Fitness and classes · County · Oklahoma
Gyms and studios in Murray County, OK
Competitor counts, household spending and official business counts for gyms and studios in Murray County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,971 of 2,088 scored counties
#36 of 47 scored counties in Oklahoma
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.1M
- On memberships, classes and admissions · $626 a household
- Spending per listing
- $443K
- 33% below the U.S.
- Listings per 10k households
- 14.1
- 5% below the U.S.
- Population, 2025
- 13,805
- −0.5% since 2020
See the gyms and studios around any address in Murray County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Murray County has a Groundwork market score of 20 (low): #1,971 of 2,088 scored counties and #36 of 47 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 7 gyms and studios in Murray County. 3 of them (43%) are chain locations, against 20% across the U.S. That is 14.1 per 10,000 households, 5% below the U.S. rate of 14.9.
Households in Murray County spend about $3.1M a year on memberships, classes and admissions, or $626 per household, 36% below the U.S. average. Spread across 7 gyms and studios, that is $443K per location, 33% below the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Murray County: counts under 3 aren’t published. Population estimates put the population change in Murray County from 2020 to 2025 at −0.5%, against +3.1% for the U.S.
How Murray County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Murray County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 14.1 | 14.9 |
| Spending per listing | $443K | $462K | $662K |
| Households per official establishment | n/a | 2,204 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +8.2% |
| Population growth, 2020–2025 | −0.5% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $626 | $649 | $983 |
| Median household income | $66,322 | $65,039 | $80,734 |
| Groundwork market score | 20 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Murray County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Murray County
- Population, 2025 estimate
- 13,805−0.5% since 2020
- Households
- 4,956
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 416 sq. mi.
- People per square mile
- 33
- Median household income
- $66,322+26.4% vs. 2015–2019, before inflation
- Average household income
- $92,934
- Median home value
- $159,800
- Jobs located here
- 4,043
- Daytime population
- 12,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Murray County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms and studios, numbered among those based in Oklahoma, with Murray County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% | #15 of 2,088 |
| 2Wagoner County, OK | 82 | 20 | 6.4 | $1.1M | +14.6% | #48 of 2,088 |
| 3Rogers County, OK | 77 | 30 | 8.2 | $919K | +7.1% | #108 of 2,088 |
| 4Grady County, OK | 71 | 20 | 9.7 | $725K | +7.7% | #238 of 2,088 |
| 5McClain County, OK | 61 | 26 | 15.8 | $495K | +18.4% | #571 of 2,088 |
| 6Osage County, OK | 60 | 13 | 7.5 | $853K | +2.2% | #579 of 2,088 |
| 7Creek County, OK | 59 | 24 | 8.5 | $716K | +4.4% | #642 of 2,088 |
| 8Canadian County, OK | 58 | 75 | 12.9 | $617K | +20.4% | #698 of 2,088 |
| 9Bryan County, OK | 55 | 17 | 9.2 | $595K | +10.9% | #826 of 2,088 |
| 10Delaware County, OK | 53 | 17 | 9.9 | $572K | +3.8% | #920 of 2,088 |
| 36Murray County, OK | 20 | 7 | 14.1 | $443K | −0.5% | #1,971 of 2,088 |
Other business types in Murray County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes20
- Gyms14
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Murray County, OK?
Murray County has 7 gyms and studios on map listings as of September 2026. 3 of them (43%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Murray County: counts under 3 are left out.
How much do households in Murray County, OK spend on memberships, classes and admissions?
About $3.1M a year, or $626 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 7 gyms and studios on map listings, it comes to $443K per location. It is estimated from the incomes of the 4,956 households in Murray County and national spending patterns by income.
How does Murray County, OK compare with the U.S. for gyms and studios?
Murray County has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $443K, 33% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Murray County would have about 5, against 7 on map listings.
How fast is Murray County, OK growing?
Population estimates put Murray County at 13,805 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 4,956 households. Median household income in Murray County is $66,322, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Murray County scores 20 for gyms and studios (low), #1,971 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Murray County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Murray County
Screening a site or an acquisition in Murray County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.