Fitness and classes · County · Oklahoma
Gyms and studios in Wagoner County, OK
Competitor counts, household spending and official business counts for gyms and studios in Wagoner County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #48 of 2,088 scored counties
#2 of 47 scored counties in Oklahoma
- Listings
- 20
- 4 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $22.9M
- On memberships, classes and admissions · $729 a household
- Spending per listing
- $1.1M
- 73% above the U.S.
- Listings per 10k households
- 6.4
- 57% below the U.S.
- Population, 2025
- 93,263
- +14.6% since 2020
See the gyms and studios around any address in Wagoner County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Wagoner County is 82 (high), #48 of 2,088 scored counties and #2 of 47 scored counties in Oklahoma. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 20 gyms and studios in Wagoner County. 4 of them (20%) are chain locations, against 20% across the U.S. That comes to 6.4 for every 10,000 households, 57% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Wagoner County comes to about $22.9M a year: $729 per household, 26% below the U.S. average. Spread across 20 gyms and studios, that is $1.1M per location, 73% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Wagoner County: counts under 3 aren’t published. Between 2020 and 2025, the population of Wagoner County grew 14.6%, faster than the U.S. (+3.1%).
How Wagoner County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wagoner County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 14.1 | 14.9 |
| Spending per listing | $1.1M | $462K | $662K |
| Households per official establishment | n/a | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | +14.6% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $729 | $649 | $983 |
| Median household income | $81,207 | $65,039 | $80,734 |
| Groundwork market score | 82 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 204 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wagoner County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wagoner County
- Population, 2025 estimate
- 93,263+14.6% since 2020
- Households
- 31,379
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 562 sq. mi.
- People per square mile
- 154
- Median household income
- $81,207+29.3% vs. 2015–2019, before inflation
- Average household income
- $99,385
- Median home value
- $234,800
- Jobs located here
- 12,206
- Daytime population
- 58,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wagoner County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with Wagoner County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% | #15 of 2,088 |
| 2Wagoner County, OK | 82 | 20 | 6.4 | $1.1M | +14.6% | #48 of 2,088 |
| 3Rogers County, OK | 77 | 30 | 8.2 | $919K | +7.1% | #108 of 2,088 |
| 4Grady County, OK | 71 | 20 | 9.7 | $725K | +7.7% | #238 of 2,088 |
| 5McClain County, OK | 61 | 26 | 15.8 | $495K | +18.4% | #571 of 2,088 |
| 6Osage County, OK | 60 | 13 | 7.5 | $853K | +2.2% | #579 of 2,088 |
| 7Creek County, OK | 59 | 24 | 8.5 | $716K | +4.4% | #642 of 2,088 |
| 8Canadian County, OK | 58 | 75 | 12.9 | $617K | +20.4% | #698 of 2,088 |
| 9Bryan County, OK | 55 | 17 | 9.2 | $595K | +10.9% | #826 of 2,088 |
| 10Delaware County, OK | 53 | 17 | 9.9 | $572K | +3.8% | #920 of 2,088 |
Other business types in Wagoner County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes82
- Gyms81
- Yoga, Pilates and fitness studios
- Martial arts and dance studios80
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wagoner County, OK?
There are 20 gyms and studios on map listings in Wagoner County as of September 2026. 4 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Wagoner County: counts under 3 are left out.
How much do households in Wagoner County, OK spend on memberships, classes and admissions?
About $22.9M a year, or $729 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 20 gyms and studios on map listings, it comes to $1.1M per location. It is estimated from the incomes of the 31,379 households in Wagoner County and national spending patterns by income.
How does Wagoner County, OK compare with the U.S. for gyms and studios?
Wagoner County has 6.4 gyms and studios per 10,000 households, 57% below the U.S. rate of 14.9. Spending per location is $1.1M, 73% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Wagoner County would have about 35, against 20 on map listings.
How fast is Wagoner County, OK growing?
Population estimates put Wagoner County at 93,263 people in 2025, up 14.6% since 2020, faster than the U.S. (+3.1%). It has 31,379 households. Median household income in Wagoner County is $81,207, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wagoner County scores 82 for gyms and studios (high), #48 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wagoner County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wagoner County
Screening a site or an acquisition in Wagoner County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.