Fitness and classes · County · Idaho
Yoga, Pilates and fitness studios in Twin Falls County, ID
How Twin Falls County, ID compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $31.7M
- On memberships, classes and admissions · $913 a household
- Spending per listing
- $10.6M
- 2.6 times the U.S.
- Listings per 10k households
- 0.9
- 62% below the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the yoga, Pilates and fitness studios around any address in Twin Falls County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 yoga, Pilates and fitness studios in Twin Falls County. That comes to 0.9 for every 10,000 households, 62% below the U.S. rate of 2.4.
Households in Twin Falls County spend about $31.7M a year on memberships, classes and admissions, or $913 per household, 7% below the U.S. average. That works out to $10.6M per studio, 2.6 times the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in Twin Falls County classed as fitness and recreational sports centers. That is one for every 3,475 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as fitness and recreational sports centers in Twin Falls County.
Population estimates put the population change in Twin Falls County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, Twin Falls County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.9 | 2.7 | 2.4 |
| Spending per listing | $10.6M | $3.8M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,475 | 3,060 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +18.9% | +5.8% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $913 | $1,038 | $983 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 10All fitness and recreational sports centers
- Employees, 2023
- 125
- Annual payroll, 2023
- $998K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for yoga, Pilates and fitness studios, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonneville County, ID | 71 | 10 | 2.3 | $4.7M | +8.9% | #84 of 777 |
| 2Bannock County, ID | 57 | 9 | 2.7 | $3.4M | +4.9% | #254 of 777 |
| 3Teton County, ID | 49 | 8 | 17.1 | $790K | +12.9% | #411 of 777 |
| 4Kootenai County, ID | 48 | 25 | 3.5 | $3M | +11.0% | #430 of 777 |
| 5Ada County, ID | 48 | 88 | 4.3 | $2.9M | +9.6% | #432 of 777 |
| 6Bonner County, ID | 40 | 10 | 4.9 | $2M | +14.8% | #562 of 777 |
| 7Blaine County, ID | 35 | 7 | 6.7 | $1.9M | +4.8% | #637 of 777 |
| 8Valley County, ID | 32 | 7 | 16.2 | $655K | +8.4% | #674 of 777 |
| Twin Falls County, ID | Not scored | 3 | 0.9 | $10.6M | +7.9% |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms65
- Yoga, Pilates and fitness studios
- Martial arts and dance studios60
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Twin Falls County, ID?
Twin Falls County has 3 yoga, Pilates and fitness studios on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Twin Falls County, ID spend on memberships, classes and admissions?
About $31.7M a year, or $913 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $10.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for yoga, Pilates and fitness studios?
Twin Falls County has 0.9 yoga, Pilates and fitness studios per 10,000 households, 62% below the U.S. rate of 2.4. Spending per studio is $10.6M, 2.6 times the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Twin Falls County would have about 8, against 3 on map listings. There is one business with payroll in the industry for every 3,475 households, against one for every 3,109 across the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.