,088 scored counties
#6 of 47 scored counties in Oklahoma
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.1M
- On memberships, classes and admissions · $638 a household
- Spending per listing
- $853K
- 29% above the U.S.
- Listings per 10k households
- 7.5
- 50% below the U.S.
- Population, 2025
- 46,794
- +2.2% since 2020
See the gyms and studios around any address in Osage County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $638 per household (35% below the U.S. average), households in Osage County spend about $11.1M a year on memberships, classes and admissions. Spread across 13 gyms and studios, that is $853K per location, 29% above the U.S. figure of $662K.
There are 13 gyms and studios on map listings in Osage County as of September 2026. None of them are chain locations, against 20% across the U.S. That comes to 7.5 for every 10,000 households, 50% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Osage County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $116K has gone to businesses classed as fitness centers and recreation instruction in Osage County.
Population estimates put the population change in Osage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Osage County scores 60 (upper middle) on the Groundwork market score for gyms and studios, ranking #579 of 2,088 scored counties and #6 of 47 scored counties in Oklahoma.
How Osage County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osage County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 14.1 | 14.9 |
| Spending per listing | $853K | $462K | $662K |
| Households per official establishment | n/a | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | +2.2% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $638 | $649 | $983 |
| Median household income | $62,847 | $65,039 | $80,734 |
| Groundwork market score | 60 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $116K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Osage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Osage County
- Population, 2025 estimate
- 46,794+2.2% since 2020
- Households
- 17,374
- Median age
- 43.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 2,247 sq. mi.
- People per square mile
- 20
- Median household income
- $62,847+28.0% vs. 2015–2019, before inflation
- Average household income
- $84,674
- Median home value
- $182,100
- Jobs located here
- 8,756
- Daytime population
- 35,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with Osage County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% | #15 of 2,088 |
| 2Wagoner County, OK | 82 | 20 | 6.4 | $1.1M | +14.6% | #48 of 2,088 |
| 3Rogers County, OK | 77 | 30 | 8.2 | $919K | +7.1% | #108 of 2,088 |
| 4Grady County, OK | 71 | 20 | 9.7 | $725K | +7.7% | #238 of 2,088 |
| 5McClain County, OK | 61 | 26 | 15.8 | $495K | +18.4% | #571 of 2,088 |
| 6Osage County, OK | 60 | 13 | 7.5 | $853K | +2.2% | #579 of 2,088 |
| 7Creek County, OK | 59 | 24 | 8.5 | $716K | +4.4% | #642 of 2,088 |
| 8Canadian County, OK | 58 | 75 | 12.9 | $617K | +20.4% | #698 of 2,088 |
| 9Bryan County, OK | 55 | 17 | 9.2 | $595K | +10.9% | #826 of 2,088 |
| 10Delaware County, OK | 53 | 17 | 9.9 | $572K | +3.8% | #920 of 2,088 |
Other business types in Osage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes60
- Gyms44
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Osage County, OK?
As of September 2026, map listings count 13 gyms and studios in Osage County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Osage County: counts under 3 are left out.
How much do households in Osage County, OK spend on memberships, classes and admissions?
About $11.1M a year, or $638 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 13 gyms and studios on map listings, it comes to $853K per location. It is estimated from the incomes of the 17,374 households in Osage County and national spending patterns by income.
How does Osage County, OK compare with the U.S. for gyms and studios?
Osage County has 7.5 gyms and studios per 10,000 households, 50% below the U.S. rate of 14.9. Spending per location is $853K, 29% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Osage County would have about 17, against 13 on map listings.
How fast is Osage County, OK growing?
Population estimates put Osage County at 46,794 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 17,374 households. The median household income in Osage County is $62,847 a year, 22% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osage County scores 60 for gyms and studios (upper middle), #579 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osage County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Osage County
Screening a site or an acquisition in Osage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.