Groundwork

Fitness and classes · Small-town market · North Carolina

Yoga, Pilates and fitness studios in the Mount Airy, NC area

The yoga, Pilates and fitness studios in the Mount Airy, NC area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
4
All fitness and recreational sports centers
Household spending a year
$16.2M
On memberships, classes and admissions · $542 a household
Spending per listing
$8.1M
Too few listings to compare
Listings per 10k households
0.7
Too few listings to compare
Population, 2025
72,287
+1.3% since 2020

See the yoga, Pilates and fitness studios around any address in the Mount Airy area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $542 per household (45% below the U.S. average), households in the Mount Airy area spend about $16.2M a year on memberships, classes and admissions. That works out to $8.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

The Mount Airy area has 2 yoga, Pilates and fitness studios on map listings as of September 2026. That is 0.7 per 10,000 households.

Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in the Mount Airy area in 2023. That is one for every 7,467 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

Between 2020 and 2025, the population of the Mount Airy area grew 1.3%, slower than the U.S. (+3.1%). With 2 yoga, Pilates and fitness studios on map listings, the Mount Airy area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Mount Airy area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Mount Airy, NC area compared with North Carolina and the U.S.
MeasureMount Airy areaNorth CarolinaU.S.
Listings per 10k households0.72.32.4
Spending per listing$8.1M$3.3M$4.1M
Households per official establishment (all fitness and recreational sports centers)7,4673,0263,109
Official establishment growth, 2019–2023n/a+4.4%+5.8%
Population growth, 2020–2025+1.3%+7.2%+3.1%
Spending per household on memberships, classes and admissions$542$743$983
Median household income$55,656$72,388$80,734
Groundwork market scoreNot scored36

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All fitness and recreational sports centers
Employees, 2023
5
Annual payroll, 2023
$105K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Mount Airy area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Mount Airy area

Population, 2025 estimate
72,287+1.3% since 2020
Households
29,869
Median age
44.0
Homes lived in by their owners
73%
Vehicles per household
2.2
Land area
533 sq. mi.
People per square mile
134
Median household income
$55,656+27.7% vs. 2015–2019, before inflation
Average household income
$76,579
Median home value
$177,600
Jobs located here
28,742
Daytime population
70,148Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mount Airy area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with the Mount Airy area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Morehead City, NC6182.5$2.9M+4.1%#31 of 112
2New Bern, NC52142.7$2.3M+3.6%#51 of 112
3Albemarle, NC5052.0$3M+9.8%#55 of 112
4Kill Devil Hills, NC40148.3$1.1M+3.3%#83 of 112
5Waynesville, NC3772.6$2.3M+1.9%#87 of 112
6Brevard, NC3253.4$1.9M+2.9%#97 of 112
7Boone, NC2994.2$1.4M+0.6%#104 of 112
Mount Airy, NCNot scored20.7$8.1M+1.3%

Other business types in the Mount Airy area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Mount Airy, NC area?

Map listings as of September 2026 show 2 yoga, Pilates and fitness studios in the Mount Airy area. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Mount Airy, NC area spend on memberships, classes and admissions?

About $16.2M a year, or $542 per household. That is 45% below the U.S. average (an index of 55, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $8.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 29,869 households in the Mount Airy area and national spending patterns by income.

How does the Mount Airy, NC area compare with the U.S. for yoga, Pilates and fitness studios?

The Mount Airy area has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Mount Airy area would have about 4, against 2 on map listings. There is one business with payroll in the industry for every 7,467 households, against one for every 3,109 across the U.S.

How fast is the Mount Airy, NC area growing?

Population estimates put the Mount Airy area at 72,287 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 29,869 households. The median household income in the Mount Airy area is $55,656 a year, 31% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Airy area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mount Airy area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Mount Airy area

Screening a site or an acquisition in the Mount Airy area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.