Groundwork

Fitness and classes · County · Mississippi

Yoga, Pilates and fitness studios in Harrison County, MS

The yoga, Pilates and fitness studios in Harrison County, MS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #140 of 777 scored counties
#1 of 11 scored counties in Mississippi

Listings
6
0 chain locations (0%)
Official establishments
21
All fitness and recreational sports centers · −4.5% since 2019
Household spending a year
$49.7M
On memberships, classes and admissions · $596 a household
Spending per listing
$8.3M
Twice the U.S.
Listings per 10k households
0.7
71% below the U.S.
Population, 2025
217,136
+4.0% since 2020

See the yoga, Pilates and fitness studios around any address in Harrison County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $596 per household (39% below the U.S. average), households in Harrison County spend about $49.7M a year on memberships, classes and admissions. Spread across 6 yoga, Pilates and fitness studios, that is $8.3M per studio, twice the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Harrison County has 6 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations, against 18% across the U.S. Per 10,000 households, that is 0.7, 71% below the U.S. rate of 2.4.

In 2023, official counts showed 21 businesses with payroll in Harrison County classed as fitness and recreational sports centers, down 4.5% from 2019. That is one for every 3,969 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $4.4M has gone to businesses classed as fitness and recreational sports centers in Harrison County.

Population estimates put the population change in Harrison County from 2020 to 2025 at +4.0%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Harrison County is 65 (upper middle), #140 of 777 scored counties and #1 of 11 scored counties in Mississippi. That puts it in the top quarter of counties.

How Harrison County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Harrison County, MS compared with Mississippi and the U.S.
MeasureHarrison CountyMississippiU.S.
Listings per 10k households0.71.02.4
Spending per listing$8.3M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,9694,4923,109
Official establishment growth, 2019–2023−4.5%+4.9%+5.8%
Population growth, 2020–2025+4.0%−0.1%+3.1%
Spending per household on memberships, classes and admissions$596$581$983
Median household income$59,479$56,447$80,734
Groundwork market score6559

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 21All fitness and recreational sports centers · −4.5% over the period
Employees, 2023
276
Annual payroll, 2023
$5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$4.4M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Harrison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Harrison County

Population, 2025 estimate
217,136+4.0% since 2020
Households
83,358
Median age
39.3
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
574 sq. mi.
People per square mile
368
Median household income
$59,479+24.2% vs. 2015–2019, before inflation
Average household income
$80,923
Median home value
$212,200
Jobs located here
89,531
Daytime population
220,283Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harrison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for yoga, Pilates and fitness studios, numbered among those based in Mississippi, with Harrison County marked.

Top counties in Mississippi

Counties in Mississippi ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harrison County, MS6560.7$8.3M+4.0%#140 of 777
2Rankin County, MS5171.2$6.4M+3.2%#365 of 777
3Hinds County, MS4891.0$5.2M−6.6%#413 of 777
4Jackson County, MS48122.1$3.1M+3.0%#426 of 777
5Madison County, MS45102.3$3.8M+6.5%#478 of 777
6Lamar County, MS3862.4$3M+4.7%#591 of 777
7Forrest County, MS2862.0$2.8M+1.1%#711 of 777
8Oktibbeha County, MS2852.3$2.4M+0.4%#715 of 777
9Lafayette County, MS2573.7$2M+6.6%#732 of 777
10Adams County, MS1354.4$1.1M+2.2%#771 of 777

Other business types in Harrison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Harrison County, MS?

Map listings as of September 2026 show 6 yoga, Pilates and fitness studios in Harrison County. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in 2023, down 4.5% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Harrison County, MS spend on memberships, classes and admissions?

About $49.7M a year, or $596 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 6 yoga, Pilates and fitness studios on map listings, it comes to $8.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 83,358 households in Harrison County and national spending patterns by income.

How does Harrison County, MS compare with the U.S. for yoga, Pilates and fitness studios?

Harrison County has 0.7 yoga, Pilates and fitness studios per 10,000 households, 71% below the U.S. rate of 2.4. Spending per studio is $8.3M, twice the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Harrison County would have about 12, against 6 on map listings. There is one business with payroll in the industry for every 3,969 households, against one for every 3,109 across the U.S. The official count fell 4.5% from 2019 to 2023, against +5.8% for the U.S.

How fast is Harrison County, MS growing?

Population estimates put Harrison County at 217,136 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 83,358 households. The median household income in Harrison County is $59,479 a year, 26% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrison County scores 65 for yoga, Pilates and fitness studios (upper middle), #140 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harrison County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Harrison County

Screening a site or an acquisition in Harrison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.