Fitness and classes · Small-town market · Oklahoma
Gyms and studios in the Durant, OK area
How the Durant, OK area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #215 of 535 scored small-town markets
#1 of 17 scored small-town markets based in Oklahoma
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.1M
- On memberships, classes and admissions · $549 a household
- Spending per listing
- $595K
- 10% below the U.S.
- Listings per 10k households
- 9.2
- 38% below the U.S.
- Population, 2025
- 51,367
- +10.9% since 2020
See the gyms and studios around any address in the Durant area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $549 per household (44% below the U.S. average), households in the Durant area spend about $10.1M a year on memberships, classes and admissions. That works out to $595K per location, 10% below the U.S. figure of $662K.
There are 17 gyms and studios on map listings in the Durant area as of September 2026. Of those, 4 are chain locations, or 24%, against 20% across the U.S. That is 9.2 per 10,000 households, 38% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Durant area was 5 in 2023. That is one for every 3,679 households, against one for every 1,641 across the U.S.
Population estimates show the Durant area grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Durant area is 55 (upper middle), #215 of 535 scored small-town markets and #1 of 17 scored small-town markets based in Oklahoma.
How the Durant area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durant area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 14.1 | 14.9 |
| Spending per listing | $595K | $462K | $662K |
| Households per official establishment | 3,679 | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | +10.9% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $549 | $649 | $983 |
| Median household income | $57,225 | $65,039 | $80,734 |
| Groundwork market score | 55 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 21
- Annual payroll, 2023
- $327K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Durant area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Durant area
- Population, 2025 estimate
- 51,367+10.9% since 2020
- Households
- 18,397
- Median age
- 38.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 904 sq. mi.
- People per square mile
- 53
- Median household income
- $57,225+29.4% vs. 2015–2019, before inflation
- Average household income
- $74,867
- Median home value
- $174,900
- Jobs located here
- 20,991
- Daytime population
- 49,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Durant area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with the Durant area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durant, OK | 55 | 17 | 9.2 | $595K | +10.9% | #215 of 535 |
| 2Muskogee, OK | 48 | 19 | 7.4 | $678K | +0.7% | #306 of 535 |
| 3Shawnee, OK | 44 | 29 | 10.8 | $528K | +3.5% | #350 of 535 |
| 4Duncan, OK | 43 | 23 | 13.1 | $460K | +3.4% | #362 of 535 |
| 5Ada, OK | 35 | 24 | 15.9 | $366K | +1.2% | #440 of 535 |
| 6Stillwater, OK | 33 | 46 | 14.1 | $393K | +2.8% | #450 of 535 |
| 7Bartlesville, OK | 31 | 31 | 14.8 | $431K | +2.7% | #461 of 535 |
| 8Ponca City, OK | 30 | 18 | 10.7 | $524K | −0.3% | #469 of 535 |
| 9Tahlequah, OK | 28 | 32 | 17.1 | $312K | +4.5% | #481 of 535 |
| 10Altus, OK | 28 | 20 | 20.5 | $294K | +0.1% | #482 of 535 |
Other business types in the Durant area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes55
- Gyms42
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Durant, OK area?
As of September 2026, map listings count 17 gyms and studios in the Durant area. 4 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Durant, OK area spend on memberships, classes and admissions?
About $10.1M a year, or $549 per household. That is 44% below the U.S. average (an index of 56, where 100 is the U.S. average). Spread across the 17 gyms and studios on map listings, it comes to $595K per location. It is estimated from the incomes of the 18,397 households in the Durant area and national spending patterns by income.
How does the Durant, OK area compare with the U.S. for gyms and studios?
The Durant area has 9.2 gyms and studios per 10,000 households, 38% below the U.S. rate of 14.9. Spending per location is $595K, 10% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Durant area would have about 15, against 17 on map listings. There is one business with payroll in the industry for every 3,679 households, against one for every 1,641 across the U.S.
How fast is the Durant, OK area growing?
Population estimates put the Durant area at 51,367 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 18,397 households. The median household income in the Durant area is $57,225 a year, 29% below the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durant area scores 55 for gyms and studios (upper middle), #215 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Durant area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Durant area
Screening a site or an acquisition in the Durant area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.