Groundwork

Fitness and classes · County · Mississippi

Yoga, Pilates and fitness studios in Jackson County, MS

How Jackson County, MS compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #426 of 777 scored counties
#4 of 11 scored counties in Mississippi

Listings
12
3 chain locations (25%)
Official establishments
10
All fitness and recreational sports centers
Household spending a year
$37.6M
On memberships, classes and admissions · $653 a household
Spending per listing
$3.1M
23% below the U.S.
Listings per 10k households
2.1
12% below the U.S.
Population, 2025
147,666
+3.0% since 2020

See the yoga, Pilates and fitness studios around any address in Jackson County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 12 yoga, Pilates and fitness studios in Jackson County. Of those, 3 are chain locations, or 25%, against 18% across the U.S. That is 2.1 per 10,000 households, 12% below the U.S. rate of 2.4.

Households in Jackson County spend about $37.6M a year on memberships, classes and admissions, or $653 per household, 34% below the U.S. average. Spread across 12 yoga, Pilates and fitness studios, that is $3.1M per studio, 23% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 10 businesses with payroll in Jackson County classed as fitness and recreational sports centers. That is one for every 5,765 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Between 2020 and 2025, the population of Jackson County grew 3.0%, in step with the U.S. (+3.1%). For yoga, Pilates and fitness studios, Jackson County has a Groundwork market score of 48 (lower middle): #426 of 777 scored counties and #4 of 11 scored counties in Mississippi.

How Jackson County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Jackson County, MS compared with Mississippi and the U.S.
MeasureJackson CountyMississippiU.S.
Listings per 10k households2.11.02.4
Spending per listing$3.1M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)5,7654,4923,109
Official establishment growth, 2019–2023n/a+4.9%+5.8%
Population growth, 2020–2025+3.0%−0.1%+3.1%
Spending per household on memberships, classes and admissions$653$581$983
Median household income$66,201$56,447$80,734
Groundwork market score4859

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 10All fitness and recreational sports centers
Employees, 2023
192
Annual payroll, 2023
$3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
123 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Jackson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Jackson County

Population, 2025 estimate
147,666+3.0% since 2020
Households
57,647
Median age
40.5
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
723 sq. mi.
People per square mile
201
Median household income
$66,201+28.2% vs. 2015–2019, before inflation
Average household income
$88,071
Median home value
$193,100
Jobs located here
50,214
Daytime population
136,355Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jackson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for yoga, Pilates and fitness studios, numbered among those based in Mississippi, with Jackson County marked.

Top counties in Mississippi

Counties in Mississippi ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harrison County, MS6560.7$8.3M+4.0%#140 of 777
2Rankin County, MS5171.2$6.4M+3.2%#365 of 777
3Hinds County, MS4891.0$5.2M−6.6%#413 of 777
4Jackson County, MS48122.1$3.1M+3.0%#426 of 777
5Madison County, MS45102.3$3.8M+6.5%#478 of 777
6Lamar County, MS3862.4$3M+4.7%#591 of 777
7Forrest County, MS2862.0$2.8M+1.1%#711 of 777
8Oktibbeha County, MS2852.3$2.4M+0.4%#715 of 777
9Lafayette County, MS2573.7$2M+6.6%#732 of 777
10Adams County, MS1354.4$1.1M+2.2%#771 of 777

Other business types in Jackson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Jackson County, MS?

Jackson County has 12 yoga, Pilates and fitness studios on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Jackson County, MS spend on memberships, classes and admissions?

About $37.6M a year, or $653 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 12 yoga, Pilates and fitness studios on map listings, it comes to $3.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 57,647 households in Jackson County and national spending patterns by income.

How does Jackson County, MS compare with the U.S. for yoga, Pilates and fitness studios?

Jackson County has 2.1 yoga, Pilates and fitness studios per 10,000 households, 12% below the U.S. rate of 2.4. Spending per studio is $3.1M, 23% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Jackson County would have about 9, against 12 on map listings. There is one business with payroll in the industry for every 5,765 households, against one for every 3,109 across the U.S.

How fast is Jackson County, MS growing?

Population estimates put Jackson County at 147,666 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 57,647 households. Median household income in Jackson County is $66,201, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jackson County scores 48 for yoga, Pilates and fitness studios (lower middle), #426 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jackson County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Jackson County

Screening a site or an acquisition in Jackson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.