Groundwork

Fitness and classes · Metro area · Arizona

Gyms and studios in the Phoenix-Mesa-Chandler, AZ metro area

Competitor counts, household spending and official business counts for gyms and studios in the Phoenix-Mesa-Chandler, AZ metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #22 of 387 scored metro areas
#2 of 7 scored metro areas based in Arizona

Listings
2,763
650 chain locations (24%)
Official establishments
1,141
+16.7% since 2019
Household spending a year
$2.3B
On memberships, classes and admissions · $1,216 a household
Spending per listing
$833K
26% above the U.S.
Listings per 10k households
14.6
2% below the U.S.
Population, 2025
5,228,938
+7.3% since 2020

See the gyms and studios around any address in the Phoenix-Mesa-Chandler metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Phoenix-Mesa-Chandler metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Phoenix-Mesa-Chandler metro area has a Groundwork market score of 74 (upper middle): #22 of 387 scored metro areas and #2 of 7 scored metro areas based in Arizona. That puts it in the top 10% of metro areas for gyms and studios.

Map listings as of September 2026 show 2,763 gyms and studios in the Phoenix-Mesa-Chandler metro area. Chain locations make up 24% of them, against 20% across the U.S. Per 10,000 households, that is 14.6, 2% below the U.S. rate of 14.9.

Households in the Phoenix-Mesa-Chandler metro area spend about $2.3B a year on memberships, classes and admissions, or $1,216 per household, 24% above the U.S. average. Spread across 2,763 gyms and studios, that is $833K per location, 26% above the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Phoenix-Mesa-Chandler metro area was 1,141 in 2023, up 16.7% from 2019. That is one for every 1,659 households, against one for every 1,641 across the U.S. Since fiscal 2022, 135 SBA-backed loans worth $71.2M have gone to businesses classed as fitness centers and recreation instruction in the Phoenix-Mesa-Chandler metro area. Between 2020 and 2025, the population of the Phoenix-Mesa-Chandler metro area grew 7.3%, faster than the U.S. (+3.1%).

How the Phoenix-Mesa-Chandler metro area compares

The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Phoenix-Mesa-Chandler, AZ metro area compared with Arizona and the U.S.
MeasurePhoenix-Mesa-Chandler metro areaArizonaU.S.
Listings per 10k households14.614.014.9
Spending per listing$833K$798K$662K
Households per official establishment1,6591,8241,641
Official establishment growth, 2019–2023+16.7%+15.2%+8.2%
Population growth, 2020–2025+7.3%+6.1%+3.1%
Spending per household on memberships, classes and admissions$1,216$1,114$983
Median household income$88,301$79,964$80,734
Groundwork market score7481

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,141+16.7% over the period
Employees, 2023
17,719
Annual payroll, 2023
$335.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2,763650 chain locations
Listings at the U.S. rate for this spending
3,476The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
135
Amount
$71.2M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Phoenix-Mesa-Chandler metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Phoenix-Mesa-Chandler metro area

Population, 2025 estimate
5,228,938+7.3% since 2020
Households
1,892,613
Median age
39.3
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
14,569 sq. mi.
People per square mile
345
Median household income
$88,301+38.2% vs. 2015–2019, before inflation
Average household income
$118,261
Median home value
$440,900
Jobs located here
2,390,924
Daytime population
5,104,371Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Phoenix-Mesa-Chandler metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Phoenix-Mesa-Chandler metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Arizona

Every Arizona market ranked →

The highest-scoring metro areas in Arizona for gyms and studios, numbered among those based in Arizona, with the Phoenix-Mesa-Chandler metro area marked.

Top metro areas in Arizona

Metro areas in Arizona ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake Havasu City-Kingman, AZ82939.1$880K+6.5%#7 of 387
2Phoenix-Mesa-Chandler, AZ742,76314.6$833K+7.3%#22 of 387
3Yuma, AZ749311.7$689K+9.2%#23 of 387
4Prescott Valley-Prescott, AZ7116414.8$649K+6.5%#31 of 387
5Sierra Vista-Douglas, AZ645210.2$784K+0.6%#67 of 387
6Tucson, AZ6160813.9$718K+2.8%#90 of 387
7Flagstaff, AZ419417.1$615K−0.6%#277 of 387

Other business types in the Phoenix-Mesa-Chandler metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Phoenix-Mesa-Chandler, AZ metro area?

There are 2,763 gyms and studios on map listings in the Phoenix-Mesa-Chandler metro area as of September 2026. 650 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,141 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 16.7% from 2019.

How much do households in the Phoenix-Mesa-Chandler, AZ metro area spend on memberships, classes and admissions?

About $2.3B a year, or $1,216 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 2,763 gyms and studios on map listings, it comes to $833K per location. It is estimated from the incomes of the 1,892,613 households in the Phoenix-Mesa-Chandler metro area and national spending patterns by income.

How does the Phoenix-Mesa-Chandler, AZ metro area compare with the U.S. for gyms and studios?

The Phoenix-Mesa-Chandler metro area has 14.6 gyms and studios per 10,000 households, 2% below the U.S. rate of 14.9. Spending per location is $833K, 26% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Phoenix-Mesa-Chandler metro area would have about 3,476, against 2,763 on map listings. There is one business with payroll in the industry for every 1,659 households, against one for every 1,641 across the U.S. The official count rose 16.7% from 2019 to 2023, against +8.2% for the U.S.

How fast is the Phoenix-Mesa-Chandler, AZ metro area growing?

Population estimates put the Phoenix-Mesa-Chandler metro area at 5,228,938 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,892,613 households. Median household income in the Phoenix-Mesa-Chandler metro area is $88,301, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Phoenix-Mesa-Chandler metro area scores 74 for gyms and studios (upper middle), #22 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Phoenix-Mesa-Chandler metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Phoenix-Mesa-Chandler metro area

Screening a site or an acquisition in the Phoenix-Mesa-Chandler metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Phoenix-Mesa-Chandler metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.