Fitness and classes · Small-town market · South Dakota
Gyms and studios in the Huron, SD area
How the Huron, SD area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #9 of 535 scored small-town markets
#1 of 9 scored small-town markets based in South Dakota
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.8M
- On memberships, classes and admissions · $767 a household
- Spending per listing
- $1.2M
- 75% above the U.S.
- Listings per 10k households
- 6.6
- 56% below the U.S.
- Population, 2025
- 19,624
- +2.4% since 2020
See the gyms and studios around any address in the Huron area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Huron area has a Groundwork market score of 82 (high): #9 of 535 scored small-town markets and #1 of 9 scored small-town markets based in South Dakota. That puts it in the top 10% of small-town markets for gyms and studios.
As of September 2026, map listings count 5 gyms and studios in the Huron area. Of those, 3 are chain locations, or 60%, against 20% across the U.S. That comes to 6.6 for every 10,000 households, 56% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Huron area comes to about $5.8M a year: $767 per household, 22% below the U.S. average. That works out to $1.2M per location, 75% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in the Huron area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Huron area grew 2.4%, slower than the U.S. (+3.1%).
How the Huron area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huron area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 13.8 | 14.9 |
| Spending per listing | $1.2M | $635K | $662K |
| Households per official establishment | n/a | 1,810 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +0.5% | +8.2% |
| Population growth, 2020–2025 | +2.4% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $767 | $876 | $983 |
| Median household income | $67,681 | $75,081 | $80,734 |
| Groundwork market score | 82 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Huron area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huron area
- Population, 2025 estimate
- 19,624+2.4% since 2020
- Households
- 7,536
- Median age
- 37.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 1,259 sq. mi.
- People per square mile
- 15
- Median household income
- $67,681
- Average household income
- $86,374
- Median home value
- $175,100
- Jobs located here
- 8,288
- Daytime population
- 18,287Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huron area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for gyms and studios, numbered among those based in South Dakota, with the Huron area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 82 | 5 | 6.6 | $1.2M | +2.4% | #9 of 535 |
| 2Vermillion, SD | 67 | 5 | 9.0 | $827K | +0.2% | #76 of 535 |
| 3Yankton, SD | 65 | 11 | 11.3 | $721K | +1.5% | #97 of 535 |
| 4Mitchell, SD | 60 | 13 | 11.8 | $660K | +0.6% | #153 of 535 |
| 5Brookings, SD | 51 | 19 | 13.8 | $595K | +9.6% | #275 of 535 |
| 6Watertown, SD | 47 | 20 | 16.0 | $484K | +4.3% | #319 of 535 |
| 7Spearfish, SD | 40 | 24 | 19.9 | $417K | +14.0% | #392 of 535 |
| 8Pierre, SD | 33 | 21 | 24.6 | $369K | −0.5% | #451 of 535 |
| 9Aberdeen, SD | 29 | 36 | 20.1 | $422K | −1.5% | #476 of 535 |
Other business types in the Huron area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes82
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Huron, SD area?
The Huron area has 5 gyms and studios on map listings as of September 2026. 3 of them (60%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Huron area: counts under 3 are left out.
How much do households in the Huron, SD area spend on memberships, classes and admissions?
About $5.8M a year, or $767 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 5 gyms and studios on map listings, it comes to $1.2M per location. It is estimated from the incomes of the 7,536 households in the Huron area and national spending patterns by income.
How does the Huron, SD area compare with the U.S. for gyms and studios?
The Huron area has 6.6 gyms and studios per 10,000 households, 56% below the U.S. rate of 14.9. Spending per location is $1.2M, 75% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Huron area would have about 9, against 5 on map listings.
How fast is the Huron, SD area growing?
Population estimates put the Huron area at 19,624 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 7,536 households. Median household income in the Huron area is $67,681, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huron area scores 82 for gyms and studios (high), #9 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huron area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Huron area
Screening a site or an acquisition in the Huron area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.