Fitness and classes · County · North Carolina
Yoga, Pilates and fitness studios in Pitt County, NC
The yoga, Pilates and fitness studios in Pitt County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #643 of 777 scored counties
#29 of 35 scored counties in North Carolina
- Listings
- 16
- 4 chain locations (25%)
- Official establishments
- 27
- All fitness and recreational sports centers · +12.5% since 2019
- Household spending a year
- $44.5M
- On memberships, classes and admissions · $597 a household
- Spending per listing
- $2.8M
- 31% below the U.S.
- Listings per 10k households
- 2.1
- 12% below the U.S.
- Population, 2025
- 182,936
- +5.4% since 2020
See the yoga, Pilates and fitness studios around any address in Pitt County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for yoga, Pilates and fitness studios in Pitt County is 34 (lower middle), #643 of 777 scored counties and #29 of 35 scored counties in North Carolina. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 yoga, Pilates and fitness studios in Pitt County. Of those, 4 are chain locations, or 25%, against 18% across the U.S. Per 10,000 households, that is 2.1, 12% below the U.S. rate of 2.4.
Households in Pitt County spend about $44.5M a year on memberships, classes and admissions, or $597 per household, 39% below the U.S. average. That is about $2.8M of household spending for each studio on map listings, 31% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Pitt County was 27 in 2023, up 12.5% from 2019. That is one for every 2,760 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $638K has gone to businesses classed as fitness and recreational sports centers in Pitt County. Population estimates put the population change in Pitt County from 2020 to 2025 at +5.4%, faster than the U.S. (+3.1%).
How Pitt County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pitt County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.3 | 2.4 |
| Spending per listing | $2.8M | $3.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,760 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | +12.5% | +4.4% | +5.8% |
| Population growth, 2020–2025 | +5.4% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $597 | $743 | $983 |
| Median household income | $58,188 | $72,388 | $80,734 |
| Groundwork market score | 34 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 27All fitness and recreational sports centers · +12.5% over the period
- Employees, 2023
- 285
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 164 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $638K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pitt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Pitt County
- Population, 2025 estimate
- 182,936+5.4% since 2020
- Households
- 74,533
- Median age
- 35.8
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 652 sq. mi.
- People per square mile
- 272
- Median household income
- $58,188+22.7% vs. 2015–2019, before inflation
- Average household income
- $80,802
- Median home value
- $208,900
- Jobs located here
- 82,213
- Daytime population
- 183,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with Pitt County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% | #5 of 777 |
| 2Union County, NC | 67 | 14 | 1.7 | $6.2M | +11.7% | #124 of 777 |
| 3Johnston County, NC | 67 | 13 | 1.5 | $5.1M | +17.9% | #127 of 777 |
| 4Catawba County, NC | 65 | 7 | 1.1 | $6.2M | +5.8% | #145 of 777 |
| 5Lincoln County, NC | 59 | 6 | 1.6 | $5.1M | +13.2% | #214 of 777 |
| 6Cabarrus County, NC | 58 | 14 | 1.7 | $5.3M | +9.9% | #228 of 777 |
| 7Onslow County, NC | 56 | 11 | 1.5 | $4.2M | +6.0% | #265 of 777 |
| 8Alamance County, NC | 55 | 11 | 1.6 | $4M | +8.5% | #282 of 777 |
| 9Brunswick County, NC | 55 | 19 | 2.7 | $2.6M | +26.5% | #292 of 777 |
| 10Iredell County, NC | 54 | 12 | 1.6 | $5.2M | +12.9% | #300 of 777 |
| 29Pitt County, NC | 34 | 16 | 2.1 | $2.8M | +5.4% | #643 of 777 |
Other business types in Pitt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes38
- Gyms39
- Yoga, Pilates and fitness studios34
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Pitt County, NC?
Pitt County has 16 yoga, Pilates and fitness studios on map listings as of September 2026. 4 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 27 businesses with payroll classed as fitness and recreational sports centers in 2023, up 12.5% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Pitt County, NC spend on memberships, classes and admissions?
About $44.5M a year, or $597 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 16 yoga, Pilates and fitness studios on map listings, it comes to $2.8M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 74,533 households in Pitt County and national spending patterns by income.
How does Pitt County, NC compare with the U.S. for yoga, Pilates and fitness studios?
Pitt County has 2.1 yoga, Pilates and fitness studios per 10,000 households, 12% below the U.S. rate of 2.4. Spending per studio is $2.8M, 31% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Pitt County would have about 11, against 16 on map listings. There is one business with payroll in the industry for every 2,760 households, against one for every 3,109 across the U.S. The official count rose 12.5% from 2019 to 2023, against +5.8% for the U.S.
How fast is Pitt County, NC growing?
Population estimates put Pitt County at 182,936 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 74,533 households. Median household income in Pitt County is $58,188, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pitt County scores 34 for yoga, Pilates and fitness studios (lower middle), #643 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitt County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Pitt County
Screening a site or an acquisition in Pitt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.