Fitness and classes · County · Mississippi
Yoga, Pilates and fitness studios in DeSoto County, MS
How DeSoto County, MS compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 2 chain locations (67%)
- Official establishments
- 18
- All fitness and recreational sports centers · −10.0% since 2019
- Household spending a year
- $55.3M
- On memberships, classes and admissions · $779 a household
- Spending per listing
- $18.4M
- 4.5 times the U.S.
- Listings per 10k households
- 0.4
- 83% below the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the yoga, Pilates and fitness studios around any address in DeSoto County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 yoga, Pilates and fitness studios in DeSoto County. That comes to 0.4 for every 10,000 households, 83% below the U.S. rate of 2.4.
Households in DeSoto County spend about $55.3M a year on memberships, classes and admissions, or $779 per household, 21% below the U.S. average. Spread across 3 yoga, Pilates and fitness studios, that is $18.4M per studio, 4.5 times the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in DeSoto County classed as fitness and recreational sports centers, down 10.0% from 2019. That is one for every 3,944 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $668K has gone to businesses classed as fitness and recreational sports centers in DeSoto County.
Population estimates show DeSoto County grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, DeSoto County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.4 | 1.0 | 2.4 |
| Spending per listing | $18.4M | $6.1M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,944 | 4,492 | 3,109 |
| Official establishment growth, 2019–2023 | −10.0% | +4.9% | +5.8% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $779 | $581 | $983 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | Not scored | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 18All fitness and recreational sports centers · −10.0% over the period
- Employees, 2023
- 370
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 32 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $668K
SBA-backed loans to businesses classed as fitness and recreational sports centers in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for yoga, Pilates and fitness studios, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison County, MS | 65 | 6 | 0.7 | $8.3M | +4.0% | #140 of 777 |
| 2Rankin County, MS | 51 | 7 | 1.2 | $6.4M | +3.2% | #365 of 777 |
| 3Hinds County, MS | 48 | 9 | 1.0 | $5.2M | −6.6% | #413 of 777 |
| 4Jackson County, MS | 48 | 12 | 2.1 | $3.1M | +3.0% | #426 of 777 |
| 5Madison County, MS | 45 | 10 | 2.3 | $3.8M | +6.5% | #478 of 777 |
| 6Lamar County, MS | 38 | 6 | 2.4 | $3M | +4.7% | #591 of 777 |
| 7Forrest County, MS | 28 | 6 | 2.0 | $2.8M | +1.1% | #711 of 777 |
| 8Oktibbeha County, MS | 28 | 5 | 2.3 | $2.4M | +0.4% | #715 of 777 |
| 9Lafayette County, MS | 25 | 7 | 3.7 | $2M | +6.6% | #732 of 777 |
| 10Adams County, MS | 13 | 5 | 4.4 | $1.1M | +2.2% | #771 of 777 |
| DeSoto County, MS | Not scored | 3 | 0.4 | $18.4M | +6.3% |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes66
- Gyms59
- Yoga, Pilates and fitness studios
- Martial arts and dance studios77
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in DeSoto County, MS?
DeSoto County has 3 yoga, Pilates and fitness studios on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 18 businesses with payroll classed as fitness and recreational sports centers in 2023, down 10.0% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in DeSoto County, MS spend on memberships, classes and admissions?
About $55.3M a year, or $779 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $18.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for yoga, Pilates and fitness studios?
DeSoto County has 0.4 yoga, Pilates and fitness studios per 10,000 households, 83% below the U.S. rate of 2.4. Spending per studio is $18.4M, 4.5 times the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, DeSoto County would have about 14, against 3 on map listings. There is one business with payroll in the industry for every 3,944 households, against one for every 3,109 across the U.S. The official count fell 10.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.