Fitness and classes · County · North Carolina
Yoga, Pilates and fitness studios in Durham County, NC
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Durham County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #537 of 777 scored counties
#19 of 35 scored counties in North Carolina
- Listings
- 48
- 12 chain locations (25%)
- Official establishments
- 50
- All fitness and recreational sports centers · +2.0% since 2019
- Household spending a year
- $121.2M
- On memberships, classes and admissions · $855 a household
- Spending per listing
- $2.5M
- 38% below the U.S.
- Listings per 10k households
- 3.4
- 42% above the U.S.
- Population, 2025
- 347,240
- +7.7% since 2020
See the yoga, Pilates and fitness studios around any address in Durham County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $855 per household (13% below the U.S. average), households in Durham County spend about $121.2M a year on memberships, classes and admissions. Spread across 48 yoga, Pilates and fitness studios, that is $2.5M per studio, 38% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 48 yoga, Pilates and fitness studios on map listings in Durham County as of September 2026. Of those, 12 are chain locations, or 25%, against 18% across the U.S. Per 10,000 households, that is 3.4, 42% above the U.S. rate of 2.4.
Official counts show 50 businesses with payroll classed as fitness and recreational sports centers in Durham County in 2023, up 2.0% from 2019. That is one for every 2,837 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 7 SBA-backed loans worth $4.2M have gone to businesses classed as fitness and recreational sports centers in Durham County.
Population estimates show Durham County grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%). Durham County scores 42 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #537 of 777 scored counties and #19 of 35 scored counties in North Carolina.
How Durham County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durham County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 2.3 | 2.4 |
| Spending per listing | $2.5M | $3.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,837 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | +2.0% | +4.4% | +5.8% |
| Population growth, 2020–2025 | +7.7% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $855 | $743 | $983 |
| Median household income | $82,316 | $72,388 | $80,734 |
| Groundwork market score | 42 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49 → 50All fitness and recreational sports centers · +2.0% over the period
- Employees, 2023
- 879
- Annual payroll, 2023
- $19.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4812 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $4.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Durham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Durham County
- Population, 2025 estimate
- 347,240+7.7% since 2020
- Households
- 141,847
- Median age
- 38.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.6
- Land area
- 288 sq. mi.
- People per square mile
- 1,156
- Median household income
- $82,316+35.0% vs. 2015–2019, before inflation
- Average household income
- $114,501
- Median home value
- $389,400
- Jobs located here
- 257,395
- Daytime population
- 437,816Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Durham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with Durham County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% | #5 of 777 |
| 2Union County, NC | 67 | 14 | 1.7 | $6.2M | +11.7% | #124 of 777 |
| 3Johnston County, NC | 67 | 13 | 1.5 | $5.1M | +17.9% | #127 of 777 |
| 4Catawba County, NC | 65 | 7 | 1.1 | $6.2M | +5.8% | #145 of 777 |
| 5Lincoln County, NC | 59 | 6 | 1.6 | $5.1M | +13.2% | #214 of 777 |
| 6Cabarrus County, NC | 58 | 14 | 1.7 | $5.3M | +9.9% | #228 of 777 |
| 7Onslow County, NC | 56 | 11 | 1.5 | $4.2M | +6.0% | #265 of 777 |
| 8Alamance County, NC | 55 | 11 | 1.6 | $4M | +8.5% | #282 of 777 |
| 9Brunswick County, NC | 55 | 19 | 2.7 | $2.6M | +26.5% | #292 of 777 |
| 10Iredell County, NC | 54 | 12 | 1.6 | $5.2M | +12.9% | #300 of 777 |
| 19Durham County, NC | 42 | 48 | 3.4 | $2.5M | +7.7% | #537 of 777 |
Other business types in Durham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes45
- Gyms56
- Yoga, Pilates and fitness studios42
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Durham County, NC?
As of September 2026, map listings count 48 yoga, Pilates and fitness studios in Durham County. 12 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 50 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.0% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Durham County, NC spend on memberships, classes and admissions?
About $121.2M a year, or $855 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 48 yoga, Pilates and fitness studios on map listings, it comes to $2.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 141,847 households in Durham County and national spending patterns by income.
How does Durham County, NC compare with the U.S. for yoga, Pilates and fitness studios?
Durham County has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $2.5M, 38% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Durham County would have about 30, against 48 on map listings. There is one business with payroll in the industry for every 2,837 households, against one for every 3,109 across the U.S. The official count rose 2.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is Durham County, NC growing?
Population estimates put Durham County at 347,240 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 141,847 households. The median household income in Durham County is $82,316 a year, 2% above the U.S. median of $80,734. That rose 35.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Durham County scores 42 for yoga, Pilates and fitness studios (lower middle), #537 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Durham County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Durham County
Screening a site or an acquisition in Durham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.