Fitness and classes · County · North Carolina
Yoga, Pilates and fitness studios in Rowan County, NC
The yoga, Pilates and fitness studios in Rowan County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 1 chain location (100%)
- Official establishments
- 15
- All fitness and recreational sports centers
- Household spending a year
- $37.3M
- On memberships, classes and admissions · $633 a household
- Spending per listing
- $37.3M
- Too few listings to compare
- Listings per 10k households
- 0.2
- Too few listings to compare
- Population, 2025
- 155,096
- +5.6% since 2020
See the yoga, Pilates and fitness studios around any address in Rowan County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $633 per household (36% below the U.S. average), households in Rowan County spend about $37.3M a year on memberships, classes and admissions. That is about $37.3M of household spending for each studio on map listings. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Rowan County has 1 yoga, Pilates or fitness studio on map listings as of September 2026. That is 0.2 per 10,000 households.
In 2023, official counts showed 15 businesses with payroll in Rowan County classed as fitness and recreational sports centers. That is one for every 3,927 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
Between 2020 and 2025, the population of Rowan County grew 5.6%, faster than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, Rowan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Rowan County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.2 | 2.3 | 2.4 |
| Spending per listing | $37.3M | $3.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,927 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.4% | +5.8% |
| Population growth, 2020–2025 | +5.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $633 | $743 | $983 |
| Median household income | $65,725 | $72,388 | $80,734 |
| Groundwork market score | Not scored | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 15All fitness and recreational sports centers
- Employees, 2023
- 124
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Rowan County
- Population, 2025 estimate
- 155,096+5.6% since 2020
- Households
- 58,899
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 512 sq. mi.
- People per square mile
- 293
- Median household income
- $65,725+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,650
- Median home value
- $238,400
- Jobs located here
- 54,409
- Daytime population
- 138,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with Rowan County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% | #5 of 777 |
| 2Union County, NC | 67 | 14 | 1.7 | $6.2M | +11.7% | #124 of 777 |
| 3Johnston County, NC | 67 | 13 | 1.5 | $5.1M | +17.9% | #127 of 777 |
| 4Catawba County, NC | 65 | 7 | 1.1 | $6.2M | +5.8% | #145 of 777 |
| 5Lincoln County, NC | 59 | 6 | 1.6 | $5.1M | +13.2% | #214 of 777 |
| 6Cabarrus County, NC | 58 | 14 | 1.7 | $5.3M | +9.9% | #228 of 777 |
| 7Onslow County, NC | 56 | 11 | 1.5 | $4.2M | +6.0% | #265 of 777 |
| 8Alamance County, NC | 55 | 11 | 1.6 | $4M | +8.5% | #282 of 777 |
| 9Brunswick County, NC | 55 | 19 | 2.7 | $2.6M | +26.5% | #292 of 777 |
| 10Iredell County, NC | 54 | 12 | 1.6 | $5.2M | +12.9% | #300 of 777 |
| Rowan County, NC | Not scored | 1 | 0.2 | $37.3M | +5.6% |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms68
- Yoga, Pilates and fitness studios
- Martial arts and dance studios55
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Rowan County, NC?
Map listings as of September 2026 show 1 yoga, Pilates or fitness studio in Rowan County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 15 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Rowan County, NC spend on memberships, classes and admissions?
About $37.3M a year, or $633 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $37.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 58,899 households in Rowan County and national spending patterns by income.
How does Rowan County, NC compare with the U.S. for yoga, Pilates and fitness studios?
Rowan County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Rowan County would have about 9, against 1 on map listings. There is one business with payroll in the industry for every 3,927 households, against one for every 3,109 across the U.S.
How fast is Rowan County, NC growing?
Population estimates put Rowan County at 155,096 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 58,899 households. The median household income in Rowan County is $65,725 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.