Fitness and classes · County · Missouri
Gyms and studios in Lincoln County, MO
Competitor counts, household spending and official business counts for gyms and studios in Lincoln County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 93 out of 100: Very high
Ranked #5 of 2,088 scored counties
#1 of 62 scored counties in Missouri
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $21.4M
- On memberships, classes and admissions · $939 a household
- Spending per listing
- $1.3M
- Twice the U.S.
- Listings per 10k households
- 7.0
- 53% below the U.S.
- Population, 2025
- 66,676
- +11.4% since 2020
See the gyms and studios around any address in Lincoln County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County scores 93 (very high) on the Groundwork market score for gyms and studios, ranking #5 of 2,088 scored counties and #1 of 62 scored counties in Missouri. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 16 gyms and studios in Lincoln County. None of them are chain locations, against 20% across the U.S. That comes to 7.0 for every 10,000 households, 53% below the U.S. rate of 14.9.
Households in Lincoln County spend about $21.4M a year on memberships, classes and admissions, or $939 per household, 5% below the U.S. average. That is about $1.3M of household spending for each location on map listings, twice the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Lincoln County was 3 in 2023. That is one for every 7,606 households, against one for every 1,641 across the U.S. Population estimates show Lincoln County grew 11.4% from 2020 to 2025, faster than the U.S. (+3.1%).
How Lincoln County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 12.7 | 14.9 |
| Spending per listing | $1.3M | $685K | $662K |
| Households per official establishment | 7,606 | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | +11.4% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $939 | $869 | $983 |
| Median household income | $89,278 | $70,702 | $80,734 |
| Groundwork market score | 93 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 20
- Annual payroll, 2023
- $180K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 66,676+11.4% since 2020
- Households
- 22,817
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 627 sq. mi.
- People per square mile
- 101
- Median household income
- $89,278+39.1% vs. 2015–2019, before inflation
- Average household income
- $100,506
- Median home value
- $244,300
- Jobs located here
- 12,499
- Daytime population
- 43,211Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Lincoln County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes93
- Gyms90
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Lincoln County, MO?
There are 16 gyms and studios on map listings in Lincoln County as of September 2026. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Lincoln County, MO spend on memberships, classes and admissions?
About $21.4M a year, or $939 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $1.3M per location. It is estimated from the incomes of the 22,817 households in Lincoln County and national spending patterns by income.
How does Lincoln County, MO compare with the U.S. for gyms and studios?
Lincoln County has 7.0 gyms and studios per 10,000 households, 53% below the U.S. rate of 14.9. Spending per location is $1.3M, twice the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Lincoln County would have about 32, against 16 on map listings. There is one business with payroll in the industry for every 7,606 households, against one for every 1,641 across the U.S.
How fast is Lincoln County, MO growing?
Population estimates put Lincoln County at 66,676 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 22,817 households. Median household income in Lincoln County is $89,278, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 93 for gyms and studios (very high), #5 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.