Fitness and classes · Metro area · Idaho
Yoga, Pilates and fitness studios in the Twin Falls, ID metro area
How the Twin Falls, ID metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $39.6M
- On memberships, classes and admissions · $919 a household
- Spending per listing
- $13.2M
- 3.3 times the U.S.
- Listings per 10k households
- 0.7
- 71% below the U.S.
- Population, 2025
- 123,901
- +8.1% since 2020
See the yoga, Pilates and fitness studios around any address in the Twin Falls metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 yoga, Pilates and fitness studios in the Twin Falls metro area. That comes to 0.7 for every 10,000 households, 71% below the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in the Twin Falls metro area comes to about $39.6M a year: $919 per household, 7% below the U.S. average. That is about $13.2M of household spending for each studio on map listings, 3.3 times the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Twin Falls metro area classed as fitness and recreational sports centers. That is one for every 4,303 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as fitness and recreational sports centers in the Twin Falls metro area.
Between 2020 and 2025, the population of the Twin Falls metro area grew 8.1%, faster than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, the Twin Falls metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Twin Falls metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Twin Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.7 | 2.7 | 2.4 |
| Spending per listing | $13.2M | $3.8M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,303 | 3,060 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +18.9% | +5.8% |
| Population growth, 2020–2025 | +8.1% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $919 | $1,038 | $983 |
| Median household income | $68,810 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10All fitness and recreational sports centers
- Employees, 2023
- 125
- Annual payroll, 2023
- $998K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Twin Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Twin Falls metro area
- Population, 2025 estimate
- 123,901+8.1% since 2020
- Households
- 43,031
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 2,519 sq. mi.
- People per square mile
- 47
- Median household income
- $68,810+30.0% vs. 2015–2019, before inflation
- Average household income
- $90,318
- Median home value
- $325,500
- Jobs located here
- 51,549
- Daytime population
- 117,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Twin Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for yoga, Pilates and fitness studios, numbered among those based in Idaho (a market based in another state is listed without a number), with the Twin Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 84 | 7 | 1.4 | $7.5M | +8.8% | #4 of 347 |
| 1Idaho Falls, ID | 76 | 12 | 2.2 | $4.8M | +9.8% | #14 of 347 |
| 2Lewiston, ID-WA | 56 | 7 | 2.6 | $3.7M | +1.5% | #118 of 347 |
| 3Pocatello, ID | 54 | 9 | 2.7 | $3.4M | +4.9% | #133 of 347 |
| 4Boise City, ID | 53 | 92 | 3.0 | $3.8M | +12.2% | #138 of 347 |
| 5Coeur d’Alene, ID | 42 | 25 | 3.5 | $3M | +11.0% | #246 of 347 |
| Twin Falls, ID | Not scored | 3 | 0.7 | $13.2M | +8.1% |
Other business types in the Twin Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes76
- Gyms75
- Yoga, Pilates and fitness studios
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Twin Falls, ID metro area?
The Twin Falls metro area has 3 yoga, Pilates and fitness studios on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Twin Falls, ID metro area spend on memberships, classes and admissions?
About $39.6M a year, or $919 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $13.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 43,031 households in the Twin Falls metro area and national spending patterns by income.
How does the Twin Falls, ID metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Twin Falls metro area has 0.7 yoga, Pilates and fitness studios per 10,000 households, 71% below the U.S. rate of 2.4. Spending per studio is $13.2M, 3.3 times the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Twin Falls metro area would have about 10, against 3 on map listings. There is one business with payroll in the industry for every 4,303 households, against one for every 3,109 across the U.S.
How fast is the Twin Falls, ID metro area growing?
Population estimates put the Twin Falls metro area at 123,901 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 43,031 households. Median household income in the Twin Falls metro area is $68,810, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Twin Falls metro area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Twin Falls metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Twin Falls metro area
Screening a site or an acquisition in the Twin Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Twin Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.