Fitness and classes · Small-town market · Washington
Gyms and studios in the Centralia, WA area
The gyms and studios in the Centralia, WA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #2 of 535 scored small-town markets
#2 of 10 scored small-town markets based in Washington
- Listings
- 23
- 2 chain locations (9%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $32.2M
- On memberships, classes and admissions · $978 a household
- Spending per listing
- $1.4M
- 2.1 times the U.S.
- Listings per 10k households
- 7.0
- 53% below the U.S.
- Population, 2025
- 88,062
- +6.7% since 2020
See the gyms and studios around any address in the Centralia area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Centralia area scores 90 (very high) on the Groundwork market score for gyms and studios, ranking #2 of 535 scored small-town markets and #2 of 10 scored small-town markets based in Washington. That puts it in the top 10% of small-town markets for gyms and studios.
Household spending on memberships, classes and admissions in the Centralia area comes to about $32.2M a year: $978 per household, in line with the U.S. average. Spread across 23 gyms and studios, that is $1.4M per location, 2.1 times the U.S. figure of $662K.
The Centralia area has 23 gyms and studios on map listings as of September 2026. 2 of them (9%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 7.0, 53% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Centralia area was 7 in 2023. That is one for every 4,702 households, against one for every 1,641 across the U.S. Population estimates show the Centralia area grew 6.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Centralia area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Centralia area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 14.4 | 14.9 |
| Spending per listing | $1.4M | $962K | $662K |
| Households per official establishment | 4,702 | 1,380 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +9.7% | +8.2% |
| Population growth, 2020–2025 | +6.7% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $978 | $1,386 | $983 |
| Median household income | $74,796 | $98,141 | $80,734 |
| Groundwork market score | 90 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 105
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 232 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Centralia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Centralia area
- Population, 2025 estimate
- 88,062+6.7% since 2020
- Households
- 32,916
- Median age
- 42.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 2,403 sq. mi.
- People per square mile
- 35
- Median household income
- $74,796+39.9% vs. 2015–2019, before inflation
- Average household income
- $92,194
- Median home value
- $385,800
- Jobs located here
- 25,436
- Daytime population
- 72,396Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Centralia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for gyms and studios, numbered among those based in Washington, with the Centralia area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 14 | 5.4 | $2M | +7.8% | #1 of 535 |
| 2Centralia, WA | 90 | 23 | 7.0 | $1.4M | +6.7% | #2 of 535 |
| 3Aberdeen, WA | 87 | 30 | 9.8 | $873K | +3.0% | #4 of 535 |
| 4Othello, WA | 85 | 7 | 11.1 | $819K | +4.3% | #8 of 535 |
| 5Pullman, WA | 76 | 21 | 11.2 | $802K | +1.5% | #23 of 535 |
| 6Moses Lake, WA | 73 | 41 | 11.6 | $823K | +6.3% | #35 of 535 |
| 7Port Angeles, WA | 67 | 37 | 10.6 | $915K | +1.1% | #72 of 535 |
| 8Port Townsend, WA | 67 | 19 | 11.6 | $913K | +2.7% | #73 of 535 |
| 9Ellensburg, WA | 61 | 32 | 16.0 | $681K | +4.2% | #137 of 535 |
| 10Oak Harbor, WA | 60 | 45 | 12.5 | $941K | −1.5% | #144 of 535 |
Other business types in the Centralia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes90
- Gyms96
- Yoga, Pilates and fitness studios
- Martial arts and dance studios93
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Centralia, WA area?
Map listings as of September 2026 show 23 gyms and studios in the Centralia area. 2 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 7 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Centralia, WA area spend on memberships, classes and admissions?
About $32.2M a year, or $978 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 23 gyms and studios on map listings, it comes to $1.4M per location. It is estimated from the incomes of the 32,916 households in the Centralia area and national spending patterns by income.
How does the Centralia, WA area compare with the U.S. for gyms and studios?
The Centralia area has 7.0 gyms and studios per 10,000 households, 53% below the U.S. rate of 14.9. Spending per location is $1.4M, 2.1 times the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Centralia area would have about 49, against 23 on map listings. There is one business with payroll in the industry for every 4,702 households, against one for every 1,641 across the U.S.
How fast is the Centralia, WA area growing?
Population estimates put the Centralia area at 88,062 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 32,916 households. The median household income in the Centralia area is $74,796 a year, 7% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Centralia area scores 90 for gyms and studios (very high), #2 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Centralia area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Centralia area
Screening a site or an acquisition in the Centralia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Centralia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.