Groundwork

Fitness and classes · County · North Carolina

Yoga, Pilates and fitness studios in Gaston County, NC

How Gaston County, NC compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #334 of 777 scored counties
#11 of 35 scored counties in North Carolina

Listings
18
4 chain locations (22%)
Official establishments
22
All fitness and recreational sports centers
Household spending a year
$62.4M
On memberships, classes and admissions · $667 a household
Spending per listing
$3.5M
15% below the U.S.
Listings per 10k households
1.9
21% below the U.S.
Population, 2025
246,558
+7.8% since 2020

See the yoga, Pilates and fitness studios around any address in Gaston County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 18 yoga, Pilates and fitness studios in Gaston County. 4 of them (22%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 1.9, 21% below the U.S. rate of 2.4.

At $667 per household (32% below the U.S. average), households in Gaston County spend about $62.4M a year on memberships, classes and admissions. Spread across 18 yoga, Pilates and fitness studios, that is $3.5M per studio, 15% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 22 businesses with payroll in Gaston County classed as fitness and recreational sports centers. That is one for every 4,253 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as fitness and recreational sports centers in Gaston County.

Population estimates show Gaston County grew 7.8% from 2020 to 2025, faster than the U.S. (+3.1%). Gaston County scores 53 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #334 of 777 scored counties and #11 of 35 scored counties in North Carolina.

How Gaston County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Gaston County, NC compared with North Carolina and the U.S.
MeasureGaston CountyNorth CarolinaU.S.
Listings per 10k households1.92.32.4
Spending per listing$3.5M$3.3M$4.1M
Households per official establishment (all fitness and recreational sports centers)4,2533,0263,109
Official establishment growth, 2019–2023n/a+4.4%+5.8%
Population growth, 2020–2025+7.8%+7.2%+3.1%
Spending per household on memberships, classes and admissions$667$743$983
Median household income$67,478$72,388$80,734
Groundwork market score5336

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 22All fitness and recreational sports centers
Employees, 2023
409
Annual payroll, 2023
$4.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
184 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Gaston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Gaston County

Population, 2025 estimate
246,558+7.8% since 2020
Households
93,576
Median age
40.0
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
356 sq. mi.
People per square mile
660
Median household income
$67,478+27.7% vs. 2015–2019, before inflation
Average household income
$91,074
Median home value
$266,000
Jobs located here
82,464
Daytime population
195,265Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gaston County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with Gaston County marked.

Top counties in North Carolina

Counties in North Carolina ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chatham County, NC8751.5$6.7M+11.0%#5 of 777
2Union County, NC67141.7$6.2M+11.7%#124 of 777
3Johnston County, NC67131.5$5.1M+17.9%#127 of 777
4Catawba County, NC6571.1$6.2M+5.8%#145 of 777
5Lincoln County, NC5961.6$5.1M+13.2%#214 of 777
6Cabarrus County, NC58141.7$5.3M+9.9%#228 of 777
7Onslow County, NC56111.5$4.2M+6.0%#265 of 777
8Alamance County, NC55111.6$4M+8.5%#282 of 777
9Brunswick County, NC55192.7$2.6M+26.5%#292 of 777
10Iredell County, NC54121.6$5.2M+12.9%#300 of 777
11Gaston County, NC53181.9$3.5M+7.8%#334 of 777

Other business types in Gaston County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Gaston County, NC?

There are 18 yoga, Pilates and fitness studios on map listings in Gaston County as of September 2026. 4 of them (22%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 22 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Gaston County, NC spend on memberships, classes and admissions?

About $62.4M a year, or $667 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 18 yoga, Pilates and fitness studios on map listings, it comes to $3.5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 93,576 households in Gaston County and national spending patterns by income.

How does Gaston County, NC compare with the U.S. for yoga, Pilates and fitness studios?

Gaston County has 1.9 yoga, Pilates and fitness studios per 10,000 households, 21% below the U.S. rate of 2.4. Spending per studio is $3.5M, 15% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Gaston County would have about 15, against 18 on map listings. There is one business with payroll in the industry for every 4,253 households, against one for every 3,109 across the U.S.

How fast is Gaston County, NC growing?

Population estimates put Gaston County at 246,558 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 93,576 households. Median household income in Gaston County is $67,478, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gaston County scores 53 for yoga, Pilates and fitness studios (upper middle), #334 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gaston County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Gaston County

Screening a site or an acquisition in Gaston County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.