Fitness and classes · Metro area · Washington
Gyms and studios in the Olympia-Lacey-Tumwater, WA metro area
How the Olympia-Lacey-Tumwater, WA metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #14 of 387 scored metro areas
#2 of 11 scored metro areas based in Washington
- Listings
- 153
- 22 chain locations (14%)
- Official establishments
- 57
- +1.8% since 2019
- Household spending a year
- $144.8M
- On memberships, classes and admissions · $1,218 a household
- Spending per listing
- $947K
- 43% above the U.S.
- Listings per 10k households
- 12.9
- 13% below the U.S.
- Population, 2025
- 304,261
- +2.8% since 2020
See the gyms and studios around any address in the Olympia-Lacey-Tumwater metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Olympia-Lacey-Tumwater metro area is 76 (high), #14 of 387 scored metro areas and #2 of 11 scored metro areas based in Washington. That puts it in the top 10% of metro areas for gyms and studios.
At $1,218 per household (24% above the U.S. average), households in the Olympia-Lacey-Tumwater metro area spend about $144.8M a year on memberships, classes and admissions. That works out to $947K per location, 43% above the U.S. figure of $662K.
There are 153 gyms and studios on map listings in the Olympia-Lacey-Tumwater metro area as of September 2026. 22 of them (14%) are chain locations, against 20% across the U.S. That comes to 12.9 for every 10,000 households, 13% below the U.S. rate of 14.9.
In 2023, official counts showed 57 businesses with payroll in the Olympia-Lacey-Tumwater metro area classed as fitness centers and recreation instruction, up 1.8% from 2019. That is one for every 2,086 households, against one for every 1,641 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $5.9M have gone to businesses classed as fitness centers and recreation instruction in the Olympia-Lacey-Tumwater metro area. Population estimates put the population change in the Olympia-Lacey-Tumwater metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How the Olympia-Lacey-Tumwater metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Olympia-Lacey-Tumwater metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.9 | 14.4 | 14.9 |
| Spending per listing | $947K | $962K | $662K |
| Households per official establishment | 2,086 | 1,380 | 1,641 |
| Official establishment growth, 2019–2023 | +1.8% | +9.7% | +8.2% |
| Population growth, 2020–2025 | +2.8% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,218 | $1,386 | $983 |
| Median household income | $96,563 | $98,141 | $80,734 |
| Groundwork market score | 76 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 57+1.8% over the period
- Employees, 2023
- 850
- Annual payroll, 2023
- $14.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15322 chain locations
- Listings at the U.S. rate for this spending
- 219The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $5.9M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Olympia-Lacey-Tumwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Olympia-Lacey-Tumwater metro area
- Population, 2025 estimate
- 304,261+2.8% since 2020
- Households
- 118,899
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 723 sq. mi.
- People per square mile
- 414
- Median household income
- $96,563+34.1% vs. 2015–2019, before inflation
- Average household income
- $114,140
- Median home value
- $480,300
- Jobs located here
- 136,091
- Daytime population
- 311,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Olympia-Lacey-Tumwater metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for gyms and studios, numbered among those based in Washington (a market based in another state is listed without a number), with the Olympia-Lacey-Tumwater metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Longview-Kelso, WA | 83 | 43 | 9.8 | $1M | +3.5% | #5 of 387 |
| 2Olympia-Lacey-Tumwater, WA | 76 | 153 | 12.9 | $947K | +2.8% | #14 of 387 |
| 3Kennewick-Richland, WA | 72 | 150 | 13.9 | $859K | +6.5% | #26 of 387 |
| 4Yakima, WA | 71 | 90 | 10.3 | $888K | +1.0% | #28 of 387 |
| 5Mount Vernon-Anacortes, WA | 71 | 70 | 13.4 | $882K | +2.4% | #30 of 387 |
| 6Bremerton-Silverdale-Port Orchard, WA | 69 | 146 | 13.5 | $1M | +2.7% | #36 of 387 |
| 7Seattle-Tacoma-Bellevue, WA | 68 | 2,562 | 15.9 | $1M | +3.3% | #41 of 387 |
| Lewiston, ID-WA | 67 | 36 | 13.5 | $723K | +1.5% | #51 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 63 | 1,538 | 15.2 | $883K | +1.0% | #74 of 387 |
| 8Wenatchee-East Wenatchee, WA | 63 | 72 | 15.2 | $759K | +5.0% | #79 of 387 |
Other business types in the Olympia-Lacey-Tumwater metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes76
- Gyms84
- Yoga, Pilates and fitness studios77
- Martial arts and dance studios69
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Olympia-Lacey-Tumwater, WA metro area?
As of September 2026, map listings count 153 gyms and studios in the Olympia-Lacey-Tumwater metro area. 22 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 57 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 1.8% from 2019.
How much do households in the Olympia-Lacey-Tumwater, WA metro area spend on memberships, classes and admissions?
About $144.8M a year, or $1,218 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 153 gyms and studios on map listings, it comes to $947K per location. It is estimated from the incomes of the 118,899 households in the Olympia-Lacey-Tumwater metro area and national spending patterns by income.
How does the Olympia-Lacey-Tumwater, WA metro area compare with the U.S. for gyms and studios?
The Olympia-Lacey-Tumwater metro area has 12.9 gyms and studios per 10,000 households, 13% below the U.S. rate of 14.9. Spending per location is $947K, 43% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Olympia-Lacey-Tumwater metro area would have about 219, against 153 on map listings. There is one business with payroll in the industry for every 2,086 households, against one for every 1,641 across the U.S. The official count rose 1.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Olympia-Lacey-Tumwater, WA metro area growing?
Population estimates put the Olympia-Lacey-Tumwater metro area at 304,261 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 118,899 households. The median household income in the Olympia-Lacey-Tumwater metro area is $96,563 a year, 20% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Olympia-Lacey-Tumwater metro area scores 76 for gyms and studios (high), #14 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Olympia-Lacey-Tumwater metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Olympia-Lacey-Tumwater metro area
Screening a site or an acquisition in the Olympia-Lacey-Tumwater metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.