Fitness and classes · County · North Dakota
Gyms and studios in McKenzie County, ND
Competitor counts, household spending and official business counts for gyms and studios in McKenzie County, ND, set against other counties and the U.S.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #22 of 2,088 scored counties
#1 of 13 scored counties in North Dakota
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.2M
- On memberships, classes and admissions · $1,204 a household
- Spending per listing
- $1.2M
- 82% above the U.S.
- Listings per 10k households
- 10.0
- 33% below the U.S.
- Population, 2025
- 15,192
- +2.8% since 2020
See the gyms and studios around any address in McKenzie County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in McKenzie County is 86 (high), #22 of 2,088 scored counties and #1 of 13 scored counties in North Dakota. That puts it in the top 10% of counties for gyms and studios.
Household spending on memberships, classes and admissions in McKenzie County comes to about $7.2M a year: $1,204 per household, 22% above the U.S. average. That works out to $1.2M per location, 82% above the U.S. figure of $662K.
McKenzie County has 6 gyms and studios on map listings as of September 2026. One of them (17%) is a chain location, against 20% across the U.S. That is 10.0 per 10,000 households, 33% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in McKenzie County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as fitness centers and recreation instruction in McKenzie County. Between 2020 and 2025, the population of McKenzie County grew 2.8%, in step with the U.S. (+3.1%).
How McKenzie County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKenzie County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 13.0 | 14.9 |
| Spending per listing | $1.2M | $711K | $662K |
| Households per official establishment | n/a | 1,761 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +13.3% | +8.2% |
| Population growth, 2020–2025 | +2.8% | +2.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,204 | $922 | $983 |
| Median household income | $93,404 | $76,657 | $80,734 |
| Groundwork market score | 86 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in McKenzie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKenzie County
- Population, 2025 estimate
- 15,192+2.8% since 2020
- Households
- 5,997
- Median age
- 32.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.3
- Land area
- 2,760 sq. mi.
- People per square mile
- 5
- Median household income
- $93,404+20.0% vs. 2015–2019, before inflation
- Average household income
- $136,028
- Median home value
- $349,600
- Jobs located here
- 10,556
- Daytime population
- 18,249Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKenzie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for gyms and studios, numbered among those based in North Dakota, with McKenzie County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 86 | 6 | 10.0 | $1.2M | +2.8% | #22 of 2,088 |
| 2Morton County, ND | 79 | 8 | 5.7 | $1.6M | +3.8% | #77 of 2,088 |
| 3Stutsman County, ND | 67 | 6 | 6.4 | $1.2M | −0.6% | #332 of 2,088 |
| 4Burleigh County, ND | 62 | 59 | 14.3 | $719K | +4.7% | #531 of 2,088 |
| 5Richland County, ND | 60 | 9 | 13.1 | $689K | +1.2% | #601 of 2,088 |
| 6Stark County, ND | 58 | 14 | 10.3 | $878K | +0.5% | #664 of 2,088 |
| 7Cass County, ND | 58 | 121 | 14.4 | $650K | +9.1% | #696 of 2,088 |
| 8Grand Forks County, ND | 51 | 41 | 13.1 | $635K | +1.9% | #1,008 of 2,088 |
| 9Williams County, ND | 46 | 28 | 18.5 | $579K | +1.4% | #1,263 of 2,088 |
| 10Ward County, ND | 41 | 40 | 14.0 | $672K | −2.4% | #1,446 of 2,088 |
Other business types in McKenzie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes86
- Gyms77
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in McKenzie County, ND?
Map listings as of September 2026 show 6 gyms and studios in McKenzie County. One of them (17%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in McKenzie County: counts under 3 are left out.
How much do households in McKenzie County, ND spend on memberships, classes and admissions?
About $7.2M a year, or $1,204 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $1.2M per location. It is estimated from the incomes of the 5,997 households in McKenzie County and national spending patterns by income.
How does McKenzie County, ND compare with the U.S. for gyms and studios?
McKenzie County has 10.0 gyms and studios per 10,000 households, 33% below the U.S. rate of 14.9. Spending per location is $1.2M, 82% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, McKenzie County would have about 11, against 6 on map listings.
How fast is McKenzie County, ND growing?
Population estimates put McKenzie County at 15,192 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,997 households. The median household income in McKenzie County is $93,404 a year, 16% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKenzie County scores 86 for gyms and studios (high), #22 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKenzie County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in McKenzie County
Screening a site or an acquisition in McKenzie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKenzie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.