Groundwork

Fitness and classes · County · Mississippi

Yoga, Pilates and fitness studios in Lee County, MS

How Lee County, MS compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
11
All fitness and recreational sports centers
Household spending a year
$21.2M
On memberships, classes and admissions · $649 a household
Spending per listing
$7.1M
74% above the U.S.
Listings per 10k households
0.9
62% below the U.S.
Population, 2025
83,731
+0.5% since 2020

See the yoga, Pilates and fitness studios around any address in Lee County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $649 per household (34% below the U.S. average), households in Lee County spend about $21.2M a year on memberships, classes and admissions. That is about $7.1M of household spending for each studio on map listings, 74% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 3 yoga, Pilates and fitness studios on map listings in Lee County as of September 2026. Per 10,000 households, that is 0.9, 62% below the U.S. rate of 2.4.

In 2023, official counts showed 11 businesses with payroll in Lee County classed as fitness and recreational sports centers. That is one for every 2,963 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

Population estimates show Lee County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, Lee County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Lee County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Lee County, MS compared with Mississippi and the U.S.
MeasureLee CountyMississippiU.S.
Listings per 10k households0.91.02.4
Spending per listing$7.1M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,9634,4923,109
Official establishment growth, 2019–2023n/a+4.9%+5.8%
Population growth, 2020–2025+0.5%−0.1%+3.1%
Spending per household on memberships, classes and admissions$649$581$983
Median household income$67,863$56,447$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 11All fitness and recreational sports centers
Employees, 2023
63
Annual payroll, 2023
$803K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Lee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Lee County

Population, 2025 estimate
83,731+0.5% since 2020
Households
32,591
Median age
37.7
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
450 sq. mi.
People per square mile
185
Median household income
$67,863+34.2% vs. 2015–2019, before inflation
Average household income
$87,122
Median home value
$199,500
Jobs located here
55,201
Daytime population
101,660Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for yoga, Pilates and fitness studios, numbered among those based in Mississippi, with Lee County marked.

Top counties in Mississippi

Counties in Mississippi ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harrison County, MS6560.7$8.3M+4.0%#140 of 777
2Rankin County, MS5171.2$6.4M+3.2%#365 of 777
3Hinds County, MS4891.0$5.2M−6.6%#413 of 777
4Jackson County, MS48122.1$3.1M+3.0%#426 of 777
5Madison County, MS45102.3$3.8M+6.5%#478 of 777
6Lamar County, MS3862.4$3M+4.7%#591 of 777
7Forrest County, MS2862.0$2.8M+1.1%#711 of 777
8Oktibbeha County, MS2852.3$2.4M+0.4%#715 of 777
9Lafayette County, MS2573.7$2M+6.6%#732 of 777
10Adams County, MS1354.4$1.1M+2.2%#771 of 777
Lee County, MSNot scored30.9$7.1M+0.5%

Other business types in Lee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Lee County, MS?

As of September 2026, map listings count 3 yoga, Pilates and fitness studios in Lee County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Lee County, MS spend on memberships, classes and admissions?

About $21.2M a year, or $649 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $7.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 32,591 households in Lee County and national spending patterns by income.

How does Lee County, MS compare with the U.S. for yoga, Pilates and fitness studios?

Lee County has 0.9 yoga, Pilates and fitness studios per 10,000 households, 62% below the U.S. rate of 2.4. Spending per studio is $7.1M, 74% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Lee County would have about 5, against 3 on map listings. There is one business with payroll in the industry for every 2,963 households, against one for every 3,109 across the U.S.

How fast is Lee County, MS growing?

Population estimates put Lee County at 83,731 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 32,591 households. The median household income in Lee County is $67,863 a year, 16% below the U.S. median of $80,734. That rose 34.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lee County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lee County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Lee County

Screening a site or an acquisition in Lee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.