Fitness and classes · Small-town market · Oklahoma
Gyms and studios in the McAlester, OK area
Competitor counts, household spending and official business counts for gyms and studios in the McAlester, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #512 of 535 scored small-town markets
#12 of 17 scored small-town markets based in Oklahoma
- Listings
- 22
- 2 chain locations (9%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.5M
- On memberships, classes and admissions · $533 a household
- Spending per listing
- $433K
- 35% below the U.S.
- Listings per 10k households
- 12.3
- 17% below the U.S.
- Population, 2025
- 43,320
- −1.1% since 2020
See the gyms and studios around any address in the McAlester area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the McAlester area has a Groundwork market score of 17 (low): #512 of 535 scored small-town markets and #12 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
At $533 per household (46% below the U.S. average), households in the McAlester area spend about $9.5M a year on memberships, classes and admissions. That works out to $433K per location, 35% below the U.S. figure of $662K.
There are 22 gyms and studios on map listings in the McAlester area as of September 2026. 2 of them (9%) are chain locations, against 20% across the U.S. That comes to 12.3 for every 10,000 households, 17% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the McAlester area, since they leave out counts under 3. Population estimates put the population change in the McAlester area from 2020 to 2025 at −1.1%, against +3.1% for the U.S.
How the McAlester area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McAlester area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 14.1 | 14.9 |
| Spending per listing | $433K | $462K | $662K |
| Households per official establishment | n/a | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | −1.1% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $533 | $649 | $983 |
| Median household income | $55,310 | $65,039 | $80,734 |
| Groundwork market score | 17 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 222 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the McAlester area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the McAlester area
- Population, 2025 estimate
- 43,320−1.1% since 2020
- Households
- 17,851
- Median age
- 41.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,306 sq. mi.
- People per square mile
- 33
- Median household income
- $55,310+18.2% vs. 2015–2019, before inflation
- Average household income
- $73,775
- Median home value
- $156,900
- Jobs located here
- 12,742
- Daytime population
- 42,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the McAlester area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with the McAlester area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durant, OK | 55 | 17 | 9.2 | $595K | +10.9% | #215 of 535 |
| 2Muskogee, OK | 48 | 19 | 7.4 | $678K | +0.7% | #306 of 535 |
| 3Shawnee, OK | 44 | 29 | 10.8 | $528K | +3.5% | #350 of 535 |
| 4Duncan, OK | 43 | 23 | 13.1 | $460K | +3.4% | #362 of 535 |
| 5Ada, OK | 35 | 24 | 15.9 | $366K | +1.2% | #440 of 535 |
| 6Stillwater, OK | 33 | 46 | 14.1 | $393K | +2.8% | #450 of 535 |
| 7Bartlesville, OK | 31 | 31 | 14.8 | $431K | +2.7% | #461 of 535 |
| 8Ponca City, OK | 30 | 18 | 10.7 | $524K | −0.3% | #469 of 535 |
| 9Tahlequah, OK | 28 | 32 | 17.1 | $312K | +4.5% | #481 of 535 |
| 10Altus, OK | 28 | 20 | 20.5 | $294K | +0.1% | #482 of 535 |
| 12McAlester, OK | 17 | 22 | 12.3 | $433K | −1.1% | #512 of 535 |
Other business types in the McAlester area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes17
- Gyms24
- Yoga, Pilates and fitness studios
- Martial arts and dance studios11
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the McAlester, OK area?
As of September 2026, map listings count 22 gyms and studios in the McAlester area. 2 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the McAlester area: counts under 3 are left out.
How much do households in the McAlester, OK area spend on memberships, classes and admissions?
About $9.5M a year, or $533 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 22 gyms and studios on map listings, it comes to $433K per location. It is estimated from the incomes of the 17,851 households in the McAlester area and national spending patterns by income.
How does the McAlester, OK area compare with the U.S. for gyms and studios?
The McAlester area has 12.3 gyms and studios per 10,000 households, 17% below the U.S. rate of 14.9. Spending per location is $433K, 35% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the McAlester area would have about 14, against 22 on map listings.
How fast is the McAlester, OK area growing?
Population estimates put the McAlester area at 43,320 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 17,851 households. The median household income in the McAlester area is $55,310 a year, 31% below the U.S. median of $80,734. That rose 18.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The McAlester area scores 17 for gyms and studios (low), #512 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the McAlester area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the McAlester area
Screening a site or an acquisition in the McAlester area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the McAlester area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.