Fitness and classes · County · Oklahoma
Gyms and studios in Cleveland County, OK
The gyms and studios in Cleveland County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,795 of 2,088 scored counties
#26 of 47 scored counties in Oklahoma
- Listings
- 194
- 44 chain locations (23%)
- Official establishments
- 80
- +9.6% since 2019
- Household spending a year
- $84.3M
- On memberships, classes and admissions · $722 a household
- Spending per listing
- $435K
- 34% below the U.S.
- Listings per 10k households
- 16.6
- 11% above the U.S.
- Population, 2025
- 303,973
- +2.6% since 2020
See the gyms and studios around any address in Cleveland County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Cleveland County is 30 (lower middle), #1,795 of 2,088 scored counties and #26 of 47 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Cleveland County comes to about $84.3M a year: $722 per household, 27% below the U.S. average. That works out to $435K per location, 34% below the U.S. figure of $662K.
There are 194 gyms and studios on map listings in Cleveland County as of September 2026. Of those, 44 are chain locations, or 23%, against 20% across the U.S. Per 10,000 households, that is 16.6, 11% above the U.S. rate of 14.9.
Official counts show 80 businesses with payroll classed as fitness centers and recreation instruction in Cleveland County in 2023, up 9.6% from 2019. That is one for every 1,460 households, against one for every 1,641 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.6M have gone to businesses classed as fitness centers and recreation instruction in Cleveland County. Population estimates show Cleveland County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Cleveland County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cleveland County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 14.1 | 14.9 |
| Spending per listing | $435K | $462K | $662K |
| Households per official establishment | 1,460 | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | +9.6% | +16.2% | +8.2% |
| Population growth, 2020–2025 | +2.6% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $722 | $649 | $983 |
| Median household income | $77,068 | $65,039 | $80,734 |
| Groundwork market score | 30 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73 → 80+9.6% over the period
- Employees, 2023
- 852
- Annual payroll, 2023
- $12.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19444 chain locations
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Cleveland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cleveland County
- Population, 2025 estimate
- 303,973+2.6% since 2020
- Households
- 116,799
- Median age
- 37.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 539 sq. mi.
- People per square mile
- 557
- Median household income
- $77,068+20.4% vs. 2015–2019, before inflation
- Average household income
- $98,350
- Median home value
- $235,700
- Jobs located here
- 94,350
- Daytime population
- 271,685Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cleveland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with Cleveland County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% | #15 of 2,088 |
| 2Wagoner County, OK | 82 | 20 | 6.4 | $1.1M | +14.6% | #48 of 2,088 |
| 3Rogers County, OK | 77 | 30 | 8.2 | $919K | +7.1% | #108 of 2,088 |
| 4Grady County, OK | 71 | 20 | 9.7 | $725K | +7.7% | #238 of 2,088 |
| 5McClain County, OK | 61 | 26 | 15.8 | $495K | +18.4% | #571 of 2,088 |
| 6Osage County, OK | 60 | 13 | 7.5 | $853K | +2.2% | #579 of 2,088 |
| 7Creek County, OK | 59 | 24 | 8.5 | $716K | +4.4% | #642 of 2,088 |
| 8Canadian County, OK | 58 | 75 | 12.9 | $617K | +20.4% | #698 of 2,088 |
| 9Bryan County, OK | 55 | 17 | 9.2 | $595K | +10.9% | #826 of 2,088 |
| 10Delaware County, OK | 53 | 17 | 9.9 | $572K | +3.8% | #920 of 2,088 |
| 26Cleveland County, OK | 30 | 194 | 16.6 | $435K | +2.6% | #1,795 of 2,088 |
Other business types in Cleveland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes30
- Gyms32
- Yoga, Pilates and fitness studios33
- Martial arts and dance studios34
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Cleveland County, OK?
As of September 2026, map listings count 194 gyms and studios in Cleveland County. 44 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 80 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.6% from 2019.
How much do households in Cleveland County, OK spend on memberships, classes and admissions?
About $84.3M a year, or $722 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 194 gyms and studios on map listings, it comes to $435K per location. It is estimated from the incomes of the 116,799 households in Cleveland County and national spending patterns by income.
How does Cleveland County, OK compare with the U.S. for gyms and studios?
Cleveland County has 16.6 gyms and studios per 10,000 households, 11% above the U.S. rate of 14.9. Spending per location is $435K, 34% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Cleveland County would have about 127, against 194 on map listings. There is one business with payroll in the industry for every 1,460 households, against one for every 1,641 across the U.S. The official count rose 9.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is Cleveland County, OK growing?
Population estimates put Cleveland County at 303,973 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 116,799 households. The median household income in Cleveland County is $77,068 a year, 5% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cleveland County scores 30 for gyms and studios (lower middle), #1,795 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cleveland County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Cleveland County
Screening a site or an acquisition in Cleveland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.