Beauty and personal care · County · Hawaii
Nail salons in Maui County, HI
How Maui County, HI compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #811 of 1,328 scored counties
#4 of 4 scored counties in Hawaii
- Listings
- 41
- 7 chain locations (17%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $63.3M
- On personal care products and services · $1,133 a household
- Spending per listing
- $1.5M
- 8% below the U.S.
- Listings per 10k households
- 7.3
- 22% above the U.S.
- Population, 2025
- 160,592
- −2.5% since 2020
See the nail salons around any address in Maui County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 41 nail salons in Maui County. Chain locations make up 17% of them, against 27% across the U.S. That is 7.3 per 10,000 households, 22% above the U.S. rate of 6.0.
At $1,133 per household (13% above the U.S. average), households in Maui County spend about $63.3M a year on personal care products and services. That is about $1.5M of household spending for each salon on map listings, 8% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Maui County was 11 in 2023. That is one for every 5,076 households, against one for every 3,754 across the U.S. Official counts also show 143 one-person businesses without payroll.
Population estimates show Maui County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. For nail salons, Maui County has a Groundwork market score of 46 (lower middle): #811 of 1,328 scored counties and #4 of 4 scored counties in Hawaii.
How Maui County compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maui County | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 4.8 | 6.0 |
| Spending per listing | $1.5M | $2.4M | $1.7M |
| Households per official establishment | 5,076 | 5,726 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +16.2% | +23.2% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,133 | $1,143 | $1,005 |
| Median household income | $97,161 | $100,389 | $80,734 |
| Groundwork market score | 46 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 11
- Employees, 2023
- 17
- Annual payroll, 2023
- $637K
- One-person businesses, 2023
- 143Businesses with no payroll
- Map listings, September 2026
- 417 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Maui County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Hawaii
Every Hawaii market ranked →The highest-scoring counties in Hawaii for nail salons, numbered among those based in Hawaii, with Maui County marked.
Top counties in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 81 | 29 | 3.9 | $2.6M | +4.6% | #40 of 1,328 |
| 2Honolulu County, HI | 63 | 153 | 4.5 | $2.6M | −2.3% | #321 of 1,328 |
| 3Kauai County, HI | 54 | 15 | 6.3 | $1.8M | +0.3% | #567 of 1,328 |
| 4Maui County, HI | 46 | 41 | 7.3 | $1.5M | −2.5% | #811 of 1,328 |
Other business types in Maui County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons37
- Barbershops72
- Nail salons46
- Spas and skin care22
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Maui County, HI?
There are 41 nail salons on map listings in Maui County as of September 2026. 7 of them (17%) are chain locations. The listings count nail salons. Official counts show 11 businesses with payroll classed as nail salons in 2023. Another 143 one-person businesses have no payroll, by official counts.
How much do households in Maui County, HI spend on personal care products and services?
About $63.3M a year, or $1,133 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 41 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 55,841 households in Maui County and national spending patterns by income.
How does Maui County, HI compare with the U.S. for nail salons?
Maui County has 7.3 nail salons per 10,000 households, 22% above the U.S. rate of 6.0. Spending per salon is $1.5M, 8% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Maui County would have about 38, against 41 on map listings. There is one business with payroll in the industry for every 5,076 households, against one for every 3,754 across the U.S.
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maui County scores 46 for nail salons (lower middle), #811 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Maui County
Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.