Fitness and classes · County · North Carolina
Yoga, Pilates and fitness studios in Watauga County, NC
The yoga, Pilates and fitness studios in Watauga County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #719 of 777 scored counties
#32 of 35 scored counties in North Carolina
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $12.8M
- On memberships, classes and admissions · $605 a household
- Spending per listing
- $1.4M
- 65% below the U.S.
- Listings per 10k households
- 4.2
- 75% above the U.S.
- Population, 2025
- 54,786
- +0.6% since 2020
See the yoga, Pilates and fitness studios around any address in Watauga County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Watauga County scores 28 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #719 of 777 scored counties and #32 of 35 scored counties in North Carolina. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 9 yoga, Pilates and fitness studios in Watauga County. None of them are chain locations, against 18% across the U.S. That is 4.2 per 10,000 households, 75% above the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Watauga County comes to about $12.8M a year: $605 per household, 39% below the U.S. average. That works out to $1.4M per studio, 65% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in Watauga County classed as fitness and recreational sports centers. That is one for every 4,240 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $63K has gone to businesses classed as fitness and recreational sports centers in Watauga County. Population estimates put the population change in Watauga County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%).
How Watauga County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watauga County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 2.3 | 2.4 |
| Spending per listing | $1.4M | $3.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,240 | 3,026 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +4.4% | +5.8% |
| Population growth, 2020–2025 | +0.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $605 | $743 | $983 |
| Median household income | $51,693 | $72,388 | $80,734 |
| Groundwork market score | 28 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5All fitness and recreational sports centers
- Employees, 2023
- 36
- Annual payroll, 2023
- $521K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $63K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Watauga County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Watauga County
- Population, 2025 estimate
- 54,786+0.6% since 2020
- Households
- 21,198
- Median age
- 35.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 312 sq. mi.
- People per square mile
- 176
- Median household income
- $51,693+8.8% vs. 2015–2019, before inflation
- Average household income
- $83,665
- Median home value
- $358,900
- Jobs located here
- 24,062
- Daytime population
- 59,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Watauga County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for yoga, Pilates and fitness studios, numbered among those based in North Carolina, with Watauga County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% | #5 of 777 |
| 2Union County, NC | 67 | 14 | 1.7 | $6.2M | +11.7% | #124 of 777 |
| 3Johnston County, NC | 67 | 13 | 1.5 | $5.1M | +17.9% | #127 of 777 |
| 4Catawba County, NC | 65 | 7 | 1.1 | $6.2M | +5.8% | #145 of 777 |
| 5Lincoln County, NC | 59 | 6 | 1.6 | $5.1M | +13.2% | #214 of 777 |
| 6Cabarrus County, NC | 58 | 14 | 1.7 | $5.3M | +9.9% | #228 of 777 |
| 7Onslow County, NC | 56 | 11 | 1.5 | $4.2M | +6.0% | #265 of 777 |
| 8Alamance County, NC | 55 | 11 | 1.6 | $4M | +8.5% | #282 of 777 |
| 9Brunswick County, NC | 55 | 19 | 2.7 | $2.6M | +26.5% | #292 of 777 |
| 10Iredell County, NC | 54 | 12 | 1.6 | $5.2M | +12.9% | #300 of 777 |
| 32Watauga County, NC | 28 | 9 | 4.2 | $1.4M | +0.6% | #719 of 777 |
Other business types in Watauga County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes23
- Gyms36
- Yoga, Pilates and fitness studios28
- Martial arts and dance studios21
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Watauga County, NC?
There are 9 yoga, Pilates and fitness studios on map listings in Watauga County as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Watauga County, NC spend on memberships, classes and admissions?
About $12.8M a year, or $605 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 9 yoga, Pilates and fitness studios on map listings, it comes to $1.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 21,198 households in Watauga County and national spending patterns by income.
How does Watauga County, NC compare with the U.S. for yoga, Pilates and fitness studios?
Watauga County has 4.2 yoga, Pilates and fitness studios per 10,000 households, 75% above the U.S. rate of 2.4. Spending per studio is $1.4M, 65% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Watauga County would have about 3, against 9 on map listings. There is one business with payroll in the industry for every 4,240 households, against one for every 3,109 across the U.S.
How fast is Watauga County, NC growing?
Population estimates put Watauga County at 54,786 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 21,198 households. Median household income in Watauga County is $51,693, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Watauga County scores 28 for yoga, Pilates and fitness studios (lower middle), #719 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Watauga County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Watauga County
Screening a site or an acquisition in Watauga County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.